Fospha Reviews & Product Details

I like how easy Fospha is to set up and then get updates from daily. Fospha is the first tab I go to each morning to check back on the previous day's performance to understand where I can push or pull spend. It allows me to see the true source of each purchase or sign up and really understand the role each channel plays within my overall mix. The support and communication from the Fospha team is always great! Review collected by and hosted on G2.com.

Some features on the dash are a bit clunky, such as the date range function and not being able to customise your dash too much. Live or in-day performance would be a big improvement to give an early indication of performance during busier times. Review collected by and hosted on G2.com.

Working with the Fospha team is incredibly easy. They are always open to feedback on the dashboard, providing custom reports and analyses, and always quick to reply to emails. The recent update to include attribution at the ad set level has been incredibly helpful and will be useful as we begin to launch more channels and ad sets that are optimized to varying KPIs. Review collected by and hosted on G2.com.

It would be awesome if once you select dates on one dashboard that it translates to the next dashboard (ie. pivoting between campaign optimization and ad set optimization). One other piece of feedback would be to add in a note or marker when campaigns are in a learning phase when you launch a new channel for example, that the algorithim needs to adjust to the newness of the channel before attributing correctly. Review collected by and hosted on G2.com.

A really smooth onboarding experience meant that we were getting actionable insights within just a couple of weeks of signing up, and with very little internal resources required.

The data presented has allowed us to make data-driven decisions in our media spend which weren't possible before, leading to faster growth. We also actually really like the user interface as it prioritises clarity and ease of use over fancy aesthetics.

Finally, a fast and responsive customer service team has allowed us ton continue building on our business models accuracy as well as our deeper understanding of it. Review collected by and hosted on G2.com.

The user number limits per business can be a bit restricting when you want to share the data insights across the wider business; but we have managed to use the regular export feature to help navigate this. Review collected by and hosted on G2.com.

It has been a good tool to see all of our clients marketing data in one place. Review collected by and hosted on G2.com.

The dashboard is a bit clunky

Somewhat difficult to customize the dashboard Review collected by and hosted on G2.com.

Ease of use

Good overview of things

Customer support is very good

Helps us make better decisions with our media investments

Easy to implement with the from the Fospha team Review collected by and hosted on G2.com.

Somewhat difficult to customize the dashboard Review collected by and hosted on G2.com.

Fosha has been really useful in visualizing all of our marketing channel data in one place. It has helped us identify areas of potential overspend due to legacy reoprts using last-click attribution, and allowed us to confidently scale our Paid Social investment. The Fospha team are always super responsive and open to suggestions for improvements, supportive on bespoke reporting needs, and are happy to produce additional analysis for us / support us in interpreting the platform data when needed. Review collected by and hosted on G2.com.

Fospha are set up to integrate quickly and easily with platforms like Meta, TikTok & Google, but there have been a number of issues with accurately reflecting our Affiliate investment in the platform. It'd be great to see a more permanent solution to this so the platform data accurately reflects where brands are investing.

We also haven't been able to utilise Fosha much in the context of omni-channel reporting and understanding the impact of digital marketing on store, one of our biggest marketing challenges, so this would be a great addition to the tool. Review collected by and hosted on G2.com.

I've had a great expericen with Fospha so far! The platform allows me to share insightful information with my clients, and allows us to make strategy & budget suggestion for paid social more confidently compared to platform data alone. Furthermore, their customer service team is always helpful and super quick to respond, leading to a very positive experience with the platform overall. Furthermore, due to the user-friendly nature of the platform it was very easy to onboard onto it and starting using it. Review collected by and hosted on G2.com.

In my own use of Fospha I've not encountered many issues so far. Whenever any issues have come up, Fospha have been quick & helpful in resolving. We are still missing some granularity in terms of reporting, but we know Fospha are working on this at the moment. Review collected by and hosted on G2.com.

The ease of use ofthe main dashboards, can see instantly what i need to see to optimise performance where needed. Easy to implement and integegrate to our existing platforms Review collected by and hosted on G2.com.

The filtering tool is a bit time consuming & could do with re-vamping Review collected by and hosted on G2.com.

Quick insights, that tend to be immediately actionable. Flexible pricing across client sizes, meaning even small spenders can take value from them. Wide variety of plug ins available meaning lots of ecom platforms & ad platforms are supported. Reactive to build new custom reports, provide access to betas, and build new connectors where needed. Review collected by and hosted on G2.com.

No major concerns so far. I think a more detailed explanation of how their modelling works would mean quicker buy in from more digitally experienced senior client stakeholders. Review collected by and hosted on G2.com.

They have a user-friendly platform that allows you to see data clearly. They are agile enough to develop custom reports or dashboards if what you're looking for isn't currently offered. They do a great job of answering most of our business-critical questions and concerns. They have a really great team of intelligent engineers and account managers. Definitely recommend this tool! Review collected by and hosted on G2.com.

Don't have any at the moment, if something is not generally offered, the team does their best with their resources to show us what we need! Review collected by and hosted on G2.com.