Foreplay

By Foreplay

4.8 out of 5 stars

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Foreplay Reviews & Product Details

Pricing

Pricing provided by Foreplay.

Basic

Starting at $59.00
1 Seats Per Month

Foreplay Integrations

(1)
Verified by Foreplay

Foreplay Media

Foreplay Demo - Swipe File - Save and organize ad inspiration forever
The best marketers in history had a secret Swipe File in their arsenal. Foreplay lets you skip the messy folders to save, organize and share advertising genius with a single click.
Foreplay Demo - Discovery - Browse over 100 Million Winning Ads
Use enriched AI search and filtering to find your next winning ad idea among the largest curated ad inspiration library in the world.
Foreplay Demo - Spyder - 24/7 Competitor Tracking
Track every ad your competitors launch and extract insights and inspiration from their creative strategy.
Foreplay Demo - Lens - Ad Creative Analytics & Reports
Unlock growth from your paid advertising with powerful creative reporting that your team & brands love using.
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Foreplay Reviews (122)

Reviews

Foreplay Reviews (122)

4.8
122 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and clean interface of Foreplay, which significantly enhances their ad research and creative processes. The tool's ability to organize and save ads efficiently allows teams to streamline their workflows and find inspiration quickly. However, some users note that the pricing can be a bit high compared to similar tools.

Pros & Cons

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Levi D.
LD
Founder
Small-Business (50 or fewer emp.)
"Best streamlined swipefile tool"
What do you like best about Foreplay?

I love how everything is very shortcuts friendly, as it makes it super easy to navigate and quickly switch between tabs so that I can continue to gather new creatives and compare to other saved ones in a very efficient way! Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Not much, however I do recall seeing a Swipe File put together by Chase Chappell, and had that saved for a while, but I think after some ecent update I wasn't able to find it. What would be cool would be a social area/marketplace of swipefiles that people could get from the ad creative experts that put them together! Review collected by and hosted on G2.com.

Walker L.
WL
Co-Owner
Small-Business (50 or fewer emp.)
"Time Saver"
What do you like best about Foreplay?

Being able to save and organize ads and retain those that aren't even active anymore, has been a massive time saver when creating new ads for my clients. It's something that has become a tool we use multiple times a week. And it's so simple to use and understand, I can directly share swipe files with team members without having to brief them on the platform first. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

The only feature I wish it had was the ability to duplicate whole swipe files with other users. Review collected by and hosted on G2.com.

Eric N.
EN
Small-Business (50 or fewer emp.)
"Critical for ANY advertising team"
What do you like best about Foreplay?

This is one of the most critical tools for front-end acquisition. As a media buyer, I use this tool to spy on different products in different industries and rapid test formats for winning ad creatives on my account. Using this creative brief feature what normally took hours of r&d turned into 30 minutes to create, edit, and send off to our talent. Amazing product overall. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

I wish they would have categories for different industries and a for you page for products similar to the one your are trying to push so that it can make the research and inspiration part a bit quicker. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"1000x better than the Facebook Ads Library"
What do you like best about Foreplay?

What I like most about Foreplay is its robust capability for staying on top of competitor analysis in the creative ad space. It offers a seamless way to track and analyze the latest trends and strategies used by competitors, ensuring that our creative angles are always innovative and competitive. The tool's intuitive interface and powerful features allow for easy collection, organization, and comparison of creatives, which helps in identifying successful tactics and areas for improvement. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

I wish the Foreplay Experts tab was a bit more intuitive. I reference these boards constantly and it sometimes seems like they're not often updated or easy to navigate. Review collected by and hosted on G2.com.

Enrique V.
EV
Small-Business (50 or fewer emp.)
"Great source of ad inspiration."
What do you like best about Foreplay?

I'ts my inspiration library and collection of high converting ads. foerplay help me organize and rate ad creative from my competitors and other brands so I can generate and execute ideas faster. The auto transcription is one of the things i love the most, we can extract the structure of the ad copy in seconds. I create and share boards with my team and clients. Great tool! Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Sometimes the app laggs and slows down my mac. Review collected by and hosted on G2.com.

Humza I.
HI
Founder & CEO
Small-Business (50 or fewer emp.)
"Brings my creative stress from 10 to 1"
What do you like best about Foreplay?

We all have those moments where we just can't think of any meaningful ideas to put out into the world. Then your creative output suffers, followed by your ad account. When I run out of ideas, I can always count on Foreplay to give me a helping hand. Even one look at an ad, I can get creatively inspired and bring my ad account higher than ever before. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Not much to compain about, except it's as addictive as TikTok Review collected by and hosted on G2.com.

CT
Media Buyer
Small-Business (50 or fewer emp.)
"Must Have Tool For Modern Direct Response Pros"
What do you like best about Foreplay?

In seconds I can tap into any market and see the top performing offer and funnels. I can orginize all the ads that I collected for any project I'm working on. I have been able to take all this research and create my own high converting funnel for clients quickly! Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

The chrome extensions can be glitchy from time to time. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Great When It Works, But Spyder Add-On Service is Awful"
What do you like best about Foreplay?

The tech is incredibly promising. I am amazed at how well the ad library works. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

I signed up for their research tool, Spyder, a few months ago, and I still haven't received what I paid for. For an additional $99 a month, I am supposed to be able to monitor 10 brands. However, over the past few months, I have been unable to access 3 of the 10 brands I am paying for. I contacted customer service, and they said they are working on a new build but couldn't provide specifics. It's a huge waste of money, and I am frustrated that the service is still being sold in this broken state. It's not right, and I haven't heard back from customer service since. Review collected by and hosted on G2.com.

Scott E.
SE
VP of Technology
Small-Business (50 or fewer emp.)
"Easy to use and saves our agency 10-20 hours per month."
What do you like best about Foreplay?

Using their Spyder tool to keep current on competitors' ads has been a gamechanger. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Honestly, simply using the name in client calls and always having to pause and explain or wait for the giggles. Amazing how many C-suite execs are still junior highers at heart. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise (> 1000 emp.)
"Leveling up our creative strategy"
What do you like best about Foreplay?

It is easy to collate multiple ad examples from many different brands and platforms to get a holistic competitor overview or lasting creative inspiration. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

There are many spam-style health ads that are likely not being saved as a reference for anyone using Foreplay.

I wish there was a report or flag to start working through the spam/false info ads that tend to be in every search.

Because of this issue, I would be weary of providing access to clients in case they happen upon those ads. It is also hard to share public links with clients for them to reference. Review collected by and hosted on G2.com.

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Pricing Options

Pricing provided by Foreplay.

Basic

Starting at $59.00
1 Seats Per Month

Workflow

Starting at $175.00
5 Seats Per Month

Agency

Starting at $458.99
9 Seats Per Month
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