--- title: Foreplay Reviews meta_title: 'Foreplay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 124 reviews by the users' company size, role or industry to find out how Foreplay works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 124 scale: '5' date_modified: '2026-06-30' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Foreplay Reviews **Vendor:** Foreplay **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 124 ## About Foreplay Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together ad inspiration, competitor research, creative analytics, and production workflows into a single system. Foreplay helps teams discover what’s working across the market. Its Discovery experience and Chrome extension allow users to explore, save, and organize real ads from platforms like Meta, TikTok, and LinkedIn. With access to tens of millions of live and historical ads, teams can research competitors, spot emerging creative trends, and build Swipe Files tailored to specific brands, audiences, or campaign goals. Foreplay goes beyond inspiration with continuous competitor monitoring. Spyder automatically tracks selected brands and surfaces new ads as they launch, giving marketers real-time visibility into competitive strategy shifts, creative testing patterns, and scaling signals, without manual checking of ad libraries. On the analytics side, Foreplay’s Lens product focuses specifically on creative performance, not media buying. Lens helps teams analyze which creative concepts, hooks, formats, and messages are driving results across accounts. Unlike traditional ad analytics tools, Foreplay is not priced on ad spend and is designed to support creative decision-making, testing strategy, and performance reviews. Foreplay also accelerates execution. Teams can turn saved ads and insights into structured creative briefs, storyboards, and shareable collections, ensuring alignment between strategists, media buyers, and creative teams. Collaboration features like folders, tags, links, and team workspaces make it easy to manage inspiration and insights across multiple clients or brands. Built for speed, clarity, and scale, Foreplay is trusted by leading e-commerce brands, b2b saas, lead gen, mobile apps and agencies worldwide. By unifying inspiration, intelligence, analytics, and creative workflows in one platform, Foreplay helps teams reduce creative fatigue, improve performance, and consistently ship better ads — faster. ## Foreplay Pros & Cons **What users like:** - Users find Foreplay to be **incredibly intuitive and easy to use** , streamlining idea management and enhancing collaboration. (10 reviews) - Users commend Foreplay for its **enhanced efficiency** , enabling quick access to winning ad creatives and boosting productivity. (5 reviews) - Users love the **time-saving capabilities** of Foreplay, allowing quick access to effective ad content and inspiration. (5 reviews) - Users highlight the **powerful ad management tools** of Foreplay, significantly enhancing their productivity and creative inspiration. (3 reviews) - Users love the **massive ad library** of Foreplay, which simplifies creative research and boosts productivity significantly. (3 reviews) - Features (3 reviews) - Audience Engagement (2 reviews) - Centralized Management (2 reviews) - Innovation (2 reviews) - Intuitive (2 reviews) **What users dislike:** - Users find the pricing of Foreplay to be **expensive** , which could be a barrier for occasional users. (7 reviews) - Users find the **missing features** in Foreplay limit its utility, especially for non-social ad campaigns. (2 reviews) - Users express frustration over **billing issues** , noting double charges and poor customer support regarding refunds. (1 reviews) - Users experience **temporary error issues** with the Chrome extension, though they consider it a minor inconvenience. (1 reviews) - Users mention the **limited social media integration** , making it less valuable for those focused on diverse ad platforms. (1 reviews) - Poor Customer Support (1 reviews) - Subscription Issues (1 reviews) - Users experience **frequent technical issues** with IG ads and Chrome extensions, affecting reliability and functionality. (1 reviews) - Unclear Communication (1 reviews) ## Foreplay Reviews ### 1. Chrome Extension That Saves Meta Ad Library Ads in One Click—and Hours of Work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Foreplay?** What I love most is the Chrome extension. Being able to save ads from the Meta Ad Library with one click before they get deleted or expire is a lifesaver. No more dead links or chaotic desktop screenshots. It makes competitor research actually organized and saves me hours of manual work. **What do you dislike about Foreplay?** Honestly, the price is a bit steep compared to simpler ad savers, especially if you're just starting out. Also, the search filters can sometimes feel a bit clunky or lag when you're digging through massive backlogs of ads. But honestly, for the time it saves you, it's still worth it. **What problems is Foreplay solving and how is that benefiting you?** It completely stops the creative block when trying to come up with new ad concepts. Before this, my inspiration was scattered across random bookmarks, dead links, and desktop screenshots that I could never find when briefing the team. Now, I have a central hub where all competitor ads are saved forever. It saves me hours of manual research every week and allows me to launch data-backed ad ideas way faster. ### 2. Streamlined Competitor Analysis with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Cheveyo M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Foreplay?** I appreciate Foreplay for its easy use and clear interface, which makes it very user-friendly. It effectively streamlines the process of looking through multiple competitors by providing direct insights without taking too long. I also like that it offers multiple options for change, making it versatile. The platform's metrics are great, and I find the UI/UX to be clear and easy to navigate. **What do you dislike about Foreplay?** I don't like that the trial used to be free for a couple of days, but now you have to put your card to use it, which I feel may deter new customers. The initial setup was easy, but the requirement of a card now makes it a bit sad. **What problems is Foreplay solving and how is that benefiting you?** I use Foreplay to streamline looking through multiple competitors' ads. It provides direct insights, has great metrics, and the UI/UX is clear and easy. ### 3. Foreplay: A Competitor Monitoring Game-Changer **Rating:** 4.5/5.0 stars **Reviewed by:** gary g. | Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2026 **What do you like best about Foreplay?** I really like Foreplay for its great features that let me lock onto competitors and follow everything they launch weekly, which is very nice. The API feature is a game-changer for me. It helps me stay updated on competitor moves and adapt my strategies accordingly. I can also see their new creatives and learn from their successes and failures, which is extremely useful to optimize my own ad concepts and strategies. **What do you dislike about Foreplay?** I feel like the discovery could have more features, in terms of ads style, ads category, ads purpose. Back in the days, I couldn't find features as granular as on Altria. For example, on Altria, as soon as you follow a brand, you can see all of the landing pages, which is maybe a bit different than ads, but it's still good to know about. I'm not sure if Foreplay is as granular. **What problems is Foreplay solving and how is that benefiting you?** I use Foreplay to monitor competitors and create diverse ad concepts, understanding their success or failure. Its features let me lock competitors and track their launches weekly, adapting my strategies. The API feature is a game changer for me. ### 4. Effortless Competitor Research with Foreplay **Rating:** 5.0/5.0 stars **Reviewed by:** Hemani K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Foreplay?** I use Foreplay for creatives and competitor research, and I like the Spyder feature because it makes comp research very straightforward and easy to organize. Unlike other apps like ShopHunter, it’s the easiest for comp research. The initial setup was very easy for me; I signed up and got 50% off my first month. **What do you dislike about Foreplay?** There are no blaring inconveniences about the app. It is very say to use, navigate, and operate. **What problems is Foreplay solving and how is that benefiting you?** I use Foreplay for creatives and competitor research to understand our funnel, learn from competitors, and improve our marketing strategy. ### 5. Foreplay is simply a must-have for creative teams **Rating:** 5.0/5.0 stars **Reviewed by:** Parker M. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Foreplay?** 1. Product UX. Overall, the Foreplay product is super easy to understand and navigate across. Our team is able to get our work done extremely fast and easily, whether it's searching and bookmarking ads across a certain industry, or reviewing our own swipe file. 2. Smart. Foreplay provides all of the searching, sorting, and filtering of ads that our creative team needs, without any clutter. 2. Affordable. Similar tools on the market cost up to 5x or more for nearly the exact same functionality. Foreplay is a no-brainer in that sense. **What do you dislike about Foreplay?** Nothing as of yet. In the future, hopefully Foreplay adds new ad platforms like YouTube ads (Google Ads), Reddit ads, and more, which would make the product even more valuable. **What problems is Foreplay solving and how is that benefiting you?** Finding creative inspiration is hard, and trying to do so by browsing social media feeds as a user isn't very efficient. Foreplay allows our team to browse the top performing ads across multiple industries, to find our own inspiration and learn from what creatives seem to be working (and not working) for other teams. ### 6. So, Should You Actually Use Foreplay? (The Ad Tool, I Mean) **Rating:** 4.0/5.0 stars **Reviewed by:** Adithya Bawanla . | DESIGNER, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Foreplay?** Yes. If you make a lot of social media ads for a living and you're tired of living in spreadsheet hell, just get it. It saves a ridiculous amount of time. **What do you dislike about Foreplay?** It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill. It's mostly for social ads. If you live in the world of Google Search ads, this won't be as useful. **What problems is Foreplay solving and how is that benefiting you?** It's a HUGE timesaver. Seriously. The amount of time you'll save on hunting for inspiration and briefing your team is worth the price alone. No more lost ideas. That ad creative graveyard on your desktop? Gone. You look super organised. Your team and your clients will think you're a genius because everything is so neat and tidy. It connects creativity with cash. You can finally prove that the funny ad you wanted to make actually brought in sales. ### 7. Effortless Ad Creative Discovery **Rating:** 4.5/5.0 stars **Reviewed by:** salim L. **Reviewed Date:** November 27, 2025 **What do you like best about Foreplay?** I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to sort through millions of ad creatives is something that stands out to me as it enhances efficiency and allows me to discover effective content rapidly. Additionally, the discovery features within Foreplay are incredibly valuable as they facilitate uncovering fresh and innovative ideas which keep my work dynamic and relevant. The initial setup was very easy, which made the transition to using Foreplay smooth and hassle-free. Overall, the ease of use and powerful tools for managing and creating compelling ad content make Foreplay a valuable asset in my creative toolkit. **What do you dislike about Foreplay?** The 'brief' feature in Foreplay does not work as well for me, and I see room for improvement in that area. **What problems is Foreplay solving and how is that benefiting you?** I use Foreplay for creative inspirations, finding winning ad creatives, and sorting millions of ad creatives efficiently. ### 8. Foreplay is not just “nice to have” – it’s a must-have **Rating:** 5.0/5.0 stars **Reviewed by:** Nico H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Foreplay?** We’ve been using Foreplay in our agency for years, and it has become an absolutely essential tool in our daily workflow. What we love most is how intuitive it is for saving and organizing ideas – it’s like our creative brain outside of our heads. Over time, Foreplay has grown into our internal Creative Library, where we store inspiration, ad examples, and campaign concepts in a way that’s easy to revisit and build upon. It keeps our entire team aligned, ensures no great idea ever gets lost, and has massively streamlined our creative process. If you’re running a marketing or creative team, Foreplay is not just “nice to have” – it’s a must-have. It makes idea management simple, collaborative, and scalable. Honestly, we can’t imagine working without it anymore. **What do you dislike about Foreplay?** “The only minor downside is that the Chrome extension for pulling creatives from the Meta Ad Library occasionally stops working for a few minutes, but it’s never a big issue.” **What problems is Foreplay solving and how is that benefiting you?** “Foreplay solves our challenges of staying creative, finding inspiration, and saving best-performing ads for our clients.” ### 9. Best tool for Creative Strategists **Rating:** 5.0/5.0 stars **Reviewed by:** Amanta J. | Digital Advertising Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Foreplay?** As a creative strategist, I use Foreplay for finding inspiration for new creative formats and checking top ads from other brands. It's great for storing everything and staying organized. Before, we used to save Facebook ad links or screenshots, which would often get lost or go inactive, but now with Foreplay, everything stays forever. I really like its visual nature. **What do you dislike about Foreplay?** I haven't had much luck with the briefing yet. **What problems is Foreplay solving and how is that benefiting you?** helpw with creative block and running out of ideas ### 10. Clean Interface and Powerful Ad Filtering Make Creative Search Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlin J. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Foreplay?** The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product features, testimonials, etc.). It makes finding the right creative examples so much faster. **What do you dislike about Foreplay?** The cost--it's high compared to other tools in our tech stack. **What problems is Foreplay solving and how is that benefiting you?** We were frustrated with scrolling through Facebook Ads Library every time we needed inspiration. We wanted a “Pinterest for ads”—and we found that with Foreplay. ### 11. Must-Have Tool for Creative Strategy Teams Rating: ⭐⭐⭐⭐⭐ (5/5) **Rating:** 5.0/5.0 stars **Reviewed by:** Don F. | CEO / SEO Digital Marketing Consultant / Web Design / Reputation Management / Social Media Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Foreplay?** What I like best about Foreplay is how it turns chaotic ad inspiration into an organized, collaborative system. The Chrome extension makes it effortless to save ads from Facebook, TikTok, and YouTube, and the ability to tag, comment, and organize creatives into boards saves a ton of time. It's built with performance marketers in mind—and it shows. Everything feels smooth, purposeful, and tailored to real-world ad workflows. **What do you dislike about Foreplay?** The mobile experience feels a bit limited, and there’s a small learning curve at first. Also, while it's not the cheapest tool, the value it delivers easily justifies the price for serious ad teams. **What problems is Foreplay solving and how is that benefiting you?** Foreplay solves the chaos of storing and sharing ad inspiration. Instead of scattered screenshots, links, and swipe files, we now have one organized hub for saving, tagging, and collaborating on top-performing ads. This has sped up our creative process, improved client presentations, and helped us launch better ads faster. ### 12. Stupid easy winning creative tool **Rating:** 5.0/5.0 stars **Reviewed by:** Eden J. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Foreplay?** Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. **What do you dislike about Foreplay?** It's a little pricey compared to other tools **What problems is Foreplay solving and how is that benefiting you?** Inspiring myself & my team to produce winning creative for our clients, every time. It's instuive, it's not clunky like others & is a core tool for my marketing performance team. ### 13. Best Ad Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Henry H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2025 **What do you like best about Foreplay?** I've used other platforms such as Atr** but have found that everyone else increasing pricing without increasing features which is a big way to drive customers away. Foreplay has been the most consistent not only in publishing new features but actually making sure the valuable data we all seek is actually available. Sick of not having ALL the data and Foreplay is the ONLY platform to have everything I'm looking for! **What do you dislike about Foreplay?** The fact I didn't start using it sooner! **What problems is Foreplay solving and how is that benefiting you?** Having visibility on our competitors advertising efforts, they make it so simple to see at market level what others are doing so we can adjust and do it better. ### 14. Unethical Billing and Poor Support **Rating:** 0.0/5.0 stars **Reviewed by:** Tobias T. | Chief Executive Officer **Reviewed Date:** February 13, 2026 **What do you like best about Foreplay?** Nothing. **What do you dislike about Foreplay?** I don't find Foreplay valuable at all. They double charge you and don't want to pay back, offering to credit the amount to the future instead. I consider them non-ethical. Support is trash. **What problems is Foreplay solving and how is that benefiting you?** I use Foreplay to strategize our content and gather creatives, but already expensive, even more expensive when double billed! ### 15. Inspires Creativity Beyond Expectations—Worth Every Penny **Rating:** 5.0/5.0 stars **Reviewed by:** Harry S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Foreplay?** The creativity it inspires is worth 10x the cost of the subscription! **What do you dislike about Foreplay?** Nothing to dislike yet, and I can't see that there ever will be. **What problems is Foreplay solving and how is that benefiting you?** It's helping us spawn ideas for UGC for our clients and see what our competitors are doing so that we can suggest better ideas than theirs! ### 16. Finally, all our ad inspo in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Foreplay?** We’re a small ecom team of three, so time and clarity matter. Before Foreplay, we were saving ads in random folders, Slack threads, screenshots on our phones. Now everything’s in one place, organized, and actually useful. We built swipe folders for each product launch, so whenever it’s time to brainstorm, we’re not starting from zero. It just makes the whole creative process smoother. **What do you dislike about Foreplay?** Not much honestly. Maybe just wish it had better tagging suggestions or autotags when saving a lot of ads quickly. **What problems is Foreplay solving and how is that benefiting you?** Creative block is real when you’re a small team wearing 10 hats. Foreplay helps us stay sharp by keeping our ad library super visual and easy to browse. It saves us time every week and helps us come up with better ideas, faster. It’s like having an extra team member who’s just in charge of inspiration. ### 17. Foreplay Rocks! **Rating:** 5.0/5.0 stars **Reviewed by:** Austyn W. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Foreplay?** I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me quickly see what strategies are working for competitors and helps me find inspiration. It has become my go-to tool. **What do you dislike about Foreplay?** There isn’t much that I dislike about this product. While the price might be a bit steep for some people, I believe it is definitely worth the cost. **What problems is Foreplay solving and how is that benefiting you?** Monitoring competitor ad libraries and gathering inspiration. ### 18. Excellent Tool For Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Joel W. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Foreplay?** This tool is awesome. You can easily save and store all the ads you find during your research, transcribe them and track them. It's so good. I use it almost daily. Highly recommend. **What do you dislike about Foreplay?** It's not cheap, but also not expensive. Certinaly worth the price. **What problems is Foreplay solving and how is that benefiting you?** It allows me to save, and organize all creative assets that I am studying in the market for research. ### 19. Performs hours of research in minutes! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher I. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Foreplay?** It makes it very easy to perform research of what's working right now for ads. I run a two person team agency and it helps us analyze winning hooks and filter out ones that aren't running as much. I also love how you can save ads you see online as inspiration and study from it. **What do you dislike about Foreplay?** The price increase definitely through me off guard. Hopefully they honor my previous pricing. **What problems is Foreplay solving and how is that benefiting you?** Ad creative and copy research. It helps us reverse engineer whats working and tailor it our client's business. ### 20. Keeps everything organized, and together **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Foreplay?** Foreplay keeps everything together, easy to sort through, and allows me to share thoughts with clients, and my team. Also just keeps my own thoughts in one place. Was super easy to setup, and start using. Had a quick question about something, and the team got back to me super quick. I use this often, I have every holiday, every season, and every event categorized allowing me to always be ready for the next round of ads! Was super easy to integrate into my processes (actually made them even easier) **What do you dislike about Foreplay?** Wish I could add more users on the base plan! Just one more lol Also wish they had a firefox extension **What problems is Foreplay solving and how is that benefiting you?** I had no real way to keep all my thoughts together, and this fixes that ### 21. Great in analyzing creatives and getting inspirations from top performing ads in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Jezreel J. | Video Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2025 **What do you like best about Foreplay?** What I like about it is the ability to do research in a lot of brands across the platforms and use it as an inspiration. **What do you dislike about Foreplay?** The price is kinda high but if the ROI is higher than the expense I think it is worth it. **What problems is Foreplay solving and how is that benefiting you?** How to find the best creatives is what it solves and it is a great help in finding inspirations. ### 22. Very easy and fast to use - I recommend it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Foreplay?** I really liked the speed of the app, and the simple design. I used other similar tools before, and I have to say they were slower, and more hard to use in terms of UX. Also one of the best feature for me is the ability to easily share different boards with other people, by creating a public URL. **What do you dislike about Foreplay?** I think they could lower the prices a bit, but all in all it's okay. **What problems is Foreplay solving and how is that benefiting you?** Mostly for visual ideas for the ads. ### 23. Must have for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Hanah L. | Self employed, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Foreplay?** I love how it turns a messy creative insp board into a more organised clutter free space. I've found my efficiency and speed in work increasing as it only takes a couple of seconds to save an ad as opposed to screenshotting the screen, screen recording etc. Must have! **What do you dislike about Foreplay?** Maybe could be a little cheaper it is a little cost heavy. **What problems is Foreplay solving and how is that benefiting you?** Inefficiency ### 24. Amazing software **Rating:** 4.0/5.0 stars **Reviewed by:** Jasin A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Foreplay?** Helps centralize all the creative workflows in there for ease and simplicity. **What do you dislike about Foreplay?** Sometimes there is bugs that are annoying for example you'll scroll and ads wont show up or it says ads are active but sometimes they are not. **What problems is Foreplay solving and how is that benefiting you?** Helps easily centralize research, briefing and ideating. ### 25. A tool that every Marketer needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Anti T. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Foreplay?** I use it every day! It's a tool that every Marketer should use nowadays! **What do you dislike about Foreplay?** I don't have anything on my mind. Maybe sometimes the AI features are a bit buggy. **What problems is Foreplay solving and how is that benefiting you?** The problem it solves is a lack of creativity, and it benefits me by putting me in the zone to generate more ad concepts and stay creative throughout my day. ### 26. Works for my business **Rating:** 4.5/5.0 stars **Reviewed by:** Marc D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Foreplay?** I like to be able to spy on my competitor ads. **What do you dislike about Foreplay?** I didn't have enough time to fully test the product before being required to subscribe, but overall, it seems promising. **What problems is Foreplay solving and how is that benefiting you?** create ads that are efficient ### 27. Effortless Meta Ad Search by Type and Theme **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Foreplay?** The ability to search through Meta ads by ad type and theme. **What do you dislike about Foreplay?** I guess it's a little pricey compared to other similar platforms but it is considerably better. **What problems is Foreplay solving and how is that benefiting you?** Getting creative insights into effective Meta ad types across category and country is incredibly time consuming if all you have is Meta Ads Library. ### 28. Great tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Gauthier T. | Fondateur, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2025 **What do you like best about Foreplay?** The tool is very comprehensive and great for finding inspiration for ads for clients. **What do you dislike about Foreplay?** Perhaps a better categorization of content **What problems is Foreplay solving and how is that benefiting you?** Foreplay helps a lot in creative research, to find new marketing angles. It saves us a lot of time. ### 29. Foreplay the best community-driven ad spy software **Rating:** 5.0/5.0 stars **Reviewed by:** Robert M. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Foreplay?** Ease of finding winning ads for advertisers and marketers in every niche **What do you dislike about Foreplay?** Very easy to use compared to any other ad spy software and community driven **What problems is Foreplay solving and how is that benefiting you?** The problem of finding winning ads ### 30. Incredible - These guys nailed it **Rating:** 5.0/5.0 stars **Reviewed by:** Mark L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Foreplay?** Ease of Use & Cross-Product Intelligence **What do you dislike about Foreplay?** N/A - It has surpassed all my expectations **What problems is Foreplay solving and how is that benefiting you?** Unified Intelligence for Social Advertising ### 31. Awesome app, super convenient, easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Foreplay?** Foreplay has been great for capturing and sparking my own inspiration but it’s also amazing for sharing ideas with clients and designers. Everyone loves it and clients feel special having their own board! Customer service is also outstanding. **What do you dislike about Foreplay?** I haven’t found any downsides with Foreplay yet **What problems is Foreplay solving and how is that benefiting you?** Capturing, storing and sharing, creative inspiration for marketing campaigns ### 32. One of the best softwares you can get as a marketer, hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Hector S. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Foreplay?** How much time it saves me, and how easy it is to use. Doing ad research and looking for examples for my designers was cut in more than half **What do you dislike about Foreplay?** Nothing so far, the experience has been great **What problems is Foreplay solving and how is that benefiting you?** Creative ideas and reducing workload ### 33. Great experience, great functionalities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Foreplay?** A helpful user guide, and the spyder functionality **What do you dislike about Foreplay?** I would say the pricing but it is fair enough **What problems is Foreplay solving and how is that benefiting you?** Finding and creating winning creatives for my brand ### 34. Its one of the best ads tool i came across **Rating:** 5.0/5.0 stars **Reviewed by:** Fatema H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Foreplay?** The discovery sections,Ease of Use , Customer Support **What do you dislike about Foreplay?** nothing until now i have come across ,hopefully it will be getting better **What problems is Foreplay solving and how is that benefiting you?** i was having trouble coordinating with designer and performance marketer and keep everything is synched ### 35. This is a game changer for my Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Marco A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Foreplay?** The entire process of creating Ads for my clients has changed thanks to the simplicity and effective way we are able to build out swipe files for my marketing agency. It was so simple to add people from my team and implement Foreplay as a new tool to have for my team. It was very easy and simple to install the chrome extension and it allowed us to get started on day 1. We are using it so much in everything we do for our marketing agency. **What do you dislike about Foreplay?** I wish that we could easily move Ads that we saved from folder to folder, the ability to adjust or make changes to our plan easily as I am having a hard time finding that in the settings. **What problems is Foreplay solving and how is that benefiting you?** It solves the problem of feeling stuck and hitting a wall in the creative process of making Ads ### 36. Biggest Ad Library Among All **Rating:** 5.0/5.0 stars **Reviewed by:** Hari M. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Foreplay?** Actually, Foreplay is far ahead when it comes to having the most extensive ad library among others. Its user experience (UX) is great -- mostly because it lets you know how long an ad has been running, making navigation feel like a breeze. The price is reasonable and this tool should be in every media buyer’s arsenal. You no longer have to worry about messy desktop folders and text files for saving captions as this problem has been solved by Foreplay. **What do you dislike about Foreplay?** I have absolutely no complaints about using Foreplay. **What problems is Foreplay solving and how is that benefiting you?** Eliminates the need to manually save ads in desktop folders & having an infinite view of all ads at one place, centralizing all ad inspiration in one place. ### 37. Finding Inspiration & Ideas Has Never Been Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Brody G. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Foreplay?** I love Foreplay. The Chrome extension is one of the best tools you can install to use. From downloading ads to even downloading organic social posts that you like, it's great. Then you can go find inspiration or follow some experts. It makes creating briefs for ads easier without a doubt. **What do you dislike about Foreplay?** I think there are some bad ads and a ton of non-English ads and even if you filter to only English, it someties doesn't filter out the crap. So I guess that's my one dislike is that anyone can save ads and there is a ton of just bad ads and it can be difficult to filter through. **What problems is Foreplay solving and how is that benefiting you?** Creatives are visula people so when you're storyboarding or handing over briefs, it's crucial to have examples. Foreplay makes finding examples easy and makes saving them even easier. When Facebook Ads Library got rid of saving ads, I was pissed until I found Foreplay. ### 38. Get your structure set up, then you are golden **Rating:** 4.5/5.0 stars **Reviewed by:** Linnea S. | Creative Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Foreplay?** Foreplay has so many great features to help save swipe no matter where you encounter it. It has been great as a single place to put all inspo from anyone on the team. Being able to tag, organize, and leave notes allows more clarity on why swipe was saved and more clarity on how to use it. This is something our team uses daily as we are writing briefs for our internal team and external partners. **What do you dislike about Foreplay?** It was tough when first using Foreplay to know the best way to organize swipe. With so many people using it as a reference it needs to be easy to navigate but also not so intricate the setup is difficult. Be sure to have a clear structure before integrating into your team, otherwise you will have hundreds of ads to reorganize. **What problems is Foreplay solving and how is that benefiting you?** Before Foreplay, our creative inspo was stored in a million places (GDrive, Slack, DMs, Screenshot albums, etc) and using them for actionable next steps was rare. Now, we have a source of truth for inspo and can easily make notes and tag to ensure requests are being actioned upon and there are live assets to analyze and work off of. ### 39. Been using Foreplay since 2021 **Rating:** 5.0/5.0 stars **Reviewed by:** Kai K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Foreplay?** The ease of use is for us really important. As a performance marketing agency with loads of clients, it is crucial to maintain a good overview of the competitors. Foreplay has been the tool of our choice since 2021. We've tried many "alternatives", but nothing reaches the potential that Foreplay offers to us. Furthermore, the support is lightning-fast (which is important as the agency game can be quite hectic at times). Foreplay was always there to assist and resolve our problems within litteraly minutes. **What do you dislike about Foreplay?** There was never anything that I disliked. Whenever we needed a new feature it was already in the making (and was introduced a few days/weeks later). **What problems is Foreplay solving and how is that benefiting you?** Keeping an eye on competitors and being organized about your inspiration is everything in a creative-driven ad environment. Foreplay helps us to keep an eye on multiple brands cross-platform over a long period of time. Before that, we used ad library links, notion boards, or straight spreadsheets. Ultimately a major win for us using Foreplay. ### 40. Amazing Software! **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Foreplay?** One of the things that I like best about Foreplay is how it simplifies the process of creating engaging and effective ads for Facebook and TikTok. It allows me to save ads from anywhere, browse the largest community ad library in the world, and generate AI briefs from my ad inspiration. It also helps me produce high-quality ads at scale, without compromising on creativity or performance. Foreplay is a complete winning ad workflow that makes ad creation fun and easy. **What do you dislike about Foreplay?** Nothing. I think the software is pretty amazing! **What problems is Foreplay solving and how is that benefiting you?** Foreplay is a platform that helps users create engaging and effective ads for Facebook and TikTok. It solves some of the common challenges that users face when creating ads, such as finding and saving ad inspiration, generating briefs and scripts, and producing high quality ads at scale. It also provides users with some benefits, such as saving time and effort, getting inspired by the latest trends and best practices, overcoming writer’s block and generating ideas with AI, and improving ad results and conversions. Foreplay is a complete winning ad workflow that makes ad creation fun and easy. ### 41. Very Useful and Affordable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Foreplay?** The thing I LOVE most about Foreplay is it's ease of use, it is so easy to use yet it is so helpful... From the swipe file, to spyder all the way to the disovery page, Foreplay has helped me elevate my advertisments to the next level just by browsing through and seeing what is working for other people in my industrys current market **What do you dislike about Foreplay?** I would say some downsides of Foreplay would be its cost... Especially for unprofitable business looking to expand their knoledge, if Foreplay offered some type of offer for new business like a month free or a month at 70% off, etc etc it would open the eyes of new business owners/marketers and would in the end bring them a hefty ROI. **What problems is Foreplay solving and how is that benefiting you?** The biggest thing foreplay does for me is it conviently places all winning ads in one easily accesible spot. PLUS you can create a swipe folder for ads that you deem as winners! You can then somewhat implment what those winning ads have already proved worked ### 42. Making UGC management a breeze! **Rating:** 4.5/5.0 stars **Reviewed by:** Sashenka N. | Digital Fashion Creative, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Foreplay?** I love how effortless it is to create step-by-step briefs for our influencers now. No more writing out lengthy and confusing video or content instructions. The seamless collaboration on the platform is fantastic, and the Google Chrome extension is a game-changer, allowing me to save inspiring ads from any platform- a function I utilize daily. The Foreplay customer support team is also great, they walked me through how to use the platform and the benefits of implementing and integrating it into my everyday. **What do you dislike about Foreplay?** The brand profile section in a brief can be somewhat limiting in terms of what a brand might need. **What problems is Foreplay solving and how is that benefiting you?** I can easily and visually convey my ad ideas to creatives and content creators worldwide. This reduces errors and saves both the creators and myself time by minimizing the need for extensive editing. ### 43. Best streamlined swipefile tool **Rating:** 4.5/5.0 stars **Reviewed by:** Levi D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Foreplay?** I love how everything is very shortcuts friendly, as it makes it super easy to navigate and quickly switch between tabs so that I can continue to gather new creatives and compare to other saved ones in a very efficient way! **What do you dislike about Foreplay?** Not much, however I do recall seeing a Swipe File put together by Chase Chappell, and had that saved for a while, but I think after some ecent update I wasn't able to find it. What would be cool would be a social area/marketplace of swipefiles that people could get from the ad creative experts that put them together! **What problems is Foreplay solving and how is that benefiting you?** It makes the process of gathering ad creatives that we love, which we want to emulate while testing new creative angles for our clients. It does it efficiently without sacrrificing effectiveness! ### 44. Time Saver **Rating:** 4.0/5.0 stars **Reviewed by:** Walker L. | Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Foreplay?** Being able to save and organize ads and retain those that aren't even active anymore, has been a massive time saver when creating new ads for my clients. It's something that has become a tool we use multiple times a week. And it's so simple to use and understand, I can directly share swipe files with team members without having to brief them on the platform first. **What do you dislike about Foreplay?** The only feature I wish it had was the ability to duplicate whole swipe files with other users. **What problems is Foreplay solving and how is that benefiting you?** Creative organization. Before we were actually downloading images and videos into massive google drive folders but now we can just save and access ads in one place. ### 45. Critical for ANY advertising team **Rating:** 5.0/5.0 stars **Reviewed by:** Eric N. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** This is one of the most critical tools for front-end acquisition. As a media buyer, I use this tool to spy on different products in different industries and rapid test formats for winning ad creatives on my account. Using this creative brief feature what normally took hours of r&d turned into 30 minutes to create, edit, and send off to our talent. Amazing product overall. **What do you dislike about Foreplay?** I wish they would have categories for different industries and a for you page for products similar to the one your are trying to push so that it can make the research and inspiration part a bit quicker. **What problems is Foreplay solving and how is that benefiting you?** They are solving our r&d part of the advertising side. ### 46. 1000x better than the Facebook Ads Library **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Foreplay?** What I like most about Foreplay is its robust capability for staying on top of competitor analysis in the creative ad space. It offers a seamless way to track and analyze the latest trends and strategies used by competitors, ensuring that our creative angles are always innovative and competitive. The tool's intuitive interface and powerful features allow for easy collection, organization, and comparison of creatives, which helps in identifying successful tactics and areas for improvement. **What do you dislike about Foreplay?** I wish the Foreplay Experts tab was a bit more intuitive. I reference these boards constantly and it sometimes seems like they're not often updated or easy to navigate. **What problems is Foreplay solving and how is that benefiting you?** Foreplay seems to be actively innovating their product, one element being the ability to save ad creatives directly from your phone which is a huge asset for me. It's nice to know that when you're scrolling your feed and come across an ad you want to reference later, you can easily save it to a board. ### 47. Great source of ad inspiration. **Rating:** 5.0/5.0 stars **Reviewed by:** Enrique V. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2024 **What do you like best about Foreplay?** I'ts my inspiration library and collection of high converting ads. foerplay help me organize and rate ad creative from my competitors and other brands so I can generate and execute ideas faster. The auto transcription is one of the things i love the most, we can extract the structure of the ad copy in seconds. I create and share boards with my team and clients. Great tool! **What do you dislike about Foreplay?** Sometimes the app laggs and slows down my mac. **What problems is Foreplay solving and how is that benefiting you?** Curating and sharing inspiration, information about how long the ads had been running so we can somewhat gt an idea of the performance helps us take more informed desicions about wich ad creative test next. ### 48. Brings my creative stress from 10 to 1 **Rating:** 5.0/5.0 stars **Reviewed by:** Humza I. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Foreplay?** We all have those moments where we just can't think of any meaningful ideas to put out into the world. Then your creative output suffers, followed by your ad account. When I run out of ideas, I can always count on Foreplay to give me a helping hand. Even one look at an ad, I can get creatively inspired and bring my ad account higher than ever before. **What do you dislike about Foreplay?** Not much to compain about, except it's as addictive as TikTok **What problems is Foreplay solving and how is that benefiting you?** Creative output, creative insights, creative inspiration, meaningful net new ideas, and constant feedback loop of great creatives you can rely and fall back on ### 49. Must Have Tool For Modern Direct Response Pros **Rating:** 4.5/5.0 stars **Reviewed by:** Christian T. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Foreplay?** In seconds I can tap into any market and see the top performing offer and funnels. I can orginize all the ads that I collected for any project I'm working on. I have been able to take all this research and create my own high converting funnel for clients quickly! **What do you dislike about Foreplay?** The chrome extensions can be glitchy from time to time. **What problems is Foreplay solving and how is that benefiting you?** Not having enough market research and have it neatly orginised for me. ### 50. Great When It Works, But Spyder Add-On Service is Awful **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Foreplay?** The tech is incredibly promising. I am amazed at how well the ad library works. **What do you dislike about Foreplay?** I signed up for their research tool, Spyder, a few months ago, and I still haven't received what I paid for. For an additional $99 a month, I am supposed to be able to monitor 10 brands. However, over the past few months, I have been unable to access 3 of the 10 brands I am paying for. I contacted customer service, and they said they are working on a new build but couldn't provide specifics. It's a huge waste of money, and I am frustrated that the service is still being sold in this broken state. It's not right, and I haven't heard back from customer service since. **What problems is Foreplay solving and how is that benefiting you?** ab library swipe files - [View Foreplay pricing details and edition comparison](https://www.g2.com/products/foreplay/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-01+12%3A29%3A00+-0500&secure%5Bsession_id%5D=c25454a9-4784-431f-8f15-1ba186da41a2&secure%5Btoken%5D=60ea1e7aae94484849923533a28aaaf0ce8e294c152db442b2776394d65c0e9e&format=llm_user) ## Foreplay Features **Authoring Tools** - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Management** - Campaign Dashboard - Campaign Optimization - Brand Safety - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability ## Top Foreplay Alternatives - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,875 reviews)