There are so many features that I don't know how other companies deal without, but the most incredible feature to me is the user journey feature. You can create segments for users of your app/game then look at individual users in that segment and see how they progressed through the pages and features of your game. Think of them as user-level funnels. Review collected by and hosted on G2.com.
They support the attribution of installs only from Appflyers. With so many attribution providers available and what seems to be a generic intake mechanism, they could easily provide support for other attribution partners. Review collected by and hosted on G2.com.





