Firecracker PR Pros and Cons

Our dedicated account executive has been working closely with us and always on pace with our product roadmap and marketing pitch. Review collected by and hosted on G2.com.

We hoped to do some research for potential tradeshows (during pre-COVID) but it didn't seem like a service FPR would be delivering. Review collected by and hosted on G2.com.

Our dedicated team was wonderful to work with and knew how to support our company's public relations needs. We developed a great working relationship with weekly calls and constant communication during high-priority campaigns - they're response time was unbeatable! Review collected by and hosted on G2.com.

Firecracker and their team were truly excellent partners in helping to drive our company's growth from start-up to growth-stage. Review collected by and hosted on G2.com.

When you run a small marketing department that is attending over 50 trade shows a year, running the North America website, supporting an internal sales team and well as dozens more in the distribution channel... it doesn't leave much time or manpower, especially to launch products into a new channel. Firecracker PR was fairly priced to allow us to effectively outsource this brand building and exposure. Honestly, it gives the impression that we have a much bigger team... and we're okay with that. Review collected by and hosted on G2.com.

While we all dislike taxes and aging, there's always a cost of living. Budget's are always an issue for us and unfortunately I still can't keep Firecracker on retainer. This is not a fault of theirs, but I'd highly recommend you find a way to keep them on tap. Starting and stopping loses momentum and really does hurt the effectiveness. Review collected by and hosted on G2.com.

Firecracker acts as a marketing strategy partner, PR firm, and marketing strategy implementation firm. Their knowledge all things marketing is exceptional. The best part of Firecracker PR is they see PR as part of an overall marketing strategy and thus, they know how, where, and when to use PR effectively. Also, they got me results quickly with appearances in Entrepreneur, Business Insider, Forbes, and more. Amazing! Review collected by and hosted on G2.com.

I wish I could hire them as my full time marketing dept. Review collected by and hosted on G2.com.

I like how easy they are to work with. They offered me direct access to their key staff through Slack messaging since day 1, and they are very responsive there as well as over email. They never push back on any short term needs of mine, are always approachable, always deliver on time, deliver consistent quality, and provide efficient project management along the way. Review collected by and hosted on G2.com.

While I understand how difficult it must be to truly become experts in every of one's clients' domains, I sometimes wished they'd do a bit more on the side of "newsjacking" for us, or monitoring our customer activities to proactively suggest jumping on hot topics. Review collected by and hosted on G2.com.

Edward is constantly trying to push the desired message to media outlets, and control the message. His availability was key as well. Review collected by and hosted on G2.com.

Well you get what you pay for! They are a tad pricey, but it's hard to argue when you see the results. Review collected by and hosted on G2.com.

I very much appreciated the speed and efficacy at which FireCracker PR executed placements once they were given the greenlight to begin. FireCracker delivered everything that was promised towards establishing a longer term partnerhsip. Review collected by and hosted on G2.com.

Although the PR placements were exactly what was promised and the majority of the editorials were favorable, We found it difficult to satisfy the brand owner's expectations through the combined efforts of both my employer and FireCracker. Review collected by and hosted on G2.com.

The agency was very focused on landing product reviews and securing media coverage. I appreciated how they cut through the clutter of busy work and focused on delivering results. They communicated ongoing tasks clearly with our marketing and leadership team, and provided reports to demonstrate progress. We also benefited from their expertise at live events such as the Consumer Electronics Show. Their onsite presence helped us make personal contacts with top reporters and editors in the press, directly leading to media coverage in top national outlets. Review collected by and hosted on G2.com.

Nothing comes to mind at this time. Nothing comes to mind at this time. Review collected by and hosted on G2.com.

The team is incredibly responsive and results driven. We have complete trust that they can and will help us at any time with any kind of situation. Their attitudes and response times are excellent. We will always work with them and keep them on retainer. All levels of our organization trust their team and their work. Review collected by and hosted on G2.com.

There isn't anything we'd change about our experience with Firecracker. They are an excellent partner! Review collected by and hosted on G2.com.

Firecracker PR and team have been very prompt with all their replies and has never failed to provide a solution to our problems. Jennifer replies and provides quick turnarounds on the press releases we need, even when it's on a tight schedule. Len delivers consistently with great media coverage from big media outlets. Review collected by and hosted on G2.com.

There haven't been many instances where Len and Jennifer have not responded to our questions and concerns. Currently, as a representative of the client liaising with them, I do not have any complaints. Review collected by and hosted on G2.com.