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Firecracker PR
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4.8 out of 5 stars
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Firecracker PR Reviews & Provider Details

Editadmin
Verified User in Medical Devices
AM
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

Their hand on approach allows them to better understand our reality and provide better input. The team was very invested with us. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Nothing much to say here! We really appreciated out experience. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Take the time to ask them the right questions, so that they can show you how well they know your industry. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker helped us get know in our industry by elaborating different important messages with us and making sure they reached the right people. Review collected by and hosted on G2.com.

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Firecracker PR Overview

Editedit
What is Firecracker PR?

Firecracker PR helps you get known, period. We are relentlessly focused on getting you media coverage. Our proven 5-step process -- "Ignites" -- has helped numerous technology companies rapidly scale their awareness from Day 1. Benefit from our unique combination of digital media relations and cutting-edge content marketing. Organizations we have worked with include Fujitsu, SRI International, Boeing, HP, Microsoft, Baylor University, Suffolk University, TP-LINK, the American Heart Association and many others.

Firecracker PR Details
Discussions
Firecracker PR Community
Languages Supported
English, Spanish, Chinese (Simplified)
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Provider Description

Firecracker helps you gain online awareness with your prospects. We do this through public relations, social media and search engine marketing.

How do you position yourself against your competitors?

Firecracker PR is the only agency with a proven 5-step process that rapidly scales media coverage and awareness for technology companies.

Seller Details
Seller
Firecracker PR
Year Founded
2003
HQ Location
Brea, US
Twitter
@firecrackerpr
814 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Edward M. Y.
EY
Overview Provided by:
Edward M. Yang
Helping brands get known | Investor | Author | My book is "RepGold: A Step-by-Step Guide to Successfully Repair & Build Your Online Reputation"

Recent Firecracker PR Reviews

Peter K.
PK
Peter K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Good experience for our needs for a dental device launch"
They are professional and quick to react. They met our needs in a timely manner everytime.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Firecracker PR were very engaged with us and wanted our project to succeed"
Their hand on approach allows them to better understand our reality and provide better input. The team was very invested with us.
Read more
Kylie G.
KG
Kylie G.Enterprise (> 1000 emp.)
4.5 out of 5
"Agile PR team helping us grow our presence"
The team is great, always available and willing to aswer questions, and solve our pr challenges.
Read more

Firecracker PR Media

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Video Reviews

Review by Joe G.
Firecracker PR review by Joe G.
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A great boutique PR firm!
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23 out of 24 Total Reviews for Firecracker PR

4.8 out of 5
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23 out of 24 Total Reviews for Firecracker PR
4.8 out of 5
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23 out of 24 Total Reviews for Firecracker PR
4.8 out of 5
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Firecracker PR Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for Firecracker PRQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
Execution Ability
0 (Worst)
10 (Best)
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Peter K.
PK
Chief Executive Officer and Co-Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

They are professional and quick to react. They met our needs in a timely manner everytime. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Nothing that we encountered, the experience was overall very positive. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

We recommend their services. They got the job done and even pushed us and helped us to apply for a Red Dot award and we won it. They are not affraid to challenge your ideas for the sake of finding the right angle and right solutions. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker is solving our PR needs to raise awarness for the launch of our dental device. We needed to launch not only a device, but a whole new category with all the challenges that it came with. Understanding the industry and finding a unique angle to establish our credibility and the need for our product was key and Firecracker are able to do that because of their experience in the dental industry and their open approach. Review collected by and hosted on G2.com.

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Iryna R.
IR
Communications Lead
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

Professionalism, flexibility, overall knowledge of the target market, and in-depth insights into the industry. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Our experience working with Firecracker PR was positive, and there weren't really big downsides to consider. The services cost is within the market range, and the results they deliver make it worth the investment. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Highly recommended to consider Firecracker PR to those looking to expand their media presence and enhance the company's reputation. The team is always transparent about their resources and does their best to prioritize their clients' needs. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker PR helps us secure media placements for the 2nd year in a row. Their approach is client-oriented, and we managed to expand our media presence and strenthen the brand awareness span across the target network. Review collected by and hosted on G2.com.

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Kylie G.
KG
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

The team is great, always available and willing to aswer questions, and solve our pr challenges. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

The only downside is the location, we are in Miami. Being in the same area may have some benefits but it is not related to their quality of service. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

You will enjoy working with this team! Great pr implementation strategies that are adaptable to client needs. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker has helped us jumpstart our PR efforts as we open in a new market and have assisted us in better understanding how we can make an impact in the market both locally and nationally. Review collected by and hosted on G2.com.

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SZ
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

The people are great. Especially the owner Edward! Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Don't really have anything negative. Pretty solid team. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Talk with them and they will shoot you straight. They'll let you know if they are a fit or not and exactly why. Good people here. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

FIrecracker helps with PR for a variety of brands. They really know the space and are great to work with. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
GM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

They have a great team that is sincere and direct - they will deliver! Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There's nothing to dislike about the company Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

If you're looking for an agile team to help scale your brand awareness, look no further than Firecracker PR! Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker PR is our go-to strategic partner that helps with everything PR! Review collected by and hosted on G2.com.

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HC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Firecracker PR?

Wide range of contacts beyond the PC Industry Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There were some overlap with our internal PR team and Firecracker. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Sourcing contacts for media reviews.

Coordinating product exposure campaigns Review collected by and hosted on G2.com.

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SM
Communications Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Describe the project or task Firecracker PR helped with:

Firecracker has been our PR agency for over a year now. They've helped with ongoing press releases, ensuring our company always had a consistent stream of news updates and stories to share with our stakeholders and various audiences. They have, additionally, been extremely thorough and supportive in assisting us with our thought leadership strategy. We've been very lucky to work with the entire Firecracker team; each member has been instrumental in ensuring we consistently 'get ink'. Review collected by and hosted on G2.com.

What do you like best about Firecracker PR?

There are a few things I'd like to list here. To start, our team has appreciated Firecracker's collaborative approach with all tasks. They're a friendly and approachable team, always willing to assist with a bit 'lift'. Also worth noting -- and of equal importance -- is that the Firecracker team has been especially speedy in providing us with the written communications we need, always delivering materials in a timely manner, never missing a deadline. Finally, the Firecracker team has cultivated a number of excellent relationships with trade media, as well as mainstream media, which has helped to ensure we have constant media coverage. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There was nothing I disliked. We were pleased with every aspect of their services. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Our team wanted to ensure (1) we were broadening our reach and (2) we were amplifying our storytelling. Having Firecracker on board proved to be invaluable; they were instrumental in ensuring we were able to accomplish both of the above primary goals. Our media coverage increased and our audience reach grew; overall we saw an expanded and improved brand awareness thanks to Firecracker's key 'PR pushes'. The benefits were numerous. Review collected by and hosted on G2.com.

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Mark H.
MH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Firecracker PR helped with:

Firecracker PR helped kick start a great PR campaign for AirDroid's business solutions. Over the course of a year, Firecracker PR established a solid foundation for the brand, guiding us on creating thought leadership and industry presence. Other tasks include writing blogs, press releases, podcast opportunities, and various contributed articles for different industries. Review collected by and hosted on G2.com.

What do you like best about Firecracker PR?

Firecracker PR is a partner who listens to customer feedback and is willing to make adjustments, which is credibly valuable for companies that are looking to tackle a new market. They can adapt to client schedules, timezone, and urgent requests. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Knowledge and know-how in the customer's industry are a bit lacking in terms of depth and understanding of industry landscape, dynamics, competitors and etc. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

If you're a startup or an oversea company looking to tackle the US market, Firecracker PR is a good agency to partner with. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Trying to establish a brand presence for our business solutions in the US market. We were able to put out a good number of articles and gained good media exposure over the course of a year. Review collected by and hosted on G2.com.

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Joe G.
JG
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )
Firecracker PR
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Kevin H.
KH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Firecracker PR helped with:

Monthly press releases with great pickups

Weekly blog articles

Contributed articles that drew great attention

Invitation to podcast shows Review collected by and hosted on G2.com.

What do you like best about Firecracker PR?

Our dedicated account executive has been working closely with us and always on pace with our product roadmap and marketing pitch. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

We hoped to do some research for potential tradeshows (during pre-COVID) but it didn't seem like a service FPR would be delivering. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

It's a great pleasure with FPR. They are very professional and fast learners in our industry. We have been working with them for over a year now and the results are stunning. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

We have an in-house marketing team but lack PR resources. FPR's extraordinary service is definitely a good fit-in. Review collected by and hosted on G2.com.

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