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Faraday Reviews & Product Details

Through both an intuitive, no-code UI and a robust API, Faraday enables the modern marketer to easily describe and deploy predictions for virtually any customer behavior–no PhD required. Make your marketing strategies proactive by using proven machine learning techniques to predict for propensity to buy, convert, churn, and more. With hundreds of integrations, Faraday lets you embed AI in workflows throughout your stack to make your favorite tools perform even better. Try it for free.

Seller

Faraday

Discussions

Faraday Community

Languages Supported

English

Overview by

Andy Rossmeissl (CEO of Faraday)

Top-Rated Alternatives

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Faraday Media

Faraday Demo - Quickstart your customer predictions with Recipes

Faraday offers dozens of quickstart recipes for customer predictions, fitting a wide variety of use cases. From lead scores, to churn scores, to repeat purchase scores, new audience acquisition, and everything in between.

Faraday Demo - Easily describe your ideal customer predictions with Outcomes

Faraday's outcomes enable users to describe the exact customer predictions they want with ease–in just a few clicks–then reveals what kind of results can be expected from a campaign that uses the outcome.

Faraday Demo - Reveal rich insights with predictive customer personas

Use AI to predict personas to reveal rich insights about any group of people you're interested in, using your first party data unified with Faraday's opt-in, permissioned, cookieless data on nearly every U.S. adult consumer.

Faraday Demo - Make your customer predictions actionable in Pipelines

In Pipelines, users make their customer predictions actionable by applying them to a cohort, or a group of people. Then, they seamlessly deploy their customer predictions wherever in their stack they need them.

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UR

Verified User in Retail

Mid-Market (51-1000 emp.)

9/20/2022

"Overpromised, Underdelivered and Poor Account Management"

1/5

What do you like best about Faraday?

Data engineering/ technical implementation team was easy to work with when we were getting set up. Review collected by and hosted on G2.com.

What do you dislike about Faraday?

Difficult to read campaign/ segment performances; Age and HHI enrichment data is inaccurate. We've compared their data to other sources to validate and noticed the Faraday data was terribly overstating age and HHI. Account management is underwhelming and unproductive. The UI is not intutitive. The latest company changes to the tool and personnel seem chaotic and poorly managed. Review collected by and hosted on G2.com.

Response from Andrew Rossmeissl of Faraday

edit

Hi there,

Thank you for taking the time to leave a review. Feedback, both positive and negative, is always valuable.

I'm sorry we couldn't meet your brand's needs. With your review being anonymous, I'm only able to dig into some of the issues you describe. Regarding campaign performance being difficult to read, we don't provide in-app analytics for performance, which is why we encourage clients to create separate campaigns–and let them run for an appropriate amount of time–so that they can be compared side-by-side in the platform that a client uses. Our data is our pride and joy, so I would love to look into these discrepancies for you if you contact me at andy AT faraday DOT ai. I'd also like to apologize that your Account Manager wasn't helpful to you, and I've made the appropriate people aware of this feedback.

We've heard similar feedback regarding the UI being unintuitive in the past, which is why the team has been working hard this year to make our in-app experience more accessible, intuitive, and streamlined, with the end-goal of making consumer predictions and AI accessible for all.

UR

Verified User in Renewables & Environment

Mid-Market (51-1000 emp.)

5/19/2022

"I've been working with Nick Haggerty and Faraday for several months and it's been a great experience"

5/5

What do you like best about Faraday?

Faraday has helped us guide our marketing efforts and understand the existing data we have on hand. Review collected by and hosted on G2.com.

What do you dislike about Faraday?

There isn't really anything I dislike about Faraday but sometimes it's difficult to describe the models/outputs to new users within my company Review collected by and hosted on G2.com.

AR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

7/6/2022

"Great tool for audience modeling"

3/5

What do you like best about Faraday?

It is a useful tool when working with highly segmented audiences in various groups-targeted markets. User friendly interface and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Faraday?

The internal reporting on the effectiveness of campaigns using the audiences is sometimes difficult to get to. Review collected by and hosted on G2.com.