Fahrenheit Marketing Reviews & Provider Details

We brought them on to help with our B2B efforts, especially on our online media kit site. It’s our public-facing site for those interested in purchasing ad sales.

Fahrenheit Marketing serves as our partner in the B2B space. Their team designed the initial website, and now they maintain it. They provide insights and reporting. Currently, we’re in the middle of making some enhancements to the site. Review collected by and hosted on G2.com.

We hired fahrenheit marketing to:

Analyze and correct Google and Bing ad and analytics accounts

Set up automated executive reporting tool

As part of our collaboration with Fahrenheit Marketing, we thoroughly examined and optimized our Google Analytics and Bing Ads setups to ensure precise data flow and tracking. Their knowledgeable staff created an advanced automated reporting system after the comprehensive evaluation, giving our executive team real-time visibility into important business indicators and actionable insights. This strong solution made it possible to make decisions based on data, improve campaign performance, and easily monitor:

- Ad campaign efficacy and ROI

- Website traffic and conversion rates

- Keyword performance and optimization

- Geotargeting and audience segmentation

- Conversion tracking and attribution modeling

By greatly streamlining our analytics process, the automated reporting system has given our executive team the ability to make strategic business decisions based on timely, data-driven insights.

We were able to measure the outcome by comparing the data from our ecommerce system to the three platforms Fahrenheit Marketing worked on. Success for us meant order attribution and tracking was accurate. And, that the reporting to the executive team was an accurate reflection of the underlying data Review collected by and hosted on G2.com.

We needed to

.optimize our paid SEO at our current level

.grow our paid SEO while keeping our ROAS high

.ensure we are doing everything on our end to maximize our SEO

We wanted help to clean up all of our paid adds side for SEO. Fahrenheit Marketing identified a lot of areas we needed improvement and they communicated all of that info even before we were a customer. They were the most thorough on details than the 4 other companies we talked with. They didn't do a fancy presentation but instead had a ton of real info to share that we needed to improve on so it was an easy choice to go with Fahrenheit Marketing.

We were paying a lot per month but wanted to try to maximize our potential on the SEO side so what we were paying was not wasted. We then wanted to see how far we can go with our revenue while keeping our ROAS high. Fahrenheit Marketing has been able to assist with this and even making big changes that only effected us negatively for a month.

Fahrenheit Marketing had to start over with almost a clean slate but they have us back on track and spending less for the same revenue. Now they are working to increase our spend while keeping the ROAS and revenue high.

With Fahrenheit Marketing SEO skills, our ROAS and Revenue are improving and we don't have wasted spend on adds that don't have a return. Review collected by and hosted on G2.com.

We sought to:

.Increase conversion rate

.Iterate existing winning approaches

.New ideas to present category expansion

Our collaboration centers on ongoing conversion rate optimization using a thorough, data-driven methodology that includes concept generation, calculated execution, exacting testing, and in-depth analysis to guarantee optimal return on investment. This collaboration entails:

Finding and ranking high-impact optimization possibilities

creating and evaluating creative ways to improve user experience and increase conversions

Performing multivariate analysis, A/B testing, and usability studies

Evaluating key performance indicators (KPIs) and modifying plans as necessary

Offering practical advice and suggestions for continuous development

Leveraging industry-best practices, tools, and technologies

Fostering a culture of experimentation and continuous learning

Our goal with this continuous optimization approach is to improve customer engagement, conversion rates, and overall business performance in a meaningful and long-lasting way.

Our conversion rate has consistently demonstrated remarkable resilience, maintaining a strong upward trajectory. Sales revenue has increased, driven by a significant growth in website traffic. Notably, bounce rates have decreased substantially, while average session duration has risen, indicating enhanced user engagement. Overall, our optimized conversion strategies have yielded a substantial boost in customer acquisitions and revenue per user, underscoring their effectiveness. Review collected by and hosted on G2.com.

We contacted Fahrenheit Marketing to run our conversion rate optimization program. Fahrenheit Marketing designs and runs A/B tests on our website to improve conversion rates. We have an ongoing engagement with Fahrenheit Marketing, who delivers 3–5 website tests every month. We run those tests for 1–4 weeks, depending on the test. Every week, we review the results and the current running tests, as well as new designs for upcoming tests. The primary software Fahrenheit Marketing uses is FigPii, an A/B testing platform, and Google Analytics. Our website is based on Shopify.

In addition to A/B testing, Fahrenheit Marketing is responsible for hard-coding the winning tests onto the site around twice a year, which would be filed under development work.

Since partnering with Fahrenheit Marketing, we've seen a lift in our conversion rates of around 18%–20%, and incremental revenue over the total time we've been working with Fahrenheit Marketing. Fahrenheit Marketing conducts robust QA every time we launch a new test to ensure that everything is functioning correctly. Review collected by and hosted on G2.com.

Fahrenheit Marketing has been an amazing group to work with. We started working with them in June of last year to further optimize our website and implement an email marketing platform. From there, they have completely overhauled our ecommrrce presence. They optimized our:

1. Amazon storefront

2. Google ads

3. Pay per click

4. Social media content Review collected by and hosted on G2.com.

As we grew our company and had a SEO strategy, we needed high quality backlinks. We went with quality over quantity. It started with an onboarding call, in which we discussed what we're looking to get out of this project and any specific keywords they should look for. After that, they did their research on the company website and its digital footprint and which keywords to target.

The site's Google SERPs rankings were improved using specific keywords and pages, thanks to Fahrenheit Marketing. The team had smooth communication via email throughout the engagement. Overall, their expertise impressed the client. Review collected by and hosted on G2.com.

We set out to increase our conversion rate of website visitors to appointments set.

This project lasted about 15 months. Fahrenheit Marketing developed modifications to the design of our website that they hypothesized would result in a higher conversion rate of website visitors to appointments for in-home consultations. They presented these ideas, accepted our feedback, developed and implemented the new web pages, and conducted an A/B test to determine if the new design resulted in a higher conversion rate.

We experienced a continual increase in the conversion rate of our website, which likely resulted in over $1M or more in increased sales. Review collected by and hosted on G2.com.

We partnered with Fahrenheit Marketing on an SEO project for our website in hopes of improving our organic search performance. Our organic traffic continues to improve. We have been able to see the impact of our work weekly but the final results have yet to be evaluated. I'm confident the work we have done will continue to impact our site's organic performance. Review collected by and hosted on G2.com.

1. We needed someone to provide us with digital marketing services, specifically for PPC and SEO.

2. Search Engine Optimization Review collected by and hosted on G2.com.