Eskimi Features
What are the features of Eskimi?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Creative Optimization
- Rich Media Capabilties
- Mobile Rich Media Capabilities
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Demand Side Platforms
- Estimate and Projections
Platform
- Performance and Reliability
- Customization
- Workflow Capability
- Internationalization
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Eskimi Categories on G2
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Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 65 reviewers of Eskimi have provided feedback on this feature. | 93% (Based on 65 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 59 reviewers of Eskimi have provided feedback on this feature. | 93% (Based on 59 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 63 reviewers of Eskimi have provided feedback on this feature. | 94% (Based on 63 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 53 reviewers of Eskimi have provided feedback on this feature. | 85% (Based on 53 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 53 Eskimi reviews. | 87% (Based on 53 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 58 reviewers of Eskimi have provided feedback on this feature. | 92% (Based on 58 reviews) | |
Fraud Protection | Based on 55 Eskimi reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 92% (Based on 55 reviews) | |
Frequency Capping | As reported in 57 Eskimi reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 92% (Based on 57 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 57 reviewers of Eskimi have provided feedback on this feature. | 92% (Based on 57 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 61 reviewers of Eskimi have provided feedback on this feature. | 95% (Based on 61 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 61 Eskimi reviews. | 96% (Based on 61 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 57 reviewers of Eskimi have provided feedback on this feature. | 93% (Based on 57 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 59 Eskimi reviews. | 96% (Based on 59 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 62 Eskimi reviews. | 91% (Based on 62 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 60 Eskimi reviews. | 87% (Based on 60 reviews) | |
Geo-Targeting | Based on 61 Eskimi reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 92% (Based on 61 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 59 reviewers of Eskimi have provided feedback on this feature. | 91% (Based on 59 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI 56 reviewers of Eskimi have provided feedback on this feature. | 88% (Based on 56 reviews) | |
Estimate and Projections | As reported in 59 Eskimi reviews. DSP pulls accurate estimates of available impressions and their cost. | 89% (Based on 59 reviews) | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices 56 reviewers of Eskimi have provided feedback on this feature. | 90% (Based on 56 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 55 reviewers of Eskimi have provided feedback on this feature. | 91% (Based on 55 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 56 reviewers of Eskimi have provided feedback on this feature. | 88% (Based on 56 reviews) | |
Custom Reports | Based on 58 Eskimi reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 89% (Based on 58 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 58 Eskimi reviews. | 93% (Based on 58 reviews) | |
Performance and Reliability | Based on 61 Eskimi reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 93% (Based on 61 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. This feature was mentioned in 57 Eskimi reviews. | 92% (Based on 57 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 60 Eskimi reviews. | 92% (Based on 60 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 60 reviewers of Eskimi have provided feedback on this feature. | 93% (Based on 60 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 59 reviewers of Eskimi have provided feedback on this feature. | 94% (Based on 59 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. 57 reviewers of Eskimi have provided feedback on this feature. | 89% (Based on 57 reviews) |