
I have been a long time user and onboarded the platform with 2 different companies. The best selling feature is the reporting an analytics. They allow you to move beyond email and into omni channel marketing quickly and effectively. Review collected by and hosted on G2.com.
Your customer base is managed by email address - which makes it difficult when you are managing an environment with business and personal addresses Review collected by and hosted on G2.com.
The platform is simple to use with a robust set of options to ensure your goals are met through automation, delivery and ultimately your ROI needs. As a mostly digital/social club, we saw event registrations and survey engagement soar each time we used the platform in advance of our programs. Having a volunteer board meant some training was involved but it was smooth and very effective for our team. Review collected by and hosted on G2.com.
As a mobile team always on the move I would have liked a mobile-friendly app to work with for changes on the fly, etc. Not the end of the world as the desktop version does what we need it to do. Review collected by and hosted on G2.com.
The opportunity to send a specific message to a customer that is catered for them. Review collected by and hosted on G2.com.
The time it takes for me to pull the reports from Real Green (3), reformat them, set up the file in emfluence, find that file in the long list of those done in the past, and attach the file to the template requires too much time. I have to do this for each day I am sending out and can sometimes take close to an hour. But I realize that the outcome is better than we have had in the past. Review collected by and hosted on G2.com.
It is easy to use and the functions are endless. I think the workflow capability of the platform is incredible. It makes the process of creating campaigns very visual and easy to come up with concepts. Review collected by and hosted on G2.com.
The design platform is a little confusing to use. When I try to design layouts for emails, it feels very rigid and at times I have a hard time getting it to be perfectly responsive. I typically design things in Adobe software, so I am used to having free reign of what I am doing. I know that the rigid form is probably helpful to those who are professional creatives. Review collected by and hosted on G2.com.
The calendar and dashboards are easy to digest and the contact import system is simple and easy to use. Review collected by and hosted on G2.com.
The new email drafting layout, which is more like other platforms, i.e. Pardot, Marketo, etc., is a little less user-friendly than it once was. However, new users will not notice this, especially if they're used to this kind of email tool. Review collected by and hosted on G2.com.
I like the ability to schedule automatic emails and to have it work with our other applications with ease. It is also easy to drop code in from our external site that we design our emails in. Review collected by and hosted on G2.com.
I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria. Review collected by and hosted on G2.com.
Emfluence brings life to our marketing and communications needs. The ability to keep an eye on everything we're sending in one place is great. Review collected by and hosted on G2.com.
When setting up email sends, the navigation isn't as intuitive as you might expect. If this could be cleaned up, the tool would be more useful. Review collected by and hosted on G2.com.
I like how setting up an email is broken into steps, it makes it really easy to go through the whole process. Also the reporting is comprehensive and easy to download. Review collected by and hosted on G2.com.
Every time I'm editing an email and need to scroll down to lower text, I lose the editing bar at the top of the email. I would like if that was frozen at the top so I can access it whenever needed. Review collected by and hosted on G2.com.
That it's local and it's supporting KC business. I also LOVE the preflight check function. Review collected by and hosted on G2.com.
It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't upload them quickly or clearly. Review collected by and hosted on G2.com.
Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients. Review collected by and hosted on G2.com.
Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges. Review collected by and hosted on G2.com.