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emfluence Marketing Platform Reviews & Product Details - Page 4

emfluence Marketing Platform Overview

What is emfluence Marketing Platform?

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

emfluence Marketing Platform Details
Languages Supported
English
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Product Description

The emfluence Marketing Platform offers a number of tools for marketing needs, such as email automation, social media scheduling, custom marketing emails, variable content blocks, landing pages, forms, survey builders, modals, and automated reports.

How do you position yourself against your competitors?

Quick to Learn: The average emfluence Marketing Platform user sees a return on investment in just six months, versus the 10-month industry average.

Super-Responsive Support: Our average first reply for a support request is 5 times faster than the industry average of 14.8 hours.

Support from Marketers, not just IT Techs: Ask us a marketing question, get a marketing answer. We’re here to help strategize and support.

Agency Services, When You Need Them: Our digital marketing agency is available to support you in everything from email marketing services to SEO, website design and development, paid search, content strategy, and more.

Build What You Want: We can and will build new functionality and features in the emfluence Marketing Platform based on need and budget. Just let us know what you’re looking for.


Seller Details
Year Founded
2003
HQ Location
Kansas City, MO
Twitter
@emfluence
3,921 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

MH
Overview Provided by:

Recent emfluence Marketing Platform Reviews

BL
Betsy L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Modern and streamlined email marketing system we can depend on."
The platform, enhancements, and customer service is beyond what we expected. We were looking for a partner to level up our email marketing efforts ...
AS
Adam S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Emfluence is a great tool!"
The customization is a big plus for me. I can design it however I want with multiple tools to use.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great bang for your buck"
Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surpri...
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emfluence Marketing Platform Media

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94 emfluence Marketing Platform Reviews

4.3 out of 5
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94 emfluence Marketing Platform Reviews
4.3 out of 5
94 emfluence Marketing Platform Reviews
4.3 out of 5

emfluence Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for emfluence Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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LR
Sr Director of Marketing
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I have been a long time user and onboarded the platform with 2 different companies. The best selling feature is the reporting an analytics. They allow you to move beyond email and into omni channel marketing quickly and effectively. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Your customer base is managed by email address - which makes it difficult when you are managing an environment with business and personal addresses Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We serve many segments - prospective, student, employees and alumni - we are able to reach each population using branded templates that vary by location. I very much appreciate being able to talk through life cycles and develop campaigns that don't require constant change. Review collected by and hosted on G2.com.

ML
Interim Executive Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

The platform is simple to use with a robust set of options to ensure your goals are met through automation, delivery and ultimately your ROI needs. As a mostly digital/social club, we saw event registrations and survey engagement soar each time we used the platform in advance of our programs. Having a volunteer board meant some training was involved but it was smooth and very effective for our team. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

As a mobile team always on the move I would have liked a mobile-friendly app to work with for changes on the fly, etc. Not the end of the world as the desktop version does what we need it to do. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

Highly recommended. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Reaching a large membership on a frequent basis to educate and convert event registrations for various monthly programs we host. We also use it for surveys and social media when we can. Review collected by and hosted on G2.com.

Verified User in Facilities Services
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about emfluence Marketing Platform?

The opportunity to send a specific message to a customer that is catered for them. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The time it takes for me to pull the reports from Real Green (3), reformat them, set up the file in emfluence, find that file in the long list of those done in the past, and attach the file to the template requires too much time. I have to do this for each day I am sending out and can sometimes take close to an hour. But I realize that the outcome is better than we have had in the past. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Customers can quickly confirm with us through email with minimal effort on their part. An email means no call into the office tying up a representative. Review collected by and hosted on G2.com.

Response from Natalie Jackson of emfluence Marketing Platform

Hi there--we're happy to take a look at an integration or a custom data sync with Real Green. Feel free to reach out to us at Support@emfluence.com to discuss.

Thanks!

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

It is easy to use and the functions are endless. I think the workflow capability of the platform is incredible. It makes the process of creating campaigns very visual and easy to come up with concepts. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The design platform is a little confusing to use. When I try to design layouts for emails, it feels very rigid and at times I have a hard time getting it to be perfectly responsive. I typically design things in Adobe software, so I am used to having free reign of what I am doing. I know that the rigid form is probably helpful to those who are professional creatives. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

Just do it! It is an amazing tool and you receive support from even the highest ranking employees. We recently met up with Emfluence to discuss some capabilities now that we have been customers for 5 years and got to speak directly with David. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

the Marketing Platform is helping us work around a pretty outdated IT department. Emfluence has been a great resource for figuring out different paths we can take to achieve our desired outcomes. Review collected by and hosted on G2.com.

AR
Marketing Communications Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

The calendar and dashboards are easy to digest and the contact import system is simple and easy to use. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The new email drafting layout, which is more like other platforms, i.e. Pardot, Marketo, etc., is a little less user-friendly than it once was. However, new users will not notice this, especially if they're used to this kind of email tool. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

The local support for this platform is much better than competitive options, especially the big ones. We've had good experience with the customer help side as well as the platform itself. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We are able to send out one-off emails with ease while maintaining a few landing pages and the ever-important newsletter list which continues to grow. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I like the ability to schedule automatic emails and to have it work with our other applications with ease. It is also easy to drop code in from our external site that we design our emails in. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We are sending out our weekly/monthly emails to customers. We realize the benefit that it has allowed us to take a lot of the leg work out of sending these manually and transitioning to sending them automatically as people qualify for these things. Review collected by and hosted on G2.com.

ES
Director of Marketing
Non-Profit Organization Management
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

Emfluence brings life to our marketing and communications needs. The ability to keep an eye on everything we're sending in one place is great. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

When setting up email sends, the navigation isn't as intuitive as you might expect. If this could be cleaned up, the tool would be more useful. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

In our nonprofit world, it's critical to maintain relationships with our donors. Emfluence makes communication easy. Review collected by and hosted on G2.com.

SB
Marketing Coordinator and Administrative Assistant
Insurance
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I like how setting up an email is broken into steps, it makes it really easy to go through the whole process. Also the reporting is comprehensive and easy to download. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Every time I'm editing an email and need to scroll down to lower text, I lose the editing bar at the top of the email. I would like if that was frozen at the top so I can access it whenever needed. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

While I'm not part of the social media production, I know that has helped us launch to a whole new audience, which has been helpful. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about emfluence Marketing Platform?

That it's local and it's supporting KC business. I also LOVE the preflight check function. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't upload them quickly or clearly. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

Have a image hosting client handy as well. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We're actually not really sure - but we're clearly seeing what kinds of platforms clients are seeing our emails through. Review collected by and hosted on G2.com.

SS
Marketing Manager II - Voice & Product
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Emfluence is a superb email platform no matter how frequently you're sending communications. The platform has not only enhanced the quality of our emails, but also the capabilities and tools we have at our resources. Review collected by and hosted on G2.com.