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emfluence Marketing Platform Reviews & Product Details - Page 3

emfluence Marketing Platform Overview

What is emfluence Marketing Platform?

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

emfluence Marketing Platform Details
Languages Supported
English
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Product Description

The emfluence Marketing Platform offers a number of tools for marketing needs, such as email automation, social media scheduling, custom marketing emails, variable content blocks, landing pages, forms, survey builders, modals, and automated reports.

How do you position yourself against your competitors?

Quick to Learn: The average emfluence Marketing Platform user sees a return on investment in just six months, versus the 10-month industry average.

Super-Responsive Support: Our average first reply for a support request is 5 times faster than the industry average of 14.8 hours.

Support from Marketers, not just IT Techs: Ask us a marketing question, get a marketing answer. We’re here to help strategize and support.

Agency Services, When You Need Them: Our digital marketing agency is available to support you in everything from email marketing services to SEO, website design and development, paid search, content strategy, and more.

Build What You Want: We can and will build new functionality and features in the emfluence Marketing Platform based on need and budget. Just let us know what you’re looking for.


Seller Details
Year Founded
2003
HQ Location
Kansas City, MO
Twitter
@emfluence
3,921 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

MH
Overview Provided by:

Recent emfluence Marketing Platform Reviews

BL
Betsy L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Modern and streamlined email marketing system we can depend on."
The platform, enhancements, and customer service is beyond what we expected. We were looking for a partner to level up our email marketing efforts ...
AS
Adam S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Emfluence is a great tool!"
The customization is a big plus for me. I can design it however I want with multiple tools to use.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great bang for your buck"
Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surpri...
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emfluence Marketing Platform Media

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94 emfluence Marketing Platform Reviews

4.3 out of 5
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94 emfluence Marketing Platform Reviews
4.3 out of 5
94 emfluence Marketing Platform Reviews
4.3 out of 5

emfluence Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for emfluence Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Higher Education
EH
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about emfluence Marketing Platform?

Customer account rep is friendly and their physical offices are in the same city. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Technical support is limited and not customer centric, limited resources, no direct integration to CRM, no SMS platform, lack of bandwidth for custom integration which is needed because no api solutions, limited knowledge base or general users in the market making it hard to find talent to use tool. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Trying to build nurturing personalized messaging and engagement. Not sure that the benefits I’m seeing would be realized with a stronger platform. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

The email setup is easy and is just plug and play. The social platform along with calendar allows you to maintain on schedule while showing any one else that is on the platform to view what is coming up. While leading the group I was also able to oversee and approve each email before it went out, something that Emfluence already has intergrated. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The email templates are far too simple and reduce or limit the ability to stand out from others in our market. The data that is shown is far too simple and the design of the data, while not as important, is extremely basic and difficult to easily present. The worst part is definetly the support system, while they are great it is difficult being charged hourly for something that I am already paying for; many other similar software platforms help in the initial setup. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

This is not the highest tier but it is definetly a push towards the right direction. This will allow you to learn the and improve your skills at a level that is beyond an initital or free software. Consider cost, it may be worth to try a free version before diving into a contract with emfluence, but once you have joined, their team helps maximize the use of the platform. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Able to reach out to guests with a new platform in a personal way while collecting and accessing data. Review collected by and hosted on G2.com.

SB
Director of Marketing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

With the drag and drop email platform, it is easy to design emails, surveys and landing pages. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

When searching for an email or post from the previous year, you have to review the whole year, you can't just select a quarter. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Enjoy that it will track social posts regardless of where the post originated--either in emfluence or in Facebook, LinkedIn or Twitter. Or platforms don't always have that functionality. Review collected by and hosted on G2.com.

JD
Direct Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about emfluence Marketing Platform?

The support from emfluence is amazing. Additionally, the emfluence team also listens to users when making enhancements. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Such a minor thing, but it's a bit difficult to organize assets (emails, landing pages, etc.) without folders. This may just be a personal preference. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

With emfluence we are able to support larger initiatives as well as quick wins. It is fairly easy to stand up automated campaigns and send one off email batches. Review collected by and hosted on G2.com.

KF
Marketing Partner
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I really like how easy the marketing platform is to use. I expected it to be challenging to navigate and edit but in actuality, it's really easy to use. I was intimidated at first, but once I logged in, I realized how simple it was to add, edit, and place content within your platform.

Since using the platform, we've cut down over an hour of time spent on our marketing deliverables! Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The only thing that I haven't found to be as easy is the dividers within our template, but I've reached out to our contact on this and am sure it's user error :).. I'll find out soon! Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

The biggest problem we faced before emfluence was the amount of time we spent putting the deliverable together and compiling analytics each month. Now with emfluence I have everything I need all in one place and it's changed everything.. Most important, it's saved us a lot of time and headaches. Review collected by and hosted on G2.com.

JC
Location Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

The marketing platform helps build great looking emails, schedule delivery, and send to targeted groups of customers. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I've not used another platform, so nothing to compare to. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

If your business gets little traction from social media efforts or your messages are lost to too much "noise," then the emfluence Marketing Platform might be worth the effort to get the right message to the right audience. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We are able to reach customers and prospects who fit into particular segments, as defined by us, rather than rely on a single message reaching those segments by sending to everyone. It ensures that only those whom we want to receive a message are sent a message. Not all our business prospects are prospects for all segments of our business. Review collected by and hosted on G2.com.

SS
Customer Engagement Strategy
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I love that the staff is responsive if there are issues or questions and I really love that if I have platform needs, they can either help me find a way to accomplish it - and even sometimes build it into the functionality for others too. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Nothing. Love the price, love the functionality, love the team! Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

You get 80% of the functionality of the bigger players with only 10% of the hassle and a fraction of the price tag. Its a great value. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

both transactional and promotional messaging across multiple brands; easy enough for me to manage it all without it being a full-time job. Flexibility to customize, robust wysisyg when i don't have time to customize. Review collected by and hosted on G2.com.

LV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

I love how my team can schedule out all sorts of post, messages and more using the social calendar! It helps us put together campaigns in advance to save time in the long run. The platform is also super intuitive and quick to learn. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

It would be nice to see more future integrations, but for now this fits all of our needs. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

This platform has worked great for our needs as a small organization, but I have no doubt based on my own usage that it could serve as an enterprise level solution too. Having used other platforms, like Marketo and Salesforce Marketing Cloud, it's got everything and more to compete. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We use the emfluence platform for email newsletters, event reminders and social posting, as well as ad hoc sends and posts. As a group of volunteers, this tool definitely simplifies the process for us. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about emfluence Marketing Platform?

The ease of searching for content and being able to pull the information in detail. I don't use the full amount of emfluence except sourcing the people that we send emails to. I just have access to results. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

If I am searching for a certain person, you have to match exact and not alternate ways of searching a name. I, again, don't use the email portion but I do wish there was an easier way to split up the territories or target market to make sending out a little easier than doing one email at a time. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

I seems great for getting data in one area and seeing behaviors of each email sent out. I don't use it very much in depth beyond pulling lists so all I could recommend is that you use that information to the fullest. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Leads to our clients - helping them figure out who is interested in their brand. It is great to show the activity each email has so we can improve or compare for the next one! Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

The customization in creating a personalized message that can be sent to massive list of prospects has allowed me to generate and qualify leads that have driven my line of work. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Sometimes the formatting can get thrown off in creating a campaign and will occasionally cause me to redo a project. I dislike that it can also be difficult to send a prospect a message that has already been sent without having to create a whole new campaign. Review collected by and hosted on G2.com.

Recommendations to others considering emfluence Marketing Platform:

I would suggest reaching out to the team at emfluence to find out all the capabilities. I originally tried to learn it all on my own but using the team to help would be a strong suggestion. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

I am making sure we stay relevant in the eyes of a prospect by keeping in touch with them using an automated system. The data collected from their interaction allows me to qualify leads from a prospect list that I otherwise would not be able to manage. we have also had an issue with CRM integrationl. Review collected by and hosted on G2.com.