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emfluence Marketing Platform Reviews & Product Details

Verified User in Consulting
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

The Emfluence Platform has excellent reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

the platform does not have the best HTML editor. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

the platform allows us to send high impact emails on behalf of our clients. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

Thank you for your feedback! We're thrilled to hear that you find our reporting capabilities excellent. We appreciate your input on the HTML editor and will definitely consider that for future improvements. We're glad that our platform is helping you send high-impact emails for your clients. If you have any further suggestions or need assistance, please feel free to reach out to us. We're here to help and ensure you have a great experience with the emfluence Marketing Platform.

emfluence Marketing Platform Overview

What is emfluence Marketing Platform?

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

emfluence Marketing Platform Details
Languages Supported
English
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Product Description

The emfluence Marketing Platform offers a number of tools for marketing needs, such as email automation, social media scheduling, custom marketing emails, variable content blocks, landing pages, forms, survey builders, modals, and automated reports.

How do you position yourself against your competitors?

Quick to Learn: The average emfluence Marketing Platform user sees a return on investment in just six months, versus the 10-month industry average.

Super-Responsive Support: Our average first reply for a support request is 5 times faster than the industry average of 14.8 hours.

Support from Marketers, not just IT Techs: Ask us a marketing question, get a marketing answer. We’re here to help strategize and support.

Agency Services, When You Need Them: Our digital marketing agency is available to support you in everything from email marketing services to SEO, website design and development, paid search, content strategy, and more.

Build What You Want: We can and will build new functionality and features in the emfluence Marketing Platform based on need and budget. Just let us know what you’re looking for.


Seller Details
Year Founded
2003
HQ Location
Kansas City, MO
Twitter
@emfluence
3,935 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

Monica H.
MH
Overview Provided by:

Recent emfluence Marketing Platform Reviews

Betsy L.
BL
Betsy L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Modern and streamlined email marketing system we can depend on."
The platform, enhancements, and customer service is beyond what we expected. We were looking for a partner to level up our email marketing efforts ...
Adam S.
AS
Adam S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Emfluence is a great tool!"
The customization is a big plus for me. I can design it however I want with multiple tools to use.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great bang for your buck"
Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surpri...
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emfluence Marketing Platform Media

emfluence Marketing Platform Demo - Drag-and-Drop Email Builder
Create stunning and personalized email campaigns effortlessly with the emfluence Drag-and-Drop Email Builder. With up to 250 custom data fields, personalized content blocks, and numerous design options, the emfluence Marketing Platform makes email creation super easy. Preview how your email will ...
emfluence Marketing Platform Demo - Reporting
Understand the impact of your marketing campaigns with the emfluence Marketing Platform’s comprehensive reporting tools. Measure campaign success with both overview and in-depth metrics, including Google Analytics tracking and remarketing list generation. Analyze landing page visits, clicks, conv...
emfluence Marketing Platform Demo - Marketing Calendar
Plan and manage your email and social media campaigns with the emfluence Marketing Platform’s Marketing Calendar. Visualize your digital strategy, schedule and track social media posts, and plan customer journeys with ease. Drag and drop to add emails, social media posts, marketing events, and ta...
emfluence Marketing Platform Demo - Workflow Canvas
Design and manage your automated marketing campaigns visually with the emfluence Marketing Platform Workflow Canvas. Plan multi-step email campaigns, segment contacts based on behaviors, and trigger emails based on custom queries. Use the drag-and-drop interface to create complex workflows and au...
emfluence Marketing Platform Demo - Query Builder
Create dynamic email lists effortlessly with the emfluence Marketing Platform Query Builder. Define and segment your audience with simple or complex queries, ensuring targeted and personalized messaging. Save dynamic lists for continuous use or static lists for one-time campaigns. Efficiently man...
emfluence Marketing Platform Demo - Drag-and-Drop Landing Page Builder
Capture and convert leads with stunning landing pages created effortlessly with the emfluence Marketing Platform. Design fully customized landing pages with drag-and-drop editing, offering full-featured tracking capabilities and customizable domains. Leverage variable data to create personalized ...
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93 out of 94 Total Reviews for emfluence Marketing Platform

4.3 out of 5
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emfluence Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for emfluence Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Hospital & Health Care
CH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about emfluence Marketing Platform?

Emfluence is a very solid budget ESP. No, it doesn't have all the bells and whistles some of the industry leaders have, but I was personally surprised how close it is when I first began using it. Some features, like being able to easily make dynamic groups with a point-and-click query builder, are great - totally no-code.

One thing I love about Emfluence is the support - it is truly excellent. The team is very responsive and knowledgable, and have even been able to make tweaks to the back-end configuration for my client's specific needs. You will not catch any of the bigger companies doing that! Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Difficult to schedule your workflows (automated campaigns) - unlike other platforms, there's no capability to say "start on x date at y time." Rather, their continuously running, so you need to control contacts flowing through the workflow by controlling when they flow into a group.

My other dislike is the rigid requirement that all custom attributes are stored only at the contact level, rather than the group level. In other words, any custom data points you want in the system have to be created on the contact record. This may not be a huge thing, but does set emfluence behind a Salesforce Marketing Cloud for example. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Automated marketing campaigns Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

Thank you for sharing your experience with the emfluence Marketing Platform! We're thrilled to hear that you find our platform to be a solid option with great features like dynamic groups and excellent support. We appreciate your feedback on scheduling workflows and storing custom attributes, and we'll definitely take that into consideration for future improvements. If you have any specific suggestions or further feedback, please feel free to reach out to our support team. We're here to help and ensure you have a positive experience with our platform. Thank you for choosing emfluence for your automated marketing campaigns!

Verified User in Banking
AB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

One of the standout features of Emfluence is its intuitive interface, which makes navigating the platform a breeze even for beginners. With its user-friendly design, you'll be up and running in no time, creating stunning campaigns that engage your audience and drive conversions. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

Honestly, I don't have a downside, it seamlessly integrates with other platforms through their webhooks and was easy to implement. All the things we needed in a Marketing platform. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Emfluence seamlessly integrates with a variety of platforms, making it a truly versatile marketing tool. Whether you're looking to connect with your audience through email, social media, or beyond, Emfluence has you covered. With its robust integration capabilities, you can effortlessly sync your data, automate workflows, and streamline your marketing efforts across multiple channels. It helped us by not having the hassle of managing multiple platforms. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

We're delighted to hear that emfluence has helped you streamline your marketing efforts and eliminate the hassle of managing multiple platforms. Our goal is to provide a comprehensive solution that simplifies marketing tasks across various channels.

Betsy L.
BL
Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about emfluence Marketing Platform?

The platform, enhancements, and customer service is beyond what we expected. We were looking for a partner to level up our email marketing efforts and can't imagine not partnering with emfkuence ever again. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I can't think of a single thing I dislike about our partnership with emfluence. I wish we didn't wait so long to make the transition! Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

emfluence helps empower our teams to strategically deliver intentional email marketing initiatives to our members and industry partners. Review collected by and hosted on G2.com.

Adam S.
AS
Pharmacy Operations Manager
Accounting
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about emfluence Marketing Platform?

The customization is a big plus for me. I can design it however I want with multiple tools to use. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

The reporting can be a little confusing when you start. Some of the steps are redundant but I know why it's done. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Allow tracking of messages sent to see who is and who isn't opening, reading, and clicking. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

We're glad to hear that you find our platform customizable and user-friendly! We appreciate your feedback about the reporting and will work on making it more intuitive for new users.

Brooke B.
BB
Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

It's not bloated with all the silly stuff that MAPs do to increase their prices. Tech support is very quick. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I'd like to be able to use the same group multiple times in workflows. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Send out mass emails to our database and ensure compliancy and branding consistency. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

It's great to hear that emfluence Marketing Platform is helping you send out mass emails while ensuring compliance and branding consistency. We're committed to providing solutions that meet your needs. I will pass along your feature request to send to the same group multiple times in workflows.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about emfluence Marketing Platform?

I love the fact that emfluence is so accessible and easy to learn. The different tools that emfluence offers really allows you to customize your emails in any way your imagination leads you to. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I do not have any strong dislikes about emfluence Marketing Platform. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

emfluence helps me schedule emails to send to my travel club members. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

Thank you for sharing your positive experience with emfluence Marketing Platform. We're glad to hear that our tools allow you to customize your emails in creative ways.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

I find the platform intuitive and appreciate the help section/resources. I also like that I can contact support if something is tripping me up. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I wish there were more options with the drag and drop email template features. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

I like that our team can use one tool for email, social media, survey, landing pages, etc. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

We're pleased to hear that emfluence Marketing Platform is helping your team manage multiple marketing tasks in one tool. We strive to provide a comprehensive solution for teams to streamline their marketing efforts.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

All the tools I need in one platfor. Emails, email testing, forms, surveys, and audience management. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I would like more Outlook emulation on phones and tablets, in the email testing area. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Collecting end user preferences; making email sends easier, as well as collating data. Review collected by and hosted on G2.com.

Response from Monica Hoyer of emfluence Marketing Platform

We're glad to hear that you find our platform comprehensive and useful for your email marketing needs!

SL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about emfluence Marketing Platform?

It's easy to use and comprehensive. We can even set up automated workflows to create customer onboarding experiences. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

I really don't have any complaints. It's a great service with a fantastic support team. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Helps us automate our onboarding process and stay on top of our email list maintenance. Review collected by and hosted on G2.com.

Saleem S.
SS
GGT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about emfluence Marketing Platform?

Overall, EMFluence Marketing Platform is a very comprehensive and flexible software that can help businesses streamline their marketing efforts and increase the effectiveness of their campaigns. Review collected by and hosted on G2.com.

What do you dislike about emfluence Marketing Platform?

It's worth noting that these are just a few potential limitations, and the suitability of the platform will depend on the specific needs and requirements of your organization. Review collected by and hosted on G2.com.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

In summary, EMFluence Marketing Platform is a solution that helps businesses to automate, streamline and improve their marketing efforts, and increase efficiency and effectiveness. Review collected by and hosted on G2.com.