eMarketer Reviews & Provider Details

Easy to use, can reach all types of customers, promotes our sales target, can get reviews from customers and is able to resolve the issues of customers in this platform itself. Review collected by and hosted on G2.com.

Sometimes issues on this network; otherwise, all are good. It suits all business needs. It can still be simplified to be used by small scale business people. Review collected by and hosted on G2.com.

As it is opt in, it qualifies the experts and the audience. The content is in-depth and always tackles the key topics relevant to our industry. Review collected by and hosted on G2.com.

Sometimes it can take a while to get the right content, and at times there can be information overload. Review collected by and hosted on G2.com.

The graphs they have, and the sheer amount. I can get reports on anything I want Review collected by and hosted on G2.com.

Sometimes information can be hard to find. Also if my agency wasn't paying for a subscription I don't think I would be able to use it, which would be a downside Review collected by and hosted on G2.com.

One of the biggest benefits eMarketer provides is its coverage of a wide variety of research topics. Because of that, the use of eMarketer is applicable to numerous types of work - whether it's building recommendations or educating yourself on marketplace trends. Review collected by and hosted on G2.com.

On only a few occasions, I have not been able to find research/insights I was looking for. I would love it if they included a survey that allowed users to suggest topics for them to cover. Review collected by and hosted on G2.com.

We tend to use eMarketer for a new business pitch, or when pitching a new strategy to a client. For example, if we are suggesting the use of a new social platform to add to their advertising strategy, eMarketer can provide stats on the platform's use demographic, how it stacks up against other platforms, and projected platform growth. The data provided in eMarketer is pretty irrefutible because of it's quality and impartial data sources. You can easily pull graphs from the site to put within your own presentation materials. Review collected by and hosted on G2.com.

I like how reliable the data is. If you put an eMarketer graph or data call-out in your presentation, and reference that it's from eMarketer, very few clients would question the information. They have a reputation in the industry for having reliable and unbiased data. They are also on top of creating new material and new research. I signed up for email alerts on some of my most relevant topics, so I see all the new articles and graphs they publish for my selected topic. Review collected by and hosted on G2.com.

Provided info that helped in discussions for projects. Review collected by and hosted on G2.com.

I liked then information provided in the charts and infograms. Review collected by and hosted on G2.com.

Organized data about specific industries is made available which makes our job simple as it comes with a credible name of EMarketer Review collected by and hosted on G2.com.

International references for media spend, along with so many other studies that help in keeping ourselves updated with the world. Review collected by and hosted on G2.com.

Emarketer is useful in any marketing plan that requires industry or worldwide data or standards/trends to help make a point. In writing strategic plans, it sets a standard. In giving presentations, its charts are useful for visuals. In wanting to stay current and knowledgeable, its articles explain what is happening across the globe. Review collected by and hosted on G2.com.

Emarketer is like a university online library for marketing. You can search the contents and get results related to current marketing ideas that may help you sell your initiatives at work. It is definitely a resource for a marketing professional who wants to stay current. Review collected by and hosted on G2.com.

eMarketer has helped with my advertising media recommendations. Specifically industry media trends and consumer media consumption trends across channels. Media and social media usage reports have helped us better understand the dynamic and fast-changing video landscape! Review collected by and hosted on G2.com.

What I like most is the variety of data cuts and ability to manipulate data in charts/download different formats. This really helps in Review collected by and hosted on G2.com.

eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.

I had to complete a strategy and on a market research company that couod provide the data I would need before planning a digital marketing campaign. Review collected by and hosted on G2.com.

The fact that I could see the trends on the digital and media platforms and use that on reporting data. Review collected by and hosted on G2.com.