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DV Pinnacle Reviews & Product Details

Krystle J.
KJ
Asistant Media Strategist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about DV Pinnacle?

I like how simple it is to Set up campaigns in pinnacle. It’s very ordinal, so as you’re navigating through the platform it tells you exactly what’s the next step of setting up your blueprints. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

Sometimes the page crashes when you’re loading large geo lists. It seems like it has to do with the page not being able to support so many. There’s workarounds like saving the page ever so often instead of bulk pasting all of your zip codes . The platform should really look into having a upload function and doing away with pasting. Review collected by and hosted on G2.com.

Recommendations to others considering DV Pinnacle:

DV pinnacle is a sure way to ensure your campaign’s Blocking and monitoring parameters are set up the way that they’re supposed to be because you’re the one who’s flipping all the levers/who’s importing all of the lists so you know exactly what’s going on in your campaign. Granted, the account managers do go in and make sure what you’ve implemented is up to standard. Also, anyone who’s an advertiser or marketer should always look into brands safety and as someone who works with multiple clients, DV’s Self service platform is the best route to go for this. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

Learning to use pinnacle solves a lot of middleman issues. It being self service makes the turn around so much faster, something that would that would take hours to get back to you from a partner literally only takes 15 to 20 minutes on your end. It’s beneficial when you need like a quick pull and everything is on the platform so you don’t have to go to a rep to get the answers that you need Review collected by and hosted on G2.com.

DV Pinnacle Overview

What is DV Pinnacle?

DV is a leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.

DV Pinnacle Details
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Product Description

DV is a leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.


Seller Details
Year Founded
2008
HQ Location
New York, US
Twitter
@doubleverify
6,165 Twitter followers
LinkedIn® Page
www.linkedin.com
1,213 employees on LinkedIn®
Ownership
NYSE: DV

Recent DV Pinnacle Reviews

Darshan S.
DS
Darshan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best tool for wrapping Ad tags"
This tool has made our tag wrapping much easier than before. It provides very reliable data and measurement. Reports downloading is also a very eas...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Best Partner to Wrap Tags!"
I appreciate that DV wrapped tags are easy to QA and Traffic into our Platform. The other feature I appreciate is the ability to pull reports from ...
Krystle J.
KJ
Krystle J.Enterprise (> 1000 emp.)
3.0 out of 5
"Easy to use Platform"
I like how simple it is to Set up campaigns in pinnacle. It’s very ordinal, so as you’re navigating through the platform it tells you exactly what’...
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DV Pinnacle Media

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12 out of 13 Total Reviews for DV Pinnacle

3.7 out of 5
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G2 reviews are authentic and verified.
Darshan S.
DS
Associate - Ad Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

This tool has made our tag wrapping much easier than before. It provides very reliable data and measurement. Reports downloading is also a very easy process. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

The user interface is something that needs to work upon. Sometimes, it lags while moving from one stage to the next. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

We mostly use it for wrapping ad tags from DCM, Sizmek and creating DV blocking or monitoring tags as per needs. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about DV Pinnacle?

I appreciate that DV wrapped tags are easy to QA and Traffic into our Platform. The other feature I appreciate is the ability to pull reports from DV's user side. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

There were some challenging moments when communicating with DV reps. Still, overall, the DV platform is relatively easy to use, especially when pulling reports to see how the ads are performing. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

Through DV, we're able to see which sites and devices are producing the most amount of Fraud/SIVT incidents in order to reduce the overall Fraud %. This will help to increase viewability for all the ads we deliver. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

I like that Double Verify is trusted and it's one third party standard across all publishers. Pinnacle is usually pretty easy to use. They've been making many updates to it recently to make it more thorough. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

Sometimes it seems to be less intuitive than it should be. I'm not sure why everything has to be separated out, like it's not possible to include YouTube in your main publisher data. I'd like to have one report that I could use for everything. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

We use it to monitor brand safety, fraud, and viewability for our ad campaigns. Viewability and fraud are really important to our clients so we need to make sure we can stand behind our media. We also use Viewability as a metric for some clients who don't have a lot of conversions to measure because we feel if something isn't seen, it's not going to lead to success. It's fairly easy to use and we feel they are a trust-worthy brand in the industry. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

DoubleVerify is one of the most prolific names in the advertising, with their Pinnacle platform used at almost all major advertising agencies and publishing houses alike. DoubleVerify is making massive pushes and changes in an attempt to keep up with competitors and startups encroaching into this space. Currently, DV is top notch in their brand safety metrics. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

Unfortunately, DoubleVerify is simply not keeping up. With major competitors such as IAS and Moat providing much, much better reporting features, DV is being slowly phased out. In order to survive, they will need to continue to work on their reporting platform. Review collected by and hosted on G2.com.

Recommendations to others considering DV Pinnacle:

I would recommend looking into Moat or IAS before making the jump Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

DoubleVerify is utilized at our company to look in fraud, brand safety, and viewability level metrics. We've been able to work with the DV team to stem any non-brand safe items from the onset. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

I like how easy it is to update your blacklist and blue prints and apply across campaigns. I like all the reports/pre made reports that it offers Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

Although lots of available reports exists, the UI is overwhelming. It would be better if one can just customize their own report using drop down selectors rather than having over 50 pre made versions. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

It helps narrow down what categories fraud was detected/blocked Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about DV Pinnacle?

The data that the dashboard provides is very accurate and helpful. It's relatively user friendly. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

The interface takes forever to load, so pulling any data can take a while. Review collected by and hosted on G2.com.

Recommendations to others considering DV Pinnacle:

It is a useful product, the interface would benefit from a revamp, though. Not very pretty. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

We use DV Pinnacle to measure brand safety for our advertising campaigns. We optimize away from poor performing sites. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

Best in class measurement for In-App and other more difficult channels to measure and block Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

Dashboard is difficult to navigate, and often very slow Review collected by and hosted on G2.com.

Recommendations to others considering DV Pinnacle:

Consider all options and what is best for YOUR Brand Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

Ad blocking, monitoring, and verification. We have kept our brand "safe" with DV. Review collected by and hosted on G2.com.

Adrian F.
AF
Regional Director of Ad Operations, Europe
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers. The graphical representations (dials and graphs) are organized in an intuitive way that is a breath of fresh air after navigating some of their competitors' dashboards; while being easy to understand it still delves down into the data and offers all the metrics one might needs to thoroughly analyze campaign performance. Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

I wish more agencies or advertisers who we worked with would use DoubleVerify as their vendor of record. Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

Viewability, brand safety, and ad fraud tracking and analysis to work with our partners to proactively troubleshoot any issues and help ensure top performance for ad campaigns. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

DoubleVerify's Pinnacle is a step above in terms of reporting functionality and ability to monitor advertising campaign spend across the web. It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values. It is an indispensable tool! Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

DoubleVerify is working really hard on their new reporting tool and looks promising! Review collected by and hosted on G2.com.

Recommendations to others considering DV Pinnacle:

Highly recommended, DoubleVerify works very well on agency side advertising Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

We use DoubleVerify to ensure that our campaigns are adhering to our campaign parameters and viewability metrics. We have become dependent on DoubleVerify for their versatile suite of products to help us achieve this goal. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DV Pinnacle?

-Like having a self-serve platform

-Generating tags right in the platform is smooth Review collected by and hosted on G2.com.

What do you dislike about DV Pinnacle?

-UI is clunky, buggy and not super intuitive

-Having to set up different profiles in a separate section can be confusing

-Not much customization Review collected by and hosted on G2.com.

What problems is DV Pinnacle solving and how is that benefiting you?

We were looking to improve the brand safety of our digital advertising. Review collected by and hosted on G2.com.