Disruptive Advertising Reviews & Provider Details - Page 5

1️⃣ Poor ad platform competency

I believe the team I was assigned was probably pretty low experience, spread too thin, or both. I've run my own Facebook ads for over a year now, on an account averaging 3.6 ROAS making a bit over a mil in revenue.

The first month, my FB account was touched 4 times. Roughly once a week, 6 times on month two.

Very few, experiments. Some very basic headscratchers... testing performance between 1%, 5%, 10% lookalike audiences, for instance.

As a practice, they were stuck in the stone age using Adset level campaign budgets. Had never heard of Reach & Frequency campaigns.

Frustratingly, there was little to no attempt to understand, learn from, or use the audiences and creatives I had spent hundreds of thousands to prove. Even after prodding.

Google Ads was equally paltry in experiments. Only the most obvious of search terms and keywords were ever looked at.

Disruptive managed to average 1.67 ROAS on FB with their campaigns, dropping to 1.47 ROAS in the final week I allowed them to access my account.

Google, the average was 1.39 ROAS, trending toward 1.5 in the final weeks.

The first round of motion ads... low in execution. Visual inconsistencies. Spelling errors, worst of all, unappealing.

The second round of motion ads, some looked pretty decent! But were never added to campaign.

2️⃣ the Weekly reports

Each week, I'd hop on a call with the account manager. There was typically good news to be had.

25% increase in conversion rate on this ad set. Exciting momentum to be scaled. Increase in revenue by 24% in a week.

I'd give some tips about how best to reach our customers.

Promises of new ad creatives, to use my existing creatives.

Sounds great, but it's not. This is my least favorite thing about this experience.

but.... 😡 The reports were misleading.

- I had to prod them to include their agency fees into the advertising budget reports. They were content to tell me my budget was fine while ignore their own rates.

- Weekly Reporting of Ad account ALWAYS includes our own legacy campaigns, which were still performing nicely.

- That 24% increase in revenue? Was a result of scaling of < 2 ROAS ad sets up to drive more revenue.

- Those promises? Never materialized. New creatives I paid for were never run. Nods to use my existing winning creatives not followed.

Each week, despite the positive news, my bank account was dwindling. Fast.

3️⃣ Negligent account management 💩

Eventually, when my business could take no more I started poking into the account.

As I mentioned before, here's where I discovered that increased revenue was due to scaling of unprofitable ad sets. Each dollar of revenue was causing me 15-20% loss 😭

Leaving failing ad experiments running.

Sunsetting my high performing ads.

4️⃣ On my team?

Who can say for sure, but my understanding is this.

Disruptive truly believes given enough time they could have turned things around. But at what cost?

They were willing to obfuscate the truth from their client to look good.

They were choosing to not use my creatives and existing campaigns in an effort to find their own winners to justify their continued existence.

👍 They were kind enough to "release" me from a 6 month commitment. I believe given the chance they would have milked this for the full 6 months at my expense.

Oh yeah, they are more than happy to then collect an additional month's management fees. Even though they are no longer working with my account.

Zero skin in the game. Smart.

💃 The story book ending is that a single day after banning DA from the account, shutting down their adsets and spinning up a creatives myself, I'm riding 4+ ROAS and scaling up. Review collected by and hosted on G2.com.

I wanted to free myself up from managing my own ads, to focus on our tech platform and operations.

Ended up back at square one, managing my own ads. Review collected by and hosted on G2.com.

They are superb but I don't like the landing pages they make for the ads, I used my own and they are working fine Review collected by and hosted on G2.com.

Go for it Review collected by and hosted on G2.com.

Marketing for getting new patients Review collected by and hosted on G2.com.

Nothing to dislike about Disruptive Advertising. Review collected by and hosted on G2.com.

We need the deep expertise they have when it comes to sophisticated PPC marketing. Review collected by and hosted on G2.com.

At this moment, there is nothing that we disliked about the 3 month engagement. Review collected by and hosted on G2.com.

Highly recommend that you consider Disruptive Advertising for your Paid Advertising. Review collected by and hosted on G2.com.

We had a traffic problem and hired Disruptive Advertising to generate more traffic and leads via social media. Review collected by and hosted on G2.com.

Within 3 weeks of working with this agency our revenue was down 20%, all of our KPIs like Add to Cart, Puchases, Time on site were dropping off the map as far as 50% or more. They were advertising international with no segmenting on Facebook and driving tons of traffic from India that was wasting our spend and hurting our business. We are an American brand and gave them all our demographic info and specifically told them to target in the USA only. They then recycled ads from 3 years ago that were offering free products and promotions we were not currently using. The manager had not even read the ads he was running. They never checked our revenue in Shopify. On top of all of this - when we signed on they said our Google Channel had room for expanding as it was performing very well. After the 3 weeks - they had taken our average cost per conversion from $7 to $90!!! The worst performance we had ever seen in 5 years of running google ads. When we brought this up to their management and requested a new team to handle our account - they told us they did not have any teams available, that they were at capacity. They strung us along to bill us for another month and told us they would find us another team. They never did. After having the worst sales we've ever had in the past year (including covid) we fired them. They refused to give us a refund and made the process even harder by insisting we get on calls. We wanted to move forward quickly with new management and focus on fixing the damage they had caused. They showed little interest in doing the right thing and eventually stopped responding to our emails. The team at Disruptive is only interested in more clients and income - not results. They will not take care of your account or business or do the right thing when they mess up. Review collected by and hosted on G2.com.

Would recommend you do not work with them. They showed a completely lack of competence and diligence in handling our account and admitted that they were over capacity when we asked for a new team. They are growing past their ability to provide performance. Review collected by and hosted on G2.com.

We came to them to free up our time and have a team that manages the overall return of our paid advertising efforts to help us scale. We saw exactly the opposite of benefits. They nuked our accounts, hurt our revenue, damaged our brand by advertising false offers and left us a mess to deal with after. Review collected by and hosted on G2.com.

There's nothing to dislike--both Kevin and Jamison are incredible and we feel lucky to work with them. Review collected by and hosted on G2.com.

Do it! Review collected by and hosted on G2.com.

Benefits: On the PPC side, Kevin has been able to take increasing spend and keep cost per lead low while driving up clicks and conversions in the markets we want. He comes to us with ideas for content and landing pages and new markets and audiences--he really understands our business and our prospective customers. On the CRO slide, Jamison has helped us reach a place in our web content and service descriptions that we've been striving to reach for years. His input is so valuable. Review collected by and hosted on G2.com.

We really don't have any complaints, they do a great job. We hope to have a long term relationship with Disruptive and really enjoy working with them. Review collected by and hosted on G2.com.

I would encourage anyone who seeks their services to bring lots of great ideas with you because your opinions are highly valued. Review collected by and hosted on G2.com.

Having trustworthy management of these campaigns allows me to collaborate with them knowing that someone has their eyes on spend at all time. We have been able to reach the full potential of the Google Ad Grant with their help to do what very few campaigns have, which is to exhaust the full spend of the $10K grant. Review collected by and hosted on G2.com.

Nothing comes to mind. They always ask for feedback to make sure you're happy. If a time comes when we aren't satisfied, I know they will do everything they can to make it right. Review collected by and hosted on G2.com.

Choose Disruptive. You will be really impressed by the quality of their work and results they produce. The onboarding process was very straightforward and they spend the time getting to understand you business and it's unique needs. It's not the one size fits all approach many take to PPC. Review collected by and hosted on G2.com.

Google Ads, Bing Ads, LinkedIn Ads, and email automation. We were not using LinkedIn before and with Disruptive's help were able to identify a new audience and area of opportunity. We're now adding email automation to help us improve our lead nurturing and customer journeys for the leads they are helping us generate. Review collected by and hosted on G2.com.

There could be times when their additional services that are included (i.e. landing page creation) are a bit more advanced on first draft. It would be great also if there were more clearly stated inclusions in the agreements (i.e. we will create one landing page per quarter). This has gotten better after some discussion, but it may be something worth putting into an agreement so that all sides remain accountable to what is required. Disruptive has done a great job of making sure that tasks are done correctly, so I give credit there for sure. Review collected by and hosted on G2.com.

It is important to understand the fees of all PPC providers before signing up. Many of them are not clear. Disruptive is very clear in their fee structure and you may find yourself spending less and getting more from them than other providers. Also consider longevity of the team. Are people coming and going from a company? With Disruptive, they seem to have a lot of mid-long term team members, which makes it easier to maintain a long term relationship with them. Review collected by and hosted on G2.com.

We are finding leads that we would otherwise not be able to gather through a competitive organic content process. Where we are not able to rank in the top 50 or top 100, Disruptive has been able to create campaigns that are engaging, click-worthy, and converting for us so that we are able to realize strong value from their services. Review collected by and hosted on G2.com.

I wish they had more control over the effects of the global pandemic and our ability to sell trainings in this environment. However, they have shifted course with us with no complaint and helped us keep our heads above water. Review collected by and hosted on G2.com.

If you can stay organized and get assets and information to Disruptive in a timely manner, they will go above and beyond to do their best for your company to achieve success. Review collected by and hosted on G2.com.

Reaching new audiences and clearly portraying the value of our products to them. We have realized the benefit of working with Disruptive to cultivate our funnel and their ability to stay on top of new Google offerings. Review collected by and hosted on G2.com.