Directive Institute Pros and Cons

The tutors were indeed well-acquanted with PPC and their enthusiasm made the learning process interesting. As a first time student into the field the course alone gave me a good direction on how to erect some fruitful campaigns. Review collected by and hosted on G2.com.

This is because I perceived it provided few strategies involving intricate data analysis methods. It is important to learn how to decipher a campaign level and/or more granular PPC data for the purpose of fine tuning and achieving greater ROI. Review collected by and hosted on G2.com.

They were flexible with working with us, doing standing calls with the marketing team on a monthly basis to drive the projects and goals forward. The standing calls get everything on track Review collected by and hosted on G2.com.

Return on investment is one of the most difficult things to track in marketing. This is no different with using this agency for our needs where the value add feels like it is there but ROI is never guaranteed. Review collected by and hosted on G2.com.

I've been running a blogging business for over 5 years now and have taken courses by bloggers on ways to grow and monetize my website. However, all of them were limiting in some way so I needed something more professional, specifically regarding marketing (with the ultimate goal of boosting sales and increasing my revenue).

This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I've been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority.

I highly recommend it to other bloggers and website owners. Review collected by and hosted on G2.com.

Currently, I don't have anything I dislike. Review collected by and hosted on G2.com.

I enrolled in the complete course with PPC, SEO, CRO, and analytics training. I loved how comprehensive it was. Though I've been working with PPC for a while, it provided a lot of helpful insider tips and tricks for greater success.

Being newer to SEO, I appreciated that Jesse (the instructor) took it step by step, sharing the techniques, tools, and strategy that he and his team uses when creating a campaign. Review collected by and hosted on G2.com.

I have no critiques. At times it felt slow, but I understand that it is important to teach at an understandable pace for all levels. Review collected by and hosted on G2.com.

I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn't, but shows you exactly how to document your findings and turn them into actionable PPC ads. To boot, they practice what they preach. I use Directive as an agency for my PPC services and took this course to better understand their methodology. They apply exactly what they preach here to our PPC management, which has been very interesting to watch. Review collected by and hosted on G2.com.

While the individual videos are pretty meaty, some are super long in length. I feel like those could have been split up into smaller, more consumable videos, especially in the areas where they show exactly how to use a landing page tool or how to set up the foundation of a Google Ads campaign. Review collected by and hosted on G2.com.