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Cyance Reviews & Product Details

Cyance Overview

What is Cyance?

Expandi Cyance is a leading B2B intent data solution designed to help businesses identify and engage with their best-fit customers throughout their buying journey. By leveraging a comprehensive array of online sources, Cyance enables organizations to pinpoint potential clients who are actively researching the specific problems that their products or services can solve. This targeted approach allows sales and marketing teams to connect with the right individuals at the right moment, ultimately driving revenue growth. The primary audience for Expandi Cyance includes sales and marketing professionals within companies of all sizes across various industries who are looking to enhance their lead generation and customer engagement strategies. With the increasing complexity of buyer behavior and the vast amount of information available online, businesses require sophisticated tools to navigate this landscape effectively. Expandi Cyance caters to these needs by providing actionable insights that help teams understand their prospects' intent and readiness to purchase. Expandi Cyance's intent data capabilities offer several specific use cases. For instance, organizations can utilize the platform to identify companies that are showing interest in their solutions, allowing them to prioritize outreach efforts. Additionally, Expandi Cyance helps businesses track the buying stage of potential customers, ensuring that marketing messages are tailored to resonate with their current needs and concerns. This level of granularity in understanding customer behavior is essential for building effective engagement strategies. Key features of Expandi Cyance include its extensive multi-language data collection from diverse online sources, advanced analytics for interpreting intent signals, and user-friendly dashboards that present insights in an easily digestible format. By harnessing these features, businesses can gain a competitive edge by aligning their sales and marketing efforts with real-time customer intent. This not only enhances the efficiency of outreach campaigns but also improves conversion rates by ensuring that communications are relevant and timely. Overall, Expandi Cyance stands out in the intent data category by offering a robust solution that combines depth of data, and multi-language intent, with actionable insights. Its strength on the European market allows it to cater to the unique needs and behaviors of businesses operating in this region, making it an invaluable tool for organizations aiming to accelerate their growth through informed decision-making and strategic engagement.

Cyance Details
Discussions
Cyance Community
Languages Supported
Danish, German, English, Finnish, French, Italian, Dutch, Norwegian, Spanish, Swedish
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Product Description

Cyance helps businesses transform the results from marketing and sales by predicting when your customers are ready to buy using machine learning technology.

How do you position yourself against your competitors?

Cyance is the leading B2B intent data provider for growth in Europe – our insights fuel unbelievably successful demand generation campaigns by leading businesses and agencies of all sizes. But what makes us unique?

Unbeatable Coverage: Cyance is the leading provider of intent data outside of the US, with 55,000 sources (over 30,000 from Europe) tracking 24 billion B2B data events across Europe and APAC. Our ‘Relevance Score’ ensures alignment with appropriate publishers.

Custom Intent Keywords & Multilingual Intent ensure you track activity relevant to your business.

FIT score: Quickly determine which accounts are a good fit & in-market, based on a composite score that includes Firmographic data & technology matches, Intent Data & Previous Engagement.

Trending Topics: Uncover what your best-fit accounts are interested in & for how long to gain a better understanding of their priorities and pain points.

Cyance is 100% GDPR compliant & privacy friendly.


Seller Details
Seller
Cyance
Year Founded
2007
HQ Location
Witney
Twitter
@cyance
873 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®

FE
Overview Provided by:

Recent Cyance Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Perfect Tool for Intent Data (Keywords) - Company Info"
The pattern of segregating the keyword intent as per different topics/niches is very impressive. And also very helpful to pull the data on behalf o...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great collaboration and good to see the platform growing"
Customer support is great. The platform itself helps to identify new accounts we wouldn't have previously known about.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Harnessing the unknown"
Helps you waste less time and less marketing spend, if done right.
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Cyance Media

Cyance Demo - Nexus Overview
See Intent Data trends across your chosen sectors and bespoke keywords.
Cyance Demo - Nexus Account view
Drill down to see intent activity by account across your bespoke keywords and topics over time.
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20 Cyance Reviews

4.5 out of 5
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20 Cyance Reviews
4.5 out of 5
20 Cyance Reviews
4.5 out of 5
G2 reviews are authentic and verified.
Verified User in Insurance
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cyance?

The pattern of segregating the keyword intent as per different topics/niches is very impressive. And also very helpful to pull the data on behalf of any particular account/company details. Options are available to export audience details for programmatic advertisement as per our requirement. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

We can't check real-time data, and we always have to be patient for a one-week minimum to get the latest intent details. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

It's beneficial for our team to understand audience behavior. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Cyance?

Customer support is great. The platform itself helps to identify new accounts we wouldn't have previously known about. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

I'd like to see more capabilities in the middle-east as we have a lot of opportunity here that we'd like to track Review collected by and hosted on G2.com.

Recommendations to others considering Cyance:

Start as you mean to go on and make sure the upload and setup phase is approached properly Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

Account identification. Understanding on purchase cycles and when accounts are interested in purchasing Review collected by and hosted on G2.com.

Chloe H.
CH
Demand Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cyance?

The interface is really nice and it provides a nice user experience Review collected by and hosted on G2.com.

What do you dislike about Cyance?

All it does it give you the data about what people from companies are searching for. It doesnt give you any indication of persona, or level of the searcher which makes it an issue, it's a lot of money for themes and company names. 18500 is a lot of money for just some vague data and their account management was pretty vague e.g. when we asked for average CPMQL they couldnt give us that. Review collected by and hosted on G2.com.

Recommendations to others considering Cyance:

Improve customer service and be more flexible with the contracts. The reason why we left was because they couldn't provide evidence that the software has worked Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

For us we inherited the system, it was supposed to give us intel about what our ICP was researching - but it didnt give us any intel that tools such as lead forensics doesnt give us. Review collected by and hosted on G2.com.

Fes A.
FA
Head of Inbound Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Cyance?

The quality of Nexus intent data is best-in-class when it comes to 3rd party intent data on accounts and companies.

The platform provides granular insights on your markets and solution areas, with multilingual options, and the ability to switch out keywords and topics easily if required.

You can also use filters to quickly refine your search for company data in what is often quite a broad data set. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

There are some areas of improvement, such as identifying the new companies, but the team have made some recent fixes and new features are being added all the time, which is always great to see! Review collected by and hosted on G2.com.

Recommendations to others considering Cyance:

You should use Nexus aligned to your ABM and Demand Gen programme objectives - working with an experienced partner can also drive down time to ROI. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

We have been looking for 3rd party data on companies so we can prioritise accounts within our sales and marketing programmes. Nexus provides us with the data to help validate our account selection for account-based marketing & sales.

It also helps us define our priority markets and understand buyer behaviour at the next level!

Great for GTM research, planning and segmentation. Review collected by and hosted on G2.com.

Verified User in Outsourcing/Offshoring
UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cyance?

Helps you waste less time and less marketing spend, if done right. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

It's almost like installing enterprise software. It takes an enormous amount of setup and patience and with constant tinkering, which is a skill set few have learnt yet with it being so new. Review collected by and hosted on G2.com.

Recommendations to others considering Cyance:

Be extremely targeted with your keywords, especially if we blend it into sales outreach. We went a little vague with a few and when using that in direct outreach, it wasn't hitting the nail on the head. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

Where to prospect and who to market to. We were very wide in our search, but this has now narrowed it down to movers and shakers. Less spend, more intent, and less time spent on opps that won't lead anywhere. Review collected by and hosted on G2.com.

ashley E.
AE
Co-founder
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cyance?

The ability to create your own keyword sets and themes allows you to gauge true 'intent'.

The ability to create keyword sets in local language is massively useful, especially in EMEA.

The always-on dashboard is very easy to use and stays open throughout the day. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

Not yet a full CDP

Doesn't yet connect to my 1st party intent platform Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

Everything from account selection through informing messaging framework/value prop, content strategy, channel selection, social selling, etc. We squeeze a lot of value out of the platform.

The clickstream platform is so much more comprehensive and wider-reaching than those of their competitors. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cyance?

Customer service was always really helpful and continued to try and understand our business to help make the most out of the system Review collected by and hosted on G2.com.

What do you dislike about Cyance?

Ultimately, Nexus didnt align with the direction our sales and marketing strategy. While there were some areas which could help (LinkedIn advertising) cost vs use was not viable. If you are a business who needs to narrow and prioritise from a large section of potential leads this is really helpful. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

It was helpful to go understand keywords and which were of value and which were not. This helped influence some of our SEO within other projects, even though it wasn't directly linked to the system. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cyance?

I get a lot of benefit from Cyance in tracking target accounts and current clients but also identifying businesses that were not on my radar and might have a buying intent for my product/service. I enjoy seeing results from tracked account and new organisation trending around competitor keywords. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

I think the information export doesn't quite match the level of insight that is visible on the platform and the export now also contains suggestions of good-fit job titles which are not necessarily relevant and clog the files with additional rows.

If the keyword is quite specific, sometimes no activity is picked up even though there is definitely activity going on from content that I consume and I am certain other people consume too. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

For B2B businesses selling to enterprise ICP and having a complex solution, the insight that Cyance is able to generate can be incredibly helpful. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cyance?

The Cyance team, are extremely proactive that we deal with and great at supporting with issues, queries and training Review collected by and hosted on G2.com.

What do you dislike about Cyance?

Sometimes there are gaps in the data, that take quite a while to get to the bottom of that don't appear in previous reports Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

Bridging the messaging strategy gap. We have found it really useful to run intent 3-4 months before running any media so that we can track the market position and build our messaging on that, it has helped to realign many campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cyance?

The transparency and flexibility of the keyword list-build process. Topic-based intent products don't provide the detail often needed to understand what an organisation is really looking at, or their overall maturity. Review collected by and hosted on G2.com.

What do you dislike about Cyance?

I'd like to export graphics - this could be improved. Review collected by and hosted on G2.com.

Recommendations to others considering Cyance:

Expertise in Excel, pivot table, etc., will help users gain the most value from Cyance. Review collected by and hosted on G2.com.

What problems is Cyance solving and how is that benefiting you?

- Understanding the maturity of certain organisations allows sales teams to develop specific ice-breakers, not going in blindly to a conversation

- Account prioritisation

- Content adaptation based on market trends revealed by the data Review collected by and hosted on G2.com.