Customers.ai Pros and Cons

Customers.ai is hands down the best visitor identification tool I’ve used. It’s been huge for growing my email list (I think we’ve added something like 10,000 emails in the last six months alone) and the data is way more accurate than what I’ve seen with other tools.

I also love how it integrates with tools like HighLevel and Shopify. It's nice to be able to capture the leads and then automatically sync them. I remember one of the tools I used to use, you had to manually export the list in a csv, then upload it, and you lost a lot of time.

I also like that even though Customers.ai markets itself as being for big ecommerce businesses, it’s worked perfectly for my smaller business too. At the end of the day, if your goal is to capture leads and grow your email list, this tool does exactly that without making things overly complicated. Review collected by and hosted on G2.com.

I’d love to see a plan that’s tailored for medium-sized businesses. The current options feel more geared toward either small startups or larger enterprises. Review collected by and hosted on G2.com.

Customers.ai is an amazing platform for digital marketers. The visitor identification and behavioral targeting features help pinpoint exactly who’s interacting with your site and what they’re interested in. We talk a ton about personalization in marketing but most of us aren't actually doing it cause it's so hard. Not with this. I love that the advanced segmentation options here make it easy to create tailored campaigns. I also love that it's easy to connect to Klaviyo and Facebook...saves a ton of time around audience building.

I would add that one of the best features is the customer intelligence data. We now get detailed insights into demographics and behavior that help shape better campaigns. Everything is intuitive and easy to use. Review collected by and hosted on G2.com.

I wish there was a way to integrate it directly with Google Looker Studio for building custom reports. It would make tracking and analyzing campaign performance even easier. Review collected by and hosted on G2.com.

Agency life is a very “what have you done for me lately” environment where clients expect immediate ROI, a steady flow of qualified leads, and proof that their investment is paying off. Unfortunately, a lot of the changes Google has made over the past few years have mucked up attribution.

That’s why I like Customers.ai so much. The visitor ID and email capture features make it easy to see who we are driving to site and who is converting. We can track user behavior, match it back to specific campaigns, and provide clients with actual proof of results.

I would add that the ability to combine lead intelligence with advanced audience segmentation has also been huge, especially when managing tech and software accounts where they have very specific audiences. Plus, the accuracy of the data accuracy is outstanding. Review collected by and hosted on G2.com.

It would be great to add a white label option, if possible. Review collected by and hosted on G2.com.

I was excited to try this tool as I’ve seen a few other people on X talking about it and I’ve known of Larry Kim for a long time. The results have been really impressive and I now have 11 different clients using the platform.

In terms of what I like best, the visitor identification piece is incredibly helpful for targeting people who are actually interested in purchasing something from our clients' websites. For example, we’ve been able to improve email marketing revenue for one client by 35% thanks to the lead intelligence and retargeting capabilities. One client even said to us, “It feels like we’re finally reaching the people we’ve been trying to connect with for ages.” What more can you ask for?

I also like and appreciate how flexible and easy to use the platform is. The email capture and ads features have both integrated pretty easily into clients' tech stacks -- that's a big deal when trying to get people to use a new tool, especially since we work with different types of clients. Some are on Shopify, some use Mailchimp, some use HighLevel. It can be a bear but Customers.ai has made it easy.

I would also say the support has also been awesome. Honestly, one of the best customer service teams I have ever worked with. They are so knowledgeable and willing to jump in and help. We haven't had to waste any time setting up or troubleshooting. Shout out Hailey and Shawn! Review collected by and hosted on G2.com.

I do not have a single complaint about Customers.ai. We love the results we are seeing, we love our account rep, and we love the tool. Keep it up! Review collected by and hosted on G2.com.

I'm really impressed with how Customers.ai gives me an actual view of the entire customer journey (not like GA or other tools I've tried). It shows every page a visitor checks out, which emails they open, and even tracks when they make a purchase. I have never seen that with other tools. This level of detail has been great for our email retargeting campaigns.

I don't usually write reviews but after trying several performance marketing tools over the years, I have to say this one stands out. It’s super simple to set up, easy to use, and they keep releasing new features! They even adjusted the pricing recently, which is a big plus. In terms of ROI, it's working really well for us. In the first three months, we saw an extra $20K in revenue -- pretty sweet.

I'd say what I love most is that it gives me real data that is accurate. I can see exactly what our audience is doing, which campaigns are working, and where I need to adjust. This tool has become a key part of our marketing strategy and I'm happy with the results it's been delivering. Review collected by and hosted on G2.com.

I sometimes struggle to keep up with all the new changes as updates roll out so fast it. But hey, they're always improving! Review collected by and hosted on G2.com.

I’ve been using Customers.ai for a while now and I’m really impressed with how powerful it is, especially for Salesforce customers.

The tool collects website visitor data and sends fully enriched contact info directly into our CRM. Although identifying anonymous visitors is nothing new, I haven’t seen it done like this before.

Customers.ai gives real customer data like who’s on our site and details about who they are (you can even see things like income or address or if they opened an email). The email capture feature picks up email addresses and then feeds that data into Salesforce without any extra effort.

I also like the integration capabilities and options offered. Whether you work with Salesforce or an ESP, everything is really easy to use and set up to work right out of the box (no dev work required which is a big bonus for a lot of companies).

They seem to use AI or some software to enrich the data so when the data reaches our CRM, it’s complete and ready for use.

What I like best is Customers.ai bills itself as a visitor tracking tech but it’s actually a lot more comprehensive (and cheaper than the big identity resolution tools out there). It’s become a key part of our tech stack and I’m really pleased with it. Review collected by and hosted on G2.com.

I haven't seen any issues so far. It works exactly as it should and I'm just curious to see what new features come next. Review collected by and hosted on G2.com.

I’ve been a Customers.ai customer and end user for nearly five years, and they’ve consistently been at the forefront of digital marketing innovation, empowering SMBs to stay competitive in an ever-evolving landscape.

Our tech stack is deeply integrated with Customers.ai, and we’ve seen a significant boost in ROI across our core marketing channels, including Meta Ads, Google Ads, email marketing, and SEO.

What truly sets Customers.ai apart from the dozens of other SaaS tools I’ve used over the years is their Customer Success team. Their seasoned digital marketing executives go beyond typical support—they actively engage in everything from strategizing on Meta and Google Ads to executing advanced implementations on platforms like Klaviyo and Tag Manager.

This exceptional service level is a rare find and an invaluable asset for small businesses. Our CS manager, Shawn MaCarthy, has been instrumental in driving our success, consistently going above and beyond to ensure we get the most out of the platform. Review collected by and hosted on G2.com.

With Customers.ai’s rapid pace of innovation comes a constantly evolving UI/UX, which can sometimes be challenging to navigate. However, the availability of their Customer Success team helps mitigate this issue significantly.

That said, the platform’s fast evolution has made it prone to occasional bugs. Additionally, some legacy features that we still find valuable, like their chatbot, appear to have been deprioritized by the engineering team and are slowly deteriorating. While these issues primarily affect older features and are unlikely to impact new customers, it’s worth noting for long-term users who rely on these tools. Review collected by and hosted on G2.com.

We have implemented Customers.ai across several of our clients websites and it's always fascinating to see how the X-Ray pixel is able to identify visitors. We have seen really helpful insights on B2B projects and have used that data to inform both our Facebook advertising and our follow-up sequencing. Installing the X-Ray pixel was very easy and we love that they work well with Google Tag Manager which ahas been our go to integration tool for tracking elements. Review collected by and hosted on G2.com.

No real complaints so far. Would love to see the set of features continue to grow but so far the tool has been great. Review collected by and hosted on G2.com.

Customers.ai makes lead capture so easy. You don’t need people to fill out forms and you don’t need people to sign up. We receive solid, quality leads. It is also very easy to integrate leads into our CRM. Review collected by and hosted on G2.com.

Customers.ai can be a little overwhelming figuring out where to start - there are a number of ways to use the tool and to utilitze the built in features.Thankfully our rep helped us get it all set up and has helped us evolve it. Our rep always reaches out to see how we are doing, to introduce new features and to help us grow our lead generation strategy. Review collected by and hosted on G2.com.

Customers.ai does a great job with visitor identification. It’s accurate and reliable and provides accurate data about who’s visiting the site. The capture rates are solid and seem to be ahead of what I’ve seen from other tools. I also like that it works well with platforms like Klaviyo, Shopify, and Salesforce, which makes it easy to bring all our data together. It’s definitely the strongest tool in this category. Review collected by and hosted on G2.com.

There are no dislikes to mention. The platform works smoothly and we’re getting the data we need without any issues. Review collected by and hosted on G2.com.