Customers.ai Reviews & Product Details

I’ve worked with several visitor identification tools for my clients and Customers.ai is the best I’ve seen, especially because it helps all facets of marketing (and sales).

I absolutely love that it gives you a complete customer journey view. You see every page a visitor checks out, every email they interact with, and their purchase actions.

As an SEO and content marketer, I find the data far more detailed and useful than what I get from Google Analytics.

I also like that it helps me understand which content performs well and which areas need improvement. I know it’s not necessarily the use case that most people talk about but being able to see the path the purchase is something I’ve been missing since Google moved to GA4.

I believe what really sets Customers.ai apart from competitors is how it goes beyond basic data. Most of the tools I’ve seen give you names and emails and that’s pretty much. This gives you fully enriched data that is actually useful.

I’d say what I personally like the best is because I can see exactly who is visiting along with demographic info, I can create much more targeted marketing materials.

I’d also add that Customers.ai has been very reliable and is probably the easiest visitor ID tool to use. Review collected by and hosted on G2.com.

Personally, I do not have any big dislikes. I like the customer journey feature and I'd maybe like more reporting on top content or top pages visited. Review collected by and hosted on G2.com.

I’ll start with what I like best –

- Ease of use: Our sales team was able to start using it right away

- Lead intelligence: They give us names, emails, linkedin profiles, job titles, and all the other person-level data

- Time to sale improvement: Our team has been able to close deals with 15% fewer touches

- Signal: The new return visits feature is a major addition to the platform

More details –

The quality of the data is excellent. The visitor identification functionality is best I’ve seen.

Our sales team gets accurate, real-time info on site visitors, we can tell if they are new or repeat, we can follow the pages they’re viewing, and we can create audiences based on all of these features.

I appreciate that it integrates well with our existing CRM and ESP.

Overall, tons of pros. Review collected by and hosted on G2.com.

No big cons. The team keeps releasing new features and pricing updates that have only made it better. Review collected by and hosted on G2.com.

I learned about Customers.ai through an affiliate I follow when I was looking for a tool to help my newish business find customers and potential partners. I decided to give it a try and quickly saw its value.

The platform is very easy to use and has a clear interface that makes figuring out the tool simple. One key feature I appreciate is the visitor identification function. It shows me detailed data on who visits my website. I can see which pages each person looks at and what games interest them. I also use visitor tracking to tell if a visitor is new or returning, which is very helpful for our lead development process.

Another strong point is the segmentation functionality. It’s very easy to create custom audiences and lists based on geographic areas, which is good for targeting our customers in specific regions. This geo-segmentation is perfect for our localized marketing efforts.

Customers.ai also integrates nicely with HubSpot. I like that I can sync the customer data and get enriched contact information into my CRM.

I have used several marketing intelligence tools before but none have given me this level of data. It fits naturally into our workflows and has improved our lead development and customer acquisition process.

I highly recommend it to any business looking for an easy-to-use marketing solution with strong visitor identification and segmentation capabilities. Review collected by and hosted on G2.com.

I do not have any dislikes of the platform at this particular moment in time. Review collected by and hosted on G2.com.

I first learned about Customers.ai from our marketing team and they have been raving about it ever since. I see firsthand how much this tool is helping the company.

Customers.ai gives us detailed visitor tracking that shows exactly which pages and sections people land on and what they look at on our site. In the healthcare space, where we offer many different things on our site, this is extremely valauable.

The fact that it works with our CRM also makes it useful for different departments. Our marketing team is already exploring ways to use it beyond just sales and outreach and they are excited by the idea of using it to refine audience segmentation and improve campaigns across all of our various product teams.

From my perspective, I appreciate that Customers.ai offers person-level data that helps everyone on our team see what our visitors are doing, I appreciate that it’s really easy to use and figure out, and I appreciate the whole team is seeing value in it. Can’t wait to do more with it. Review collected by and hosted on G2.com.

Nothing I have seen that I dislike. Will keep using it and find out more. Review collected by and hosted on G2.com.

I run a small ecommerce fashion business as a side hustle and Instagram ads are a big deal for growth.

I first discovered Customers.ai after seeing a few videos on YouTube and I jumped on the ads component right away. What really caught my attention is how it gathers event and store data and sends it straight to Facebook. I didn’t see too much about this on the Customers.ai site but if you run FB ads you know much having more event data helps. Def recommend.

What I liked best was our account manager had me run a test with their data. We ran the Customers.ai retargeting audience against the Facebook Pixel audience. I was a little doubtful because the Customers.ai segment was much smaller but I was way wrong. It performed 12x better in terms of ROAS! We are now running both audiences side by side to capture everyone.

Other things I’d add - It’s easy it is to figure out, it connects directly to Facebook, and the visitor ID piece is really cool, especially since most of my traffic comes from Instagram. Review collected by and hosted on G2.com.

Facebook will sometimes disconnect itself but it’s easy to set back up and you don’t lose any data. Review collected by and hosted on G2.com.

Well first, it was the most advanced of other systems who claim to assist with customer/visitor identification. It was easy to integrate into our email system. Has a sophisticated engine to determine if a vistor they found matches someone already in your email list. Already there, you aren't charged. If you run large campaigns where you are sending thousands of people to you a page, it even allows for delay in checking to make sure you're not paying for a new lead that you had already brought in by other means. It 's a vast system that we are still learning to to tweak to make sure we are capturing valuable customers. In the last month it has found over 16K new visitors. And the customer support has been outstanding! Shawn is always available to help, give suggestions, advice, you name it. I wish more customer service was like this! Review collected by and hosted on G2.com.

It is not really a dislike, but the options for different configurations can be intimidating as it seems almost endless. It takes a bet to fully get how it works and where all to go in the interface. Wouldn't keep me from using it thoug. Review collected by and hosted on G2.com.

What I like best is easy - Customers.ai helps has helped me rebuild my Meta ads campaigns. My new audiences are absolutely killing it! If you’ve been paying attention to ads the past few years, you know that Meta has been on the struggle bus. While it’s been better this past year, I’d say they really dropped the ball and it has been painful. Sure we were reaching a lot of people but they weren’t really the right ones.

I’m now using the Customers.ai visitor identification tool to get visitors from our site who are already interested in our products and creating audiences from that. Even though we end up reaching fewer people overall (the audiences are definitely smaller), they’re the ones who are actually converting. Our ROAS is better and our conversion rates are way better. It’s so nice to see Meta performing again.

I also like how simple it is to use. It was really easy to put on the site and to connect to Meta. The visitors they identify are pretty accurate and like I said, whatever it is sending to Meta is working for us. Overall, Customers.ai has made it a lot easier to run focused, efficient Meta ad campaigns and I am very happy with the results we are seeing. Review collected by and hosted on G2.com.

I do not have any dislikes of the Customers.ai tool. It is working better than I expected. Review collected by and hosted on G2.com.

I've been using Customers.ai for prospecting and it's really helped me decrease my cold outbounding efforts. The visitor identification and lead capture features show us who is checking out our site and it’s not just names and emails which is cool. I'm getting detailed contact data like LinkedIn profiles and addresses. I can definitely identify the people I’m targeting better and I can literally see the whole customer journey, which makes a big difference when deciding who to follow up with first.

The tool is simple to set up and very easy use, even for someone like me who isn’t a tech wizard. I was able to set up some automations right in the platform. It even fits in smoothly with our CRM, so everything flows together without any extra hassle.

I've tried other solutions but honestly, none offer the same level of accuracy and granularity. With Customers.ai, I feel like I have a real view of my leads and can act on them immediately. It’s saved me a tone of time and I’ve been able to close deals faster. Review collected by and hosted on G2.com.

No dislikes. Very good tool. Very good for sales. Review collected by and hosted on G2.com.

Customers.ai has changed the way we view anonymous traffic and our customer interactions. The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support. From the very beginning, their team was incredibly helpful, guiding us through setup and offering personalized consultations to ensure we maximized the product’s potential for our specific needs.

The consultations were a game-changer—providing actionable insights and strategies tailored to our business. Whenever we had questions, the support team was responsive, knowledgeable, and genuinely invested in our success.

Overall, Customers.ai delivers on every promise. It’s rare to find a product that combines robust functionality with a team that’s truly dedicated to your growth. I can’t recommend them highly enough! Review collected by and hosted on G2.com.

User interface is a bit cumbersome at times but I know they are putting work into the product interface as they roll out new features. Review collected by and hosted on G2.com.

Customers.ai is hands down the best visitor identification tool I’ve used. It’s been huge for growing my email list (I think we’ve added something like 10,000 emails in the last six months alone) and the data is way more accurate than what I’ve seen with other tools.

I also love how it integrates with tools like HighLevel and Shopify. It's nice to be able to capture the leads and then automatically sync them. I remember one of the tools I used to use, you had to manually export the list in a csv, then upload it, and you lost a lot of time.

I also like that even though Customers.ai markets itself as being for big ecommerce businesses, it’s worked perfectly for my smaller business too. At the end of the day, if your goal is to capture leads and grow your email list, this tool does exactly that without making things overly complicated. Review collected by and hosted on G2.com.

I’d love to see a plan that’s tailored for medium-sized businesses. The current options feel more geared toward either small startups or larger enterprises. Review collected by and hosted on G2.com.