Covalent Marketing Reviews 2025: Details, Pricing, & Features

Elizabeth K.

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: Organic

Nov 13, 2024

"Great team and overall experience working with Covalent!"

What do you like best about Covalent Marketing?

Their team is wonderful to work with! They have been great resources for my team to understand Braze technical and automation best practices. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

None really. The only thing I'd like to see is in the future is possibly adding in more test/fix hours after a canvas/campaign has gone live to ensure that it is working correctly, but that is something my team or I can request ourselves. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Covalent was able to perform an audit of our Braze CRM to help us understand why certain campaigns and canvases were not working correctly. They were also instrumental to us in making the reccomended fixes so that our canvases work correctly. They worked closely with my team, educating them on best practices along the way which helps us to ensure that we can take those learnings and apply them long term to future marketing intiatives. Review collected by and hosted on G2.com.

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Shirley M.

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: Organic

Dec 21, 2024

"Excellent experience working with Covalent Marketing and Allison"

What do you like best about Covalent Marketing?

Knowledgable, responsive, good to work with Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

Would be good to have ways to phase out the program more Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Allison made our experience onboarding onto Braze a breeze! She was deeply knowlegable, wonderful to work with, responsive and accomodating of nuances of our set up and what we wanted to do with the technology. Wish we could continue working with her and the broader team! Review collected by and hosted on G2.com.

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Drew G.

Senior Email Marketing Specialist

Validated Reviewer

Review source: Organic

Apr 08, 2024

"Covalent and Braze Support"

What do you like best about Covalent Marketing?

The team members are efficient and also kind. I truly feel like we are all on the same team. I enjoy that we have the same team members working with us all the time so they understand our use cases and can give us resources to help our situation. They are extremely quick to reply and are always able to help us! Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

It has been hard to get everyone on the same page. This is not a problem caused by Covalent. This is a problem because there are many priorities at the same time. Covalent has done an amazing job trying to stay on top of everything and provide a valuable solution to all teams. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Covalent is helping us optimize our Braze Platforms. We are a company with a lot of data to digest and they have been crucial to us standing up the platform! Review collected by and hosted on G2.com.

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Verified User in Retail

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: Organic

May 08, 2024

"Outstanding Partner"

What do you like best about Covalent Marketing?

Covalent was integral to the success of our Martech implementations. Their personal care in making sure our desired objectives were met combined with a highly responsive, skilled team led to the perfect balance of strategic and technical delivery. Their flexibility and patience was neverending as they remained committed in seeing our projects all the way through even in the midst of our many changes, delays and obstacles. We could not have done it without them! Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

The few bumps in the road during our multiple implementations came early on while we were establishing desired reporting processes. The tools and methods used to brief status, performance, project plans needed improvement in the beginning. But again they were committed to building any necessary formats to provide our project team and leadership what was needed. But continuing a focus on those reporting tools could lift Covalent's professional prowess even higher. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

I certainly recommend Covalent as an implementation partner. It is unreasonable to expect Covalent to be the expert in every facet of Martech, but when we did run into any shortfalls regarding technical or strategic knowledge, they would dive into the subject and either obtain the training needed or would proactively engage with experts in that field to provide us with the necessary consultation and guidance. So I would highly encourage anyone working through a Martech implementation who needs a trustworthy, dedicated, proven partner who operates with care and integrity at a reasonable cost to reach out to Covalent for their services. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Implementation partner for an enterprise Marketing Automation platform along with other areas supporting Marketing Technology. Review collected by and hosted on G2.com.

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