# commercetools Reviews **Vendor:** commercetools **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 16 ## About commercetools The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. As the visionary of the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools gives companies the agility to innovate and iterate on the fly, merge on and off-line channels, drive revenue, and future proof their business. Based in Munich, Germany, with offices in Europe, Asia, and the United States, commercetools is singularly focused on leading a future of limitless commerce possibilities. commercetools software has been implemented by DAX as well as Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. commercetools is named a global 'Leader' in the Gartner Magic Quadrant for Digital Commerce, in the Forrester B2C Commerce Solutions Wave™, and in the IDC MarketScape: Headless Digital Commerce. ## commercetools Pros & Cons **What users like:** - Users praise the **amazing customer service** from commercetools, expressing gratitude for their support and assistance. (1 reviews) - Users commend the **smooth customer support** of commercetools, praising its ease of integration and feature set. (1 reviews) - Users praise the **ease of use** of commercetools, highlighting its smooth integration and excellent customer support. (1 reviews) - Users praise the **easy integration** of commercetools, finding it seamless for implementing in their businesses. (1 reviews) - Users highlight the **implementation ease** of commercetools, appreciating its smooth integration and supportive customer service. (1 reviews) - Product Management (1 reviews) - Quick Setup (1 reviews) - Reliability (1 reviews) ## commercetools Reviews ### 1. Flexible Solution with Strong Backend, Lacks Mobile App Capability **Rating:** 4.0/5.0 stars **Reviewed by:** Jose Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about commercetools?** I like commercetools for its robust backend and modular approach, along with its event-driven logic. It’s very easy to understand and flexible, which really helps depending on how we operate. **What do you dislike about commercetools?** We want it to have mobile app building capability on the front side. We only use it to build websites but we feel having mobile app is critical now days. **What problems is commercetools solving and how is that benefiting you?** commercetools helps us build custom e-commerce sites for clients who lacked them. Its backend is robust and modular, making it flexible and easy to understand. ### 2. Effortless Integration and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Yana N. | Catalog Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about commercetools?** One of the most amazing tool i've easily used with its smooth customer support and so many features. It is so easy to integrate and implement in my business. **What do you dislike about commercetools?** Nothing to dislike about it, it is one of the best tools used. **What problems is commercetools solving and how is that benefiting you?** It has high flexibily & customisation which helps me so much with my business requirements. ### 3. Very happy! I love the tools. I think I will be using commercetools for years to come! **Rating:** 4.0/5.0 stars **Reviewed by:** Richard H. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about commercetools?** The Customer Service is amazing. Thank you very much for everything commercetools! **What do you dislike about commercetools?** There is not much I dislike about commercetools. **What problems is commercetools solving and how is that benefiting you?** It is solving most issues related to running an e-commerce platform. ### 4. Fast and Flexible: Stable and Scalable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about commercetools?** We like that commercetools has well-documented APIs that are fast and stable. We've rarely run into a use case that isn't solvable via their custom fields and custom types. Their platform also integrates easily with event buses allowing us to easily sync data to other systems. Their customer support team is easily reachable and very knowledgable about the platform. **What do you dislike about commercetools?** commercetools has well-documented APIs but requires a dedicated development team to create a headless storefront. The company is not optimistic about open-source software which makes us wary about the company's future. We've run into issues where their promotion engine is limited meaning we can't run discounts we need to. **What problems is commercetools solving and how is that benefiting you?** commercetools solves the business problem we had. We needed to have a platform that wasn't slow and gave us the flexibility to make any additions to our website that we needed. We needed a fast, extensible, and robust platform to build a world-class shopping experience with multiple storefronts. Only a modern, headless platform like commercetools could support that. ### 5. A very good digital commerce solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2023 **What do you like best about commercetools?** Commercetools is a very feature-rich digital commerce platform. Its support for MACH architecture has made it highly flexible and easy to integrate with our legacy systems. Its integration with payment solutions has made it a complete platform. **What do you dislike about commercetools?** They need to improve their order management features. the pricing also needs to be more competitive. Lastly hosting options need to be improved and server location in Asia needs to be introduced to improve real-time delivery. **What problems is commercetools solving and how is that benefiting you?** We needed an integrated commerce solution that could form the base of our loyalty portal. After looking at the competition we decided on commercetools mainly because of its flexible connector-friendly solution. ### 6. Easy to implement, easy to setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2022 **What do you like best about commercetools?** Commercetools is very versatile , it very flexible, and it is very easy to customize **What do you dislike about commercetools?** It is so easy to customize that sometimes you can be a bit lost, but the customer sucess help you **What problems is commercetools solving and how is that benefiting you?** leaving our old ecommerce architecture, to put a Microservice architecture in place ### 7. Clear Future For Commerce Integrators and Agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Spence M. | Global Alliances Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2021 **What do you like best about commercetools?** The commercetools platform incorporates the ideals of modern commerce architecture. This means that our customers who invest in the commercetools platform realize the benefits of scalability and flexibility for their digital businesses. As a commercetools partner, we embrace the core principles of their solution as it lines up with the way we want to consult our customers and recommend solutions that fit their business. Commercetools is an integrator and agency-friendly organization for partnering. We share a vision, and more importantly, we share customer wins and long-term success. **What do you dislike about commercetools?** The vision for taking advantage of commercetools, and for adopting a headless approach to commerce, can sometimes be complex for companies to understand. We continue to improve our ability to articulate value to both technical and business buyers. This challenge actually creates strong opportunities for partners like DMI to play a more consultative role to companies considering this investment. As the adoption curve accelerates, I'm confident that the assets and solutions around commercetools will improve. **What problems is commercetools solving and how is that benefiting you?** We believe that commercetools offers a path forward for companies feeling the pain of older, less flexible commerce technology. As companies accelerate into developing more sophisticated digital channels, they can feel limited by the investments they have made in platforms and tools. Our customers who implement commercetools gain a unique market advantage by achieving speed to market for new and updated customer experiences. Going cloud-native, with APIs and microservices gives our customers options without limits. ### 8. Commercetools was API first & headless before it was cool. **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick F. | Business Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2021 **What do you like best about commercetools?** If you think about history of commercetools and how it started: - Development started in 2010 - Vision paper about headless commerce released in 2011 - Product Launch in 2013 (named sphere.io at that time) What does it say? Well, commercetools predicted of how the eCommerce market will look like 10 years ago! It took them a LONG time to educate the market and explain the value of the product. If you think of the current state of eCommerce tech vendors, EVERYONE either is trying to go headless or are already claiming they are (even if they are not). Honestly, it is HARD to change your legacy software that you were developing for decades over a 1-2 years time and transform from a Monolitic architecture into headless. So, what I like best? That commercetools always believed in this vision and never gave up, and now, that the market is ready and understood the value of Headless, they are years ahead of competition. There is still a lot of education to be done, however for those who get's it, I doubt that there is a better choice right now. **What do you dislike about commercetools?** It is hard to say what I dislike about it because I believe in everything commercetools do. Instead, I know what other people say, as they are evaluating commercetools: Oh, there are not that many features provided out of the box compared to other tools, I have to buy other 3rd party services to get what I am having now from one Vendor. Well, that is exactly the point of Headless - you pick the best tools from the market, that focus on one and one thing only. Focus is the key to master anything you do, and the same goes for tech. **Recommendations to others considering commercetools:** Just try it and do POC during a free trial period. **What problems is commercetools solving and how is that benefiting you?** For us, being a Bodiless Frontend, commercetools is just a match made in heaven. The frontend was never anything they focused on. Since commercetools is a headless commerce platform (body) and Vue Storefront is a bodiless Frontend Platform (head) what can go wrong? :) ### 9. The best commerce engine for any headless or MACH digital commerce project. **Rating:** 5.0/5.0 stars **Reviewed by:** Maximiliano A. | Sales director, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about commercetools?** commercetools is very simple to implement; any developer can understand the basics in a day. It´s very flexible, so you don´t need to have a very detailed plan in place from day zero. You can start using a small piece, like PIM, or all the navigation, including pricing and inventory, and even within that phase, you can still do smaller intermediate deployments. This strangler approach allows for an easier learning curve, a reduced risk, the onboarding of the business users early in the project, and the implementation of a real Agile methodology. Having access to any functionality or data object through the API, being able to suscribe to events for any change on any data object, and the flexible data model allows to implement a composable approach, giving the customer the power to select the best tool for each of their needs. Finally, not having to worry about upgrades is a great thing. **What do you dislike about commercetools?** I don´t think this is a problem, but it´s usually a "surprise" for new users. All the flexibility comes with a drawback; there are some things that you would consider essential that would require some coding to be implemented in commercetools, like returns for example. **What problems is commercetools solving and how is that benefiting you?** Mainly being able to use the tools that I want to, the best OMS, CMS, DXP, etc for my needs, to have flexibility in terms of user experience, businesses process, etc, and, an essential thing is that I can switch all or some functionality from commercetools to other vendors at any time with low cost and risk, that means that I own my platform and I´m not married to any vendor. ### 10. Next Generation Commerce Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas J. | Sr. Director of ECommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about commercetools?** The flexible structure and ease of onboarding an instance. Plus robust and well-documented API library. Commercetools provides a lot of capabilities you can enable easily with modern experience technologies. **What do you dislike about commercetools?** Lack of integrations both inbound/outbound and middleware connectors. It would be helpful to have a set of connectors for popular systems like Salesforce and SAP ready to be integrated. **Recommendations to others considering commercetools:** I would recommend Commercetools for the following reasons - 1. Flexible and scalable - building out a large ecommerce solution is readily available via the Commercetools structures. 2. Headless & Cloud Native - infrastructure and API library have been built to be headless and cloud first 3. Freedom on Experience layer - build your own with modern solutions like React and Vue 4. Resources - instead of deep knowledge on platform like monolith solutions, you need to find seasoned Commerce developers experienced in building API layers, GraphQL, middleware solutions and integration architectures. **What problems is commercetools solving and how is that benefiting you?** Commercetools primarily is our headless commerce solution to integrate with various other content and experience platforms such as Adobe. It has allowed us to increase our offering to work with multiple platforms and increase our ability to prescribe an appropriate solution. ### 11. commercetools **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Senior Partner Solutions Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about commercetools?** Headless interface and no reliance on front or back end. **What do you dislike about commercetools?** Nothing. It's a great platform and very easy to integrate into. **Recommendations to others considering commercetools:** Highly recommended. Very popular and user friendly. **What problems is commercetools solving and how is that benefiting you?** Online payments. Easy set up and efficient. ### 12. Rapid development of a configurable product checkout **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2021 **What do you like best about commercetools?** This product provides the core toolset required for a digital commerce site so you don't have to build the basics. At the same time, there are very clean ways to extend and customize it. We were able to quickly build a product configuration and checkout flow for one of our clients. The speed of development and ability for business users to manage it blew them away. **What do you dislike about commercetools?** There were some limits on how many prices you can have for a given item, but I think you can request an increase. As a SaaS platform, it makes sense that you can't allow unlimited data without eventually running into a noisy neighbor problem. **What problems is commercetools solving and how is that benefiting you?** commercetools combines the best of the build/buy options. You can use the undifferentiated features as-is, and when you want to add something unique, you can customize it. ### 13. The ultimate extendable ecommerce platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about commercetools?** As a headless ecommerce platform, it offers the ultimate flexibility to meet business requirements. In some cases we use only parts of the API, in other cases it supports an entire ecommerce site. We've integrated commercetools with a custom androids app, a MS PowerApps, and B2B site (C# and .net core) and a B2C site (vue.js). I also like their support and documentation. They respond quickly if we have architectural or feature questions. **What do you dislike about commercetools?** It's definitely not a turnkey ecommerce platform. Since it's headless it requires a separate front end. They do have some starter templates and we've used Vue Storefront as a starting point to further customize. **What problems is commercetools solving and how is that benefiting you?** We've been able to launch a B2B and a B2C site within the last year. We are shifting a lot of business to our ecommerce channels which helps us grow and scale beyond our traditional business. ### 14. Best in class API based Headless commerce platfomr **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2021 **What do you like best about commercetools?** The MACH ( microservices, API based, Cloud ready, headless commerce) provides greater flexibility in designing and implementing custom solutions. The API and Tools (merchant center) help better manage the products, promotions configuration, shipping, and custom extensions. **What do you dislike about commercetools?** It will be good to have prebuilt connectors for more commerce ecosystem applications. **What problems is commercetools solving and how is that benefiting you?** It helps in building omnichannel experience using the API first approach. It gives flexibility in developing and deploying new features. The scalability of the platfom to effortlessly handle peak volumes. It provides better control for the business users to make required configurations and keep optimizing the online experience for the customers. ### 15. Retail re-platform from monolith to microservices and SaaS eCommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2021 **What do you like best about commercetools?** Flexibility. Everything is an API. Easy to consume and mashup. The predicate language was powerful for setting up promotions. **What do you dislike about commercetools?** Not all APIs had GraphQL end points, but they are moving there. **Recommendations to others considering commercetools:** Implementing a SaaS eCommerce system requires a knowledge of cloud architecture to fully take advantage of all the feature. The big advantage, no version upgrades, does add layer of continuous testing and or monitoring to ensure platform changes do not effect custom code, extensions, or the microservices integrations to up and downstream applications. **What problems is commercetools solving and how is that benefiting you?** Single promotions engine across multiple catalogs. Multiple channels (web, mobile, in-store) and in some cases the channel had multiple catalogs (Private label, Marketplace, Employee) ### 16. Excellent eCommerce Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Juan P. | Gerente general de ventas, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2019 **What do you like best about commercetools?** What I loved most about this web manager, is that you can add a purchase Project and manage everything related to the base Project, without the need for calculators or anything complicated **What do you dislike about commercetools?** The web manager loads very slowly, the heavier the Project, the longer it takes to load. **Recommendations to others considering commercetools:** Yes, very nice platform. **What problems is commercetools solving and how is that benefiting you?** I managed to connect all my purchase platforms, incluiding social ones. ## commercetools Discussions - [What is a headless commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-headless-commerce-platform) - [What is a commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-commerce-platform) - [How much is commercetools?](https://www.g2.com/discussions/how-much-is-commercetools) - [What does commercetools do?](https://www.g2.com/discussions/what-does-commercetools-do) - [View commercetools pricing details and edition comparison](https://www.g2.com/products/commercetools/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+11%3A30%3A21+-0500&secure%5Bsession_id%5D=849ecb04-7843-4f1c-b694-a49ddb1214e2&secure%5Btoken%5D=66d59d4c45336d4d6e8cdb0ea47a24cd0dc4227824bfd32a91594b9f53f6215b&format=llm_user) ## commercetools Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top commercetools Alternatives - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (849 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (571 reviews) - [Spryker Cloud Commerce OS](https://www.g2.com/products/spryker-cloud-commerce-os/reviews) - 4.4/5.0 (103 reviews)