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50 Claravine Reviews
Overall Review Sentiment for Claravine
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Claravine is easy to use, so I'm able to train others in the organization to create our tracking codes. Claravine has built in safeguards that allow users to work without fear of mistakes. Review collected by and hosted on G2.com.
I'm reasonably proficient in Excel. The Claravine templates work like Excel, but there are some Excel shortcut keys I typically use, that are not available in the tool. Review collected by and hosted on G2.com.
The platform is friendly and easy to use. For us, one of the biggest strengths is the Adobe Integration. It allows us to get a full view of our traffic.
The great CSM team is another BIG advantage. Review collected by and hosted on G2.com.
Nothing specific to dislike. Maybe just more logic and dependencies between fields on the platform. Review collected by and hosted on G2.com.
I enjoy my account manager's dedication to helping me create innovative and efficient solutions for my team and my company. Review collected by and hosted on G2.com.
Not so much a dislike, but more of an opportunity. I would like more advanced training to own the customization of the tool for my team. Review collected by and hosted on G2.com.
Apart from the upsides of the product that allow you to efficiently and consistently tag URL's for any tagging you require (we used Adobe Analytics and Google Analytics UTM tagging) - another huge benefit about Claravine is the five-star support provided by the account managers. We were able to create custom templates in Claravine to also ensure we were naming assets correctly, and also feeding data from Claravine in to our other reporting platforms. The team was always happy to help and in the end, the standard product offering they sell, alongside the custom offering they built for us, really created efficiencies across the team, which fed through to the entire business and leadership. Another thing I loved was the automatic excel export to your email of submissions - ten out of ten! Review collected by and hosted on G2.com.
I am unable to think of any downsides. The platform is evolving and I experienced no issues with this. Review collected by and hosted on G2.com.
This has been a huge unlock for our marketing analysis capabilities. It allows us to finally have global standards and governance over metadata capture and tracking links across dozens of media agency teams around the world. Claravine has an easy integration with Adobe Analytics and we were able to set up a custom integration with our internal database. Review collected by and hosted on G2.com.
From an Admin/maintenance standpoint, it is hard to make changes across the dozens of templates I manage. The integrations with ad platforms, such as Google Campaign Manager (DCM), are still pretty manual.
From a user perspective, the bulk upload capability is also still a work in progress. Review collected by and hosted on G2.com.
I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and and the team is agile if there are any discrepancies. Review collected by and hosted on G2.com.
The only issue that I had was shortly after implementation, when we experienced a slight misalignment that caused holes in our data sets. The discrepancy was promptly identified - Claravine swiftly delivered a 3-fold solution. They provided our data team with the missing data to correct our issue in the present tense. They assisted in rolling out a short-term solution that helped the issue from occurring again in the near future like a band-aid and then we collaborated on a long-term solution to solve the root cause. They took the worst thing that happened in our partnership with Claravine and pivoted it into the best thing that has happened in our partnership. 5-Stars. Review collected by and hosted on G2.com.
Flexibility in creating various types of templates for different stakeholder groups.
I can update the underlying metadata without having to rely on IT which means I can get it done fast
Platform can be integrated with Amazon S3 to have campaign metadata sent for each submission which can be consumed into existing campaign data staging tables Review collected by and hosted on G2.com.
Still getting adjusted to the new user interface Review collected by and hosted on G2.com.
