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Claravine Reviews & Product Details

JM
Marketing Consultant
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

easy and customizable to build, and measure results. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

sometimes it takes a while creating aliases/IDs Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

measuring results effectively across campaigns Review collected by and hosted on G2.com.

Claravine Overview

What is Claravine?

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.

Claravine Details
Languages Supported
English
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Product Description

The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Our platform enables global enterprises to manage their unique data language, integrate and automate standards across their ecosystem from a central platform, and evolve standards - and access to them - to meet their changing needs.


Seller Details
Seller
Claravine
Year Founded
2012
HQ Location
Provo, Utah
Twitter
@claravinesocial
983 Twitter followers
LinkedIn® Page
www.linkedin.com
68 employees on LinkedIn®

Michael S.
MS
Overview Provided by:

Recent Claravine Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Simplify and Optimize Data Governance with Claravine"
Claravine is a game-changing tool for data governance and tracking. Its user-friendly interface, automation capabilities, seamless integrations, an...
Alyssa G.
AG
Alyssa G.Small-Business (50 or fewer emp.)
5.0 out of 5
"A solid way to generate tracking codes for URLs."
It's easy to copy information into Claravine to enable Claravine to process it. I am impressed with the simplicity of this process.
JM
JP M.Enterprise (> 1000 emp.)
3.5 out of 5
"Making email mkt data more reliable"
easy and customizable to build, and measure results.
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Claravine Media

Claravine Demo - Standardize Data
Help your teams speak the same data language by driving internal alignment with standards across data sets, types, and sources.
Claravine Demo - Create ID Patterns
Construct unique identifiers that associate and map across large and related datasets.
Claravine Demo - Browse, Draft, Review, Edit
Your data experts get the familiarity of a spreadsheet view in a no-code platform to browse, draft, review, edit, and submit clean data without learning curves.
Claravine Demo - Connect Standards
Integrate and automate standards across your ecosystem into execution, analytics and data storage systems.
Claravine Demo - Push Out Standardized Data
Get cleaner, more reliable data everywhere by sending standardized data from Claravine to your key solutions - with clear visibility into submission status.
Claravine Demo - Govern Platform Use & Stay Informed
Monitor and update standards with a secure, flexible platform that scales and grows with you.
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49 out of 50 Total Reviews for Claravine

4.6 out of 5
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49 out of 50 Total Reviews for Claravine
4.6 out of 5
49 out of 50 Total Reviews for Claravine
4.6 out of 5

Overall Review Sentiment for ClaravineQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

Claravine is a game-changing tool for data governance and tracking. Its user-friendly interface, automation capabilities, seamless integrations, and robust auditing features make it a must-have for organizations serious about data accuracy and efficiency. With Claravine, you can streamline data processes, ensure data integrity, and make confident data-driven decisions. Highly recommended for businesses looking to elevate their data governance practices. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

While Claravine is an excellent tool for data governance, it's important to consider some potential downsides:

Learning Curve: Although Claravine has a user-friendly interface, there may still be a learning curve for users who are not familiar with data governance processes or technical aspects. Adequate training and support may be required to maximize the tool's potential.

Cost: Claravine is a paid tool, and the pricing may not be suitable for smaller businesses or organizations with limited budgets. It's essential to evaluate the cost versus the benefits and consider the tool's ROI before committing to it.

Implementation Complexity: Depending on the size and complexity of your organization's data infrastructure, implementing Claravine may require significant time and effort. Integration with existing systems and workflows may require technical expertise and coordination with different teams.

Limited Customization: While Claravine offers various features and functionalities, there may be certain specific requirements or customizations that are not supported out of the box. This could limit the flexibility for organizations with unique data governance needs.

Dependency on Integrations: Claravine heavily relies on integrations with other analytics and marketing platforms for data collection and analysis. Any disruptions or changes in these integrations could impact the functionality and performance of the tool.

Despite these potential downsides, Claravine remains a powerful tool for data governance and tracking, providing numerous benefits for organizations that prioritize accurate and consistent data management. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

One of the standout features of Claravine is its ability to automate data governance workflows. This feature alone has saved our team countless hours that would have otherwise been spent on manual data tagging, tracking, and validation. With Claravine, we can easily define and enforce data standards across our marketing campaigns, ensuring consistency and accuracy throughout the data lifecycle. Review collected by and hosted on G2.com.

CC
Marketing Advisor
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Claravine?

The ease of use, the possibility to create favorite templates to be quicker, and the possibility to fill out one line and just duplicate the information from those lines into the next ones. Being able to download the files directly also makes it quicker to work, and most of the time, the submissions are sent fast, which helps when there are a lot of activities to be worked on.

I find Claravine easy to use, the templates are simple with only the basic information to be filled out, which helps considering there are at times many lines of links to be submitted. We also have great support whenever we need it, always quick. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Not sure if this is something I'm just not aware of how to do, but having to create new submissions and not be able to copy from a previous one is a downside. Right now we are working with duplicate activities, one for Consumer and one for SB, with the same content, only different tracking, but it's necessary to redo the submission for the second version. Would love to be able to copy and just update some fields. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Our main goal is for reporting, so we have detailed and accurate information for every link that we are sending to customers, and can track the interaction they have with our company. Our benefit is to be able to improve our communication, considering we know what people are engaging with the most, and works the best or has to be changed. Review collected by and hosted on G2.com.

Response from Danielle Thomas of Claravine

Thank you, Clara, for the feedback about what you'd like to see improved. We recently released a feature that allows admins to select rows on a template dataset and copy these to a new submission. We hope this makes your ease of use of our platform even easier!

Monika C.
MC
Paid Media Buyer Expert
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Claravine?

This helps organize the data without spelling or typos errors. Especially useful when there is much variety of data. It's also very quick in submitting large amounts of data and filters are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Some user experience issues. Copy pasting regions and countries sometimes produces errors. The cells change size depending on the place you are in the document, which makes it very confusing when creating submissions with many rows. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Normalizing data for facebook ads, ad sets and campaigns. When working with big teams, it's important the naming processes follow the same convention, to facilitate later data reading Review collected by and hosted on G2.com.

Alyssa G.
AG
Article Writer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Claravine?

It's easy to copy information into Claravine to enable Claravine to process it. I am impressed with the simplicity of this process. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Logging in is occasionally complicated if you have institutional access AND personal access, but keeping track only takes a little practice. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Claravine is helping me generate tracking codes for URLs to monitor social media clicks and other engagement. This enables my employer to make informed decisions about social media. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Claravine?

It's simple and keeps track of everything. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Is something not working well? ? This question won't let me submit Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

It's easy to use and keeps track of all campaigns in a very standardized manor Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

Claravine helped streamline our marketing tracking capabilities to be more accurate and fast. Gone are the days of using Google Sheets to build links for digital assets. It was a great onboarding process and Claravine's team basically built everything we needed for our account. Everything from all the fields and values we needed for each digital channel to the integration setup. It was working right away and we moved all our link building tracking to Claravine. I love the Templates feature so it only shows specific fields and values for each specific digital channel we use. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Editing the Templates that our onboarding team built for us was a little confusing. For example, one of the template rules switched the entire value to lower case. I tried to edit this myself but found that there were over 3 different places in the template that could have caused this, I gave up and asked our CSM who quickly made the update.

There's no easy way to duplicate a submission. You have to edit a previous submission, copy and paste it into a new submission. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

We needed a tool that would help streamline our company's UTM tracking. It helped improve our efficiency and accuracy in how we look at marketing analytics. It's also integrated into Adobe Analytics so we can filter our reports but the fields and values we used in Claravine. Review collected by and hosted on G2.com.

Sheila M.
SM
Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

I love that it is plug and play - you plug in all of the required inputs and it generates a standardized output. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Nothing so far - we setup our templates for the different use cases and have been good to go since! Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

It solves the biggest problem of campaign standardization/governance of tracking codes. With many individuals creating tracking codes, it gets difficult to scale and ensure everyone is consistent, so we're able to uniformly analyze the backend data. With Claravine, everyone can easily generate their campaign codes. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Claravine?

Quick customer service help and simple to use Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Certain aspects of the UI can be updated to be more streamline, but minor Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Data uniformity / Data integrity Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

Claravine's integration makes working with unique click thru URL's per Placement>Ad>Creative in Campaign Manager a breeze vs a hurricane. On average the integration applies the click through URL's almost instantly after the integration is refreshed. The templates are also easy to assemble, working with field sets and pick lists is straightforward, making taxonomy governance the same exact process everytime. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Learning the details and relationships between all the components in the system can take some time and requires some navigating around the platform. Although the integration typically applies click thru URL's quickly there may be a little delay between Claravine and Campaign Manager at times. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Avoiding having to apply unique click thru URL's, avoiding having to do manual QA Review collected by and hosted on G2.com.

Peter T.
PT
Business Intelligence and User Experience Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Claravine?

Claravine is easy to use, so I'm able to train others in the organization to create our tracking codes. Claravine has built in safeguards that allow users to work without fear of mistakes. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

I'm reasonably proficient in Excel. The Claravine templates work like Excel, but there are some Excel shortcut keys I typically use, that are not available in the tool. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

We needed a better way for marketers across the world to create accurate and consistent campaign tracking codes for our global campaigns. This tool allows our organization to be better synced, so when we analyze the data we have a more wholistic and accurate picture of our digital marketing efforts. Review collected by and hosted on G2.com.