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Cision PR Newswire Reviews & Product Details - Page 6

Cision PR Newswire Overview

What is Cision PR Newswire?

PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical industries. Our award-winning solutions streamline the communication workflow, empowering brands to identify the right influencers, craft and distribute meaningful campaigns and measure their business impact. Powered by cultivated media relationships, exclusive partnerships and innovative AI technology with PR best practices built-in, PR Newswire will help you reach and engage your target audiences on the channels they trust. We’ve earned the reputation for over 70 years as the industry’s most reliable distribution network with the broadest reach. Our credibility, digital authority, technology innovation and white-glove service can help you maximize media coverage and engagement from the audiences you target globally.

Cision PR Newswire Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Slovak, Spanish, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Cision PR Newswire helps communication teams gain earned media and prove business impact by delivering press releases and other content via the industry's largest, most trusted content amplification network.

How do you position yourself against your competitors?

For over 70 years, PR Newswire has connected your stories with the right audiences in the right chanels to provide maximum results. With 75K+ media outlets and websites and direct access to 400K+ journalists and influencers across 170+ countries and in 40+ different languages, our distribution network provides unmatched global reach.

As the most trusted source globally, media and journalists source PR Newswire content more than its competitors. With 2X the website traffic of any other wire service—more people will see your news when you distribute with PR Newswire. Access powerful insights with PR-specific AI technology built-in that’s based on extensive performance data and industry best practices. Easily incorporate recommendations reflected in your brand voice and desired tone for your news. And further amplify your news with paid options offering guaranteed visibility.


Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,047 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Description

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.


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Overview Provided by:

Recent Cision PR Newswire Reviews

TP
Tony P.Small-Business (50 or fewer emp.)
1.0 out of 5
"We were migrated from CISION/PRweb"
Support was quick to respond whenever we needed assistance.
Erika M.
EM
Erika M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most Comprehensive Wire Service"
The many distribution options - local, regional and national and lots of features to choose from.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Cision is very reliable"
The newswire support team is always on top of it
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
4 people requested security information

Cision PR Newswire Media

Cision PR Newswire Demo - PR Newswire Online Member Center
From creation to amplification, manage your entire press release campaign effortlessly in one intuitive platform. Safely upload your press releases to our platform, equipped with multi-factor authentication to ensure your account's security. Your news is then thoroughly proofread by our editorial...
Cision PR Newswire Demo - PR Newswire AI
From AI-powered press release writing and editing tools to data-driven insights, our AI features empower you to create and distribute compelling brand stories with unparalleled efficiency. Accessible through our customer platform, leverage AI to generate ideas and enhance productivity, so you can...
Cision PR Newswire Demo - PR Newswire Visibility Reports
Every release receives a complimentary Visibility Report to provide insights on overall success. See online pickup, traffic, audience data, engagement metrics and industry benchmarks as well as viewers and engagement for specific lists. Additional metrics are available for amplification solutions...
Reimagine Press Release Creation with PR Newswire's AI
Play Cision PR Newswire Video
Reimagine Press Release Creation with PR Newswire's AI

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Video Reviews

748 Cision PR Newswire Reviews

3.9 out of 5
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748 Cision PR Newswire Reviews
3.9 out of 5
748 Cision PR Newswire Reviews
3.9 out of 5

Cision PR Newswire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cision PR NewswireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Caitlin Y.
CY
Journalism and Marketing Intern
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I like how broad the subjects are and the ease of use Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

hard to differentiate advertising from news releases at times Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Utilize the great customer service when distributing a press release Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I am able to find breaking news stories and events to report on for my news organizations Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

PR Newswire, best way to distribute your announcement to the masses. The online platform is user friendly, you can assign links and up load photos and videos directly into your release. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

No dislikes about PR Newswire, I’ve used it during my last three companies, and it’s the best way to distribute to your targeted audience. I would like to see more improvements to the interface and reports, a quick overview of high level stats. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

PR Newswire is very effective as long as you have a grasp on your audience demographic. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We are trying to reach our target audience (mainly in the criminal justice field), which consists of groups that are difficult to locate or contact information that is unavailable online. We have realized that sending to a targeted group by industry may be the trick. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

The tool is easy to search for relevant influencers and folks in your area to reach out to. The HARO newsletter opens up tremendous backlinking opportunities if you quickly get on the responses. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The set up for sending your press releases the first time takes a bit of time but other then that nothing big to dislike about this product. I would love if there was a larger directory. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We use Cision to send out Press Releases, find influencers, and find potential backlinks. The tool is easy to use for marketers, communications, and PR teammates of all levels. Review collected by and hosted on G2.com.

Taylor S.
TS
Marketing Communications Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Press Releases are simple, and the platform is outlined thoroughly. I love the different fields to fill out that emphasize sections like a specific quote you want to be shared. Cision PR Newswire is exceptionally convenient. After it is published, you can see how many places have picked it up and how many readers/viewers each place has. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

There is nothing that sticks out that I don't like. I wish some of the forms would stay filled out for when you are uploading the release. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

The convenience of publishing on one platform knowing that it will be spread automatically to other platforms. Review collected by and hosted on G2.com.

Briana G.
BG
Public Relations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cision PR Newswire?

As I mentioned previously, the platform is very user-friendly and is easy to navigate and submit press releases. Once the release is posted, I like the fact that you recieve an email notification, and after a few days, you then recieve a follow up email with metrics showcasing how the press release is performing (in terms of reach, etc.) And as a side note, PR Newswire has great customer service. I experienced an issue one time, but it was resolved in a very timely manner and I was appreciate of the quick response and follow through of the staff. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I did have one issue with a release that wasn't posted on our website. The issue was fixed however so it wasnt a huge problem. I guess the only thing I would say is that the issue was something we caught, it was not caught by PR Newswire. Once we made them aware though, they were very attentive in figuring out what was going on and solving the issue. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We use PR Newswire to get out company's press releases out to the public. It works quite well and we have seen an increase in not only media coverage, but general awareness. We use Cision to track metrics and set up email alerts surrounding campaigns and key words, that has been hugely successful in showcasing share of voice, audience reach, and other important metrics that we can take to our leadership and across other functions to showcase the importance of our communications. Review collected by and hosted on G2.com.

Daniel C.
DC
freelance writer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

PRNewswire is the service we use when we have our biggest stories, our most significant announcements, such as the opening of our half-billion dollar new hospital. We don't use it all the time, as there' a cost, but when you want to make the biggest media splash, they're the way to go. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Just the cost. Otherwise, might use it more often. Otherwise, we default to PRWeb. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

PR Newswire has the best reach when it comes to connecting with media particularly on a national scale. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

PRNewswire is an important tool in our media relations tool box, one we don't use all the time but glad to know it's there as part of our package with CISION. It provides greatest reach, greatest distribution to our key media targets. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I like that Cision has all of the relevant functions in one spot. I can create a custom media list for a campaign, then upload my press release directly in the software, send it out to contacts, and measure receipts, open-rate, and clicks all in one place. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Occasionally the media contacts in Cision's database are out of date. Also, sometimes, campaigns sent via email get flagged as spam. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Press release distribution, PR analytics, open rates Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

PR Newswire's customer service is top-notch. They offer discounted services when you bundle and contract. The newswire itself is a good way to reach a large, broad audience. They do all the extra work like adding tags, identifying related industries, and checking links.

When used for what it's meant, the newswire is a helpful tool that saves time. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The user interface can be confusing for someone who uses the tool infrequently. The user portal times out without autosaving, so it needs to be done all at once or manually saved. There are a lot of extra options for additional fees that are distracting when adding a release. The metrics are confusing and can be misleading, even for someone who understands what is being tracked and recorded. Submitting a release is not instant and can take 30 minutes or more before it is distributed across the wire. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Using Cision PR Newswire saves time when targeted media pitches aren't necessary. It's most useful for me when I need to share news with a general audience in a large demographic area such as a state-wide, regional, or national. For news that needs to reach a specific and targeted audience, it's better to pitch directly to those outlets instead of relying on a newswire.

Press releases coming from PR Newswire also carries a higher level of credibility since it's a leading brand for newswire distribution. Review collected by and hosted on G2.com.

Verified User in Internet
II
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

Cision PR Newswire allows Communications executives managing the company's PR directly without the need of hiring a PR agency. Easy to use, full of insights, and with updated outlets databases. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Nothing. It's a great PR tool, one of the best in the world. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

In PR, journalists' contacts details are crucial, and by managing them directly from the Comms department instead of with the help of a PR agency, you'll be adding so much value to your work. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

I've had a lot of good luck getting press releases picked up using this service. Hitting the wire is an invaluable tool, and it's led to additional contacts from places I'd never plan to contact otherwise.

The only problem really is the cost. It gets really expensive for longer, data-driven releases. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

It's a very expensive tool. At times, it gets nearly cost-prohibitive. Also, the word count is insane - I understand that if it were a traditional wire, there would be a need to cut the word count down for transmission, but as an E-service, there is absolutely no need for a word count other than to balloon the price. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Expect a good press pickup rate of the release, but also be prepared to pay a big bill. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I've had a lot of good luck getting press releases picked up using this service. Hitting the wire is an invaluable tool, and it's led to additional contacts from places I'd never plan to contact otherwise. Review collected by and hosted on G2.com.