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Cision PR Newswire Reviews & Product Details - Page 47

Cision PR Newswire Overview

What is Cision PR Newswire?

PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical industries. Our award-winning solutions streamline the communication workflow, empowering brands to identify the right influencers, craft and distribute meaningful campaigns and measure their business impact. Powered by cultivated media relationships, exclusive partnerships and innovative AI technology with PR best practices built-in, PR Newswire will help you reach and engage your target audiences on the channels they trust. We’ve earned the reputation for over 70 years as the industry’s most reliable distribution network with the broadest reach. Our credibility, digital authority, technology innovation and white-glove service can help you maximize media coverage and engagement from the audiences you target globally.

Cision PR Newswire Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Slovak, Spanish, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Cision PR Newswire helps communication teams gain earned media and prove business impact by delivering press releases and other content via the industry's largest, most trusted content amplification network.

How do you position yourself against your competitors?

For over 70 years, PR Newswire has connected your stories with the right audiences in the right chanels to provide maximum results. With 75K+ media outlets and websites and direct access to 400K+ journalists and influencers across 170+ countries and in 40+ different languages, our distribution network provides unmatched global reach.

As the most trusted source globally, media and journalists source PR Newswire content more than its competitors. With 2X the website traffic of any other wire service—more people will see your news when you distribute with PR Newswire. Access powerful insights with PR-specific AI technology built-in that’s based on extensive performance data and industry best practices. Easily incorporate recommendations reflected in your brand voice and desired tone for your news. And further amplify your news with paid options offering guaranteed visibility.


Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,018 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Description

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.


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Overview Provided by:

Recent Cision PR Newswire Reviews

TP
Tony P.Small-Business (50 or fewer emp.)
1.0 out of 5
"We were migrated from CISION/PRweb"
Support was quick to respond whenever we needed assistance.
Erika M.
EM
Erika M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most Comprehensive Wire Service"
The many distribution options - local, regional and national and lots of features to choose from.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Cision is very reliable"
The newswire support team is always on top of it
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
4 people requested security information

Cision PR Newswire Media

Cision PR Newswire Demo - PR Newswire Online Member Center
From creation to amplification, manage your entire press release campaign effortlessly in one intuitive platform. Safely upload your press releases to our platform, equipped with multi-factor authentication to ensure your account's security. Your news is then thoroughly proofread by our editorial...
Cision PR Newswire Demo - PR Newswire AI
From AI-powered press release writing and editing tools to data-driven insights, our AI features empower you to create and distribute compelling brand stories with unparalleled efficiency. Accessible through our customer platform, leverage AI to generate ideas and enhance productivity, so you can...
Cision PR Newswire Demo - PR Newswire Visibility Reports
Every release receives a complimentary Visibility Report to provide insights on overall success. See online pickup, traffic, audience data, engagement metrics and industry benchmarks as well as viewers and engagement for specific lists. Additional metrics are available for amplification solutions...
Reimagine Press Release Creation with PR Newswire's AI
Play Cision PR Newswire Video
Reimagine Press Release Creation with PR Newswire's AI

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Video Reviews

748 Cision PR Newswire Reviews

3.9 out of 5
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748 Cision PR Newswire Reviews
3.9 out of 5
748 Cision PR Newswire Reviews
3.9 out of 5

Cision PR Newswire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cision PR NewswireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Dan L.
DL
Senior Vice President, Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Cision PR Newswire?

Guaranteed online placement; improves SEO for news releases/announcements; ability to post in different languages Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Expensive; lack of traditional news pickup from newswires Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Between PR Newswire and Businesswire; both are very similar offerings Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Guaranteed online placement; generating web impressions for clients Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Cision PR Newswire?

Strong database of reporters and entities Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The project management system is cumbersome and makes it very difficult to coordinate team members Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Almost one stop shopping for PR work.... Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Good customer service, generally quick turnaround times, pricing comparable to businesswire, overall a solid provider of a commoditizied service Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

After hours customer service can be lacking, international distribution lists are imprecise sometimes Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

It's very similar to businesswire, I personally like my account rep at PRN more than at Bwire, so use them more often, but it usually depends on what the client prefers Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Distributing press releases for clients Review collected by and hosted on G2.com.

Jess K.
JK
Trade Show | Communications Coordinator
Civil Engineering
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The tool makes vital information for PR professionals easily accessible. The service team offers a great overview and detailed instructions on how to best maximize your contract. It helps a lot to quickly login, check some information on an outlet and be done. Ultimately, I'm pitching every week, so Cision keeps all of the essential contact information, contact preferences, outlet information, etc. all in one place and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I am extremely pleased with the media database. On the other hand, while the media monitoring tool is very useful, it tends to pull inaccurate coverage for my clients. I share key words and phrases with customer service, but I still tend to be lacking a way for Cision to better narrow down the accurate coverage. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Make sure you utilize the Cision support team. They take the time to go through the tool with you, answer questions, get you deals and more to ensure it is a seamless process for you. Highly recommend. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Our biggest goal is to complete targeted pitching campaigns for our clients. In late fall, we're building editorial calendars for our clients for the following year through Cision. The tool pulls all of the opportunities that may be of interest to us and then we create our PR plan.

In order to implement our plan, Cision provides us with the necessary resources to pull top influencers in each industry and medium, and pitch them as necessary. In turn, we have garnered great coverage for our clients and are able to provide them with detailed reports thanks to Cision's tracking services. Review collected by and hosted on G2.com.

Tony F.
TF
President
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cision PR Newswire?

The reliability of the data and the speed at which Cision corrects incorrect data. For all of it's faults it is still the gold standard as media databases go. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The cost is enormously expensive for a small agency at $5200 per year.

Search function is not as robust as it should be for the expense, plain and simple. So many contacts don't show up when I type in a keyword and I end up using Google Search for it instead

Not enough email addresses/contacts that can otherwise be found through Google Search - I want a reporters direct line - not some main number to CNN in New York. Also, for Local News the stations should really be broken down by Day side/Night Side/Weekend and the requisite producers listed.

The UX is absolutely challenging in the search function. The toggling and excluding of categories is not intuitive and takes forever to implement. Actually, their UX is terrible, period. That's one thing MyMediaInfo had that was better.

We had absolutely zero responses to some really legitimate breaking news pitches we sent out through Cision's database for Release Distribution. We ended up using Globe Newsire after a week of excuse making to the client, Globe generated four interviews. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

It can reduce the amount of time it takes to find a reliable media source.

It has helped in generating news coverage for our clients. Review collected by and hosted on G2.com.

Jake N.
JN
Marketing Communications Director
Consumer Goods
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cision PR Newswire?

Cision has given me all the tools need to successfully launch a PR campaign, no matter the size. If there is something I want to do, Cision can do it. I primarily use it to manage my relationships with press people so it allows good access to the contact information and tracking of communications. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Cision bought Vocus, the other huge player in the industry. Both have been around for a long time and the user interface kind of speaks to their long history; in other words, it looks old. I've had other companies pitch their services and they always say the Cision UI is not as intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

The scariest thing about Cision is the price. It is quite expensive. The nice thing about the price is that you only have to pay of for what you use. Cision has a ton of options and a lot is included in this product so that's one way to overcome the price hurdle. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Like I mentioned before, Cision allows me to contact virtually any press person I need and all the major news outlets in the US where I do business. The huge value comes in news coverage garnered through the relationships I build through the Cision database of contacts. Review collected by and hosted on G2.com.

Natalie H.
NH
Client Services Manager
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cision PR Newswire?

Cision has been a great resource to work with to distribute press releases, monitor media and provide clients with detailed analytics that show valuable results and room for growth. Cision and Vocus merging has proved to be a great move on behalf of all users.

I especially like the keyword review tool that details how strong/popular words used in a press release are within the industry. This specific tool has been very helpful in allowing us to write for the web and increase our search engine optimization efforts.

Searching for media outlets and contacts is also a very intuitive process through Cision.

The tutorials and webinars offered are also very beneficial in understanding how to overall master Cision. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I wish the SEO tools would be more helpful in providing suggestions for alternative words to use.

Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Making recommendations based on knowledge of industry for lists, media outlets, contacts, keywords, etc. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

With the help of Cision, my company is able to narrow down target audiences and focus our efforts on specific groups that will benefit from the content we are providing. We are able to provide clients with excellent rational behind the decisions we make thanks to the information provided within Cision.

By using this Cision, we are saving our clients time and money. Review collected by and hosted on G2.com.

Brent R.
BR
Copywriter
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Cision PR Newswire?

It maintained one of the best databases of media personnel that my non-profit uses for contacting news outlets and reporters Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

They have to review each change to a media contact and sometimes they are slower with the change than I'd prefer Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

If anything, use it for the database that is extensive and well maintained. Much easier than trying to find all those people yourself Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Distribution of press releases to various media outlets and reporters Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The brand new layout. It has made it very interactive. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

On some of the screens/options there are too many small sections that are placed there but i have no clue what they are there for. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Take the online courses, they are very will put together. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We simply need the ability to be informed of the media surrounding our organization. Fast and timely information keeps us ahead of the "media ball". Review collected by and hosted on G2.com.

Jeff E.
JE
Vice President
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Cision PR Newswire?

The fact that it is so extensive and can narrow down what you seek based upon the keywords. the NALA works with a myriad of clients in different industries. Along with our writer's corral, who are subject matter experts in their own right, Cision's database allows us to correlate and capitalize on the appropriate media outlets for distribution. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Overall - nothing, I'm pleased with the functionality and all that I expect. However, in our work with and focus on local businesses, it would be beneficial if we had a more in-depth manner to identify localized press outlets and the type of write: i.e. journalist over blogger over editor over reporter ... Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

No matter the updates presented to the software it is easy to understand and utilize. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Able to get ours and our client's newsworthy messages out to their targeted audience. We are also not wasting our time or the clients or the journalists time by sending them matter which are not of importance to them. Subsequently we have, through the use of the database, since an increase in local media interests via printed news as well as journalist's interviews. Review collected by and hosted on G2.com.