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Cision PR Newswire Reviews & Product Details - Page 45

Cision PR Newswire Overview

What is Cision PR Newswire?

PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical industries. Our award-winning solutions streamline the communication workflow, empowering brands to identify the right influencers, craft and distribute meaningful campaigns and measure their business impact. Powered by cultivated media relationships, exclusive partnerships and innovative AI technology with PR best practices built-in, PR Newswire will help you reach and engage your target audiences on the channels they trust. We’ve earned the reputation for over 70 years as the industry’s most reliable distribution network with the broadest reach. Our credibility, digital authority, technology innovation and white-glove service can help you maximize media coverage and engagement from the audiences you target globally.

Cision PR Newswire Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Slovak, Spanish, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Cision PR Newswire helps communication teams gain earned media and prove business impact by delivering press releases and other content via the industry's largest, most trusted content amplification network.

How do you position yourself against your competitors?

For over 70 years, PR Newswire has connected your stories with the right audiences in the right chanels to provide maximum results. With 75K+ media outlets and websites and direct access to 400K+ journalists and influencers across 170+ countries and in 40+ different languages, our distribution network provides unmatched global reach.

As the most trusted source globally, media and journalists source PR Newswire content more than its competitors. With 2X the website traffic of any other wire service—more people will see your news when you distribute with PR Newswire. Access powerful insights with PR-specific AI technology built-in that’s based on extensive performance data and industry best practices. Easily incorporate recommendations reflected in your brand voice and desired tone for your news. And further amplify your news with paid options offering guaranteed visibility.


Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,018 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Description

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.


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Overview Provided by:

Recent Cision PR Newswire Reviews

TP
Tony P.Small-Business (50 or fewer emp.)
1.0 out of 5
"We were migrated from CISION/PRweb"
Support was quick to respond whenever we needed assistance.
Erika M.
EM
Erika M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most Comprehensive Wire Service"
The many distribution options - local, regional and national and lots of features to choose from.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Cision is very reliable"
The newswire support team is always on top of it
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Cision PR Newswire Media

Cision PR Newswire Demo - PR Newswire Online Member Center
From creation to amplification, manage your entire press release campaign effortlessly in one intuitive platform. Safely upload your press releases to our platform, equipped with multi-factor authentication to ensure your account's security. Your news is then thoroughly proofread by our editorial...
Cision PR Newswire Demo - PR Newswire AI
From AI-powered press release writing and editing tools to data-driven insights, our AI features empower you to create and distribute compelling brand stories with unparalleled efficiency. Accessible through our customer platform, leverage AI to generate ideas and enhance productivity, so you can...
Cision PR Newswire Demo - PR Newswire Visibility Reports
Every release receives a complimentary Visibility Report to provide insights on overall success. See online pickup, traffic, audience data, engagement metrics and industry benchmarks as well as viewers and engagement for specific lists. Additional metrics are available for amplification solutions...
Reimagine Press Release Creation with PR Newswire's AI
Play Cision PR Newswire Video
Reimagine Press Release Creation with PR Newswire's AI

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Video Reviews

748 Cision PR Newswire Reviews

3.9 out of 5
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748 Cision PR Newswire Reviews
3.9 out of 5
748 Cision PR Newswire Reviews
3.9 out of 5

Cision PR Newswire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cision PR NewswireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Amanda W.
AW
Digital Media Coordinator
Think Tanks
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

I love the list management tools. It's so easy to target exactly what kind of journalists we want to read our content. Even better is the fact that it's automatically updated, meaning I don't ever have to worry about it being the latest information available. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The interface could be a bit more attractive from an aesthetics perspective. It's not entirely intuitive. Reads more like a database than a user-friendly system. Especially when I need to scroll through a list of a drop-down tab, it's the worst thing ever! Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We have been able to get our content in front of the exact people who need it. It has increased our role in the media and has awarded us significant press attention where we otherwise wouldn't have been noticed. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cision PR Newswire?

Your press release can be seen/picked up by any outlet in the regions you choose. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

You can't see who views your release, choose who picks it up, and where it's published. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Getting more news out in the media. Review collected by and hosted on G2.com.

Verified User in Biotechnology
UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

The many outlets they use to distribute press releases. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

There is no guarantee that these news outlets will pick up your press releases. So, if they don't, it's waste of money. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I don't think that I'm solving any business problems. I don't believe that I have realized any benefits. Review collected by and hosted on G2.com.

Matt B.
MB
Public Relations Manager
Hospital & Health Care
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

Good strong database of media contacts, easy to use and navigate distribution system.

Also is easy to add users to receive email notifications, and for the most part, contacts are up-to-date Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Distribution system is based on points, which is rather difficult to keep up on, especially wire release. I would much rather prefer to just know i have 10 wire releases vs. 172 points and then need to figure out which release to use.

Also, the reporting could use a bit of a build up. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Look around but if your needs call for a strong database, Cision is a good product for you to consider Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Public relations media information outreach; database contacts; direct distribution to local media saves time. Review collected by and hosted on G2.com.

Verified User in Entertainment
EE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Cision PR Newswire?

Reasonably up-to-date and efficient for finding people, outlets, interests, and ideas. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

There was a time when browsing volumes of books and media listings sometimes triggered ideas and this is less serendipitous. But I can't really say that I got that much out of the "old school" way. So not a major dislike. Cost is a factor. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Need to develop relevant media lists to serve goals of a campaign Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

As someone who remembers when all of this information came in BOOKS, I am always delighted when I can pull a list - such as all radio personalities in Phoenix, AZ - in minutes. Sending a distribution is easy. BEST OF ALL - the support staff. They have always, always, always been very patient and walked me through any problems I was having, and they've always resolved every issue.

It's an amazing resource - very thorough and as up-to-date as can be, but of course, no data base is going to be 100%. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

1. You can only have one attachment when you send a distribution - often, I'd like to include a photo or additional piece of background with my release.

2. They are actually very "light" on bloggers. Probably 90% of the bloggers I work with are NOT found on Cision, including some very well-read/successful bloggers. That is OK - as long as you know that any list of bloggers you pull is just scratching the surface.

3. I'd like to be able to narrow my searches more precisely by job title - and I will admit, it's very possible that I am just not using the system right, and there is an easy way to do what I need to do. But I find that if I ask for Radio Stations in Phoenix, AZ covering News - my list back might be very limited. So I search for stations covering everything (when what I really want is just news and on-air personalities), and I get back a list that includes a lot of advertising staff, station management, promotions people, etc. I have to go through the list and delete people I don't want, which can take some time. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

It has served us very well, but we have national clients in varied industries. Most of our clients are B2C (from home improvement to hospitality to health care, but there is some B2B and high-tech.) We may need to work with Popular Science, the Dallas Morning News and Canadian mom blogs all in the same day. If you work in a very narrow vertical or your client serves only a few markets, it may be too pricey for your needs. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Securing media coverage for clients - identifying targets and their contact information. Review collected by and hosted on G2.com.

Matt D.
MD
Senior Account Manager
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

Great access to media contact info, Great access to monthly unique impressions. Great for monitoring media coverage. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I think it loads a bit slowly when you are trying to cull media lists. I also don't like the 5,000 email limit on distributions because it's hard to remove people once they've been added. In other words. If I'm adding full lists of people for a distribution and it comes to 5,765, I can't easily remove the extra 765. I have to remove 765 individuals (which is practically impossible), or I have to start over completely with the distribution. I think that could be much better. Also, it takes too long to receive a test distribution. It would be better if that were automatic. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Be patient. Loading lists and distributions takes a long time. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Cision helps us target media better than other software. We are also monitoring media and using the distribution feature. I think more than anything it makes sure that we do a good job in targeting the right media for the right stories. Media hates to get emails that aren't relevant. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The customer service representatives are very friendly, helpful and prompt. The comprehensive media database has been immensely helpful for pitching stories and contacting outlets. The most helpful feature for us has been the media monitoring-- it's a feature that we have a hard time finding a system we like so this has been great. It seems like most places only offer monitoring for press releases, which is great, but we really do need it for a lot of other times we aren't sending releases.

It is an incredibly powerful tool, and with the right training you can feel confident you're getting the best of the internet. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

As an agency with lot of clients and projects, our media monitoring search terms have gotten out of hand. I've tried to keep them as organized as possible and routinely ask the customer service reps for advice on how to better organize so we aren't getting irrelevant coverage/aren't missing anything, and it seems to get more and more convoluted. I've even asked for training on this topic, and was referred to a webinar that didn't offer any help. This isn't something that I can devote hours upon hours to each day, so it would have been nice to just get the one expert training out of the way. That way I wouldn't have to ask for additional help every single time I ask to update our search terms. I don't like how we can't create folders of Boolean search strings. It would be really helpful if Agents could have multiple folders, or subscriptions they break searches into. That way it would be really quick to find articles by client/topic in Coverage later on. The current system requires a lot of manual filtering.

The price almost prevented us from renewing this year, but we signed on again for a stripped down version that cuts costs. We were very close to signing up with PR Newswire's Agility for a similar price (but not stripped down). Ultimately, I hope to get the best of both worlds once the products merge. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

If you're going to go with the product, be prepared to use all of its features in order to feel like you're getting your money's worth. If you're only using it for one or two of the features, you might to consider a provider with a la carte pricing. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Cision allows us to be aware of and join conversations about our clients, work and employees. It has been great to be able to find press contacts quickly and easily. It gives our Director of Agency Communications quick access to reporters for pitching. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I'm not sure if I like anything best. It's run of the mill software that meet our needs without any value added. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

They should add social listening in addition to media monitoring. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

PR/Media tracking Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
IN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Once account was set up, it's been easy. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

It was time consuming getting started., but once it was set up it's been overall a good investment. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We've been able to reach the media with our news. From that, we've heard directly from other media so our reach is growing. Review collected by and hosted on G2.com.