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Cision PR Newswire Reviews & Product Details - Page 43

Cision PR Newswire Overview

What is Cision PR Newswire?

PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical industries. Our award-winning solutions streamline the communication workflow, empowering brands to identify the right influencers, craft and distribute meaningful campaigns and measure their business impact. Powered by cultivated media relationships, exclusive partnerships and innovative AI technology with PR best practices built-in, PR Newswire will help you reach and engage your target audiences on the channels they trust. We’ve earned the reputation for over 70 years as the industry’s most reliable distribution network with the broadest reach. Our credibility, digital authority, technology innovation and white-glove service can help you maximize media coverage and engagement from the audiences you target globally.

Cision PR Newswire Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Slovak, Spanish, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Cision PR Newswire helps communication teams gain earned media and prove business impact by delivering press releases and other content via the industry's largest, most trusted content amplification network.

How do you position yourself against your competitors?

For over 70 years, PR Newswire has connected your stories with the right audiences in the right chanels to provide maximum results. With 75K+ media outlets and websites and direct access to 400K+ journalists and influencers across 170+ countries and in 40+ different languages, our distribution network provides unmatched global reach.

As the most trusted source globally, media and journalists source PR Newswire content more than its competitors. With 2X the website traffic of any other wire service—more people will see your news when you distribute with PR Newswire. Access powerful insights with PR-specific AI technology built-in that’s based on extensive performance data and industry best practices. Easily incorporate recommendations reflected in your brand voice and desired tone for your news. And further amplify your news with paid options offering guaranteed visibility.


Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,018 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Description

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.


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Overview Provided by:

Recent Cision PR Newswire Reviews

TP
Tony P.Small-Business (50 or fewer emp.)
1.0 out of 5
"We were migrated from CISION/PRweb"
Support was quick to respond whenever we needed assistance.
Erika M.
EM
Erika M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most Comprehensive Wire Service"
The many distribution options - local, regional and national and lots of features to choose from.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Cision is very reliable"
The newswire support team is always on top of it
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
4 people requested security information

Cision PR Newswire Media

Cision PR Newswire Demo - PR Newswire Online Member Center
From creation to amplification, manage your entire press release campaign effortlessly in one intuitive platform. Safely upload your press releases to our platform, equipped with multi-factor authentication to ensure your account's security. Your news is then thoroughly proofread by our editorial...
Cision PR Newswire Demo - PR Newswire AI
From AI-powered press release writing and editing tools to data-driven insights, our AI features empower you to create and distribute compelling brand stories with unparalleled efficiency. Accessible through our customer platform, leverage AI to generate ideas and enhance productivity, so you can...
Cision PR Newswire Demo - PR Newswire Visibility Reports
Every release receives a complimentary Visibility Report to provide insights on overall success. See online pickup, traffic, audience data, engagement metrics and industry benchmarks as well as viewers and engagement for specific lists. Additional metrics are available for amplification solutions...
Reimagine Press Release Creation with PR Newswire's AI
Play Cision PR Newswire Video
Reimagine Press Release Creation with PR Newswire's AI

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Video Reviews

748 Cision PR Newswire Reviews

3.9 out of 5
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748 Cision PR Newswire Reviews
3.9 out of 5
748 Cision PR Newswire Reviews
3.9 out of 5

Cision PR Newswire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cision PR NewswireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Cision PR Newswire?

I like how you can quickly look up any information about media, very quickly. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Sometimes what I am looking for did not come up. It was missing a lot of local bloggers in the area. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Great product! Worth it for anyone who is in the PR field. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I used it to find media outlets and figure out who I should be sending press releases to. It was nice because you can find all of the media outlets all over the country. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

The detailed queries, that the journalists' emails are (usually) given, and the easy to navigate emails. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I think that the queries could be condensed into fewer emails at a time. It's a lot of reading through many queries for one or two that will work. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

As a PR professional, I want to get my clients interviewed for stories that speak to their knowledge and expertise. The Profnet emails allow me to see stories that outlets are working on. Review collected by and hosted on G2.com.

Justine R.
JR
Owner
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

Love the information and contact information for most of the reporters and press I am trying to connect with. It is simple for us to use and find the press we are looking to connect with. I really like being able to see who has read my email, which allows me to stay connected to those frequent openers and send less pitches to those who do not open as frequently. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Not every contact has all the information and is it difficult to manage lists. There is a learning curve to some of the features. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

We found this to be extremely useful while building our internal press list without using a large PR firm. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We are able to connect with Press and are able to tailor pitches to them. We are able to connect with press around updates, events, promotions better than we ever were before. I loved being able to geo and activity target making my pitches more relatable and relevant. Review collected by and hosted on G2.com.

Melissa K.
MK
Director of Institutional Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The accessibility and availability of all of the functions throughout the PR platform. I like that I can track my activity through charts and graphs, and also print out reports to monitor what I've done over a specified time period. Everything I need is on my dashboard and accessible to me and my team. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I would like more training on how to use all of the features, but I would like those trainings on my own time. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

The platform is easy to use and easy to train. It is also visually appealing and it is on trend. I am constantly contacted for webinars to improve my skill set and also to find out if I need any assistance with anything. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I am solving the issue of efficiency when contacting the media. Using Cision is a much faster and concise way of doing business and all of my reports are at my fingertips. Tracking my activity and the activity of my team through the program is a huge benefit. Review collected by and hosted on G2.com.

Kristen C.
KC
Corporate Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The best part about the Cision suite is how easy it is to use. Whether you are trying to create a list or simply send out a distribution everything is clearly laid out in front of you. They also have a really great database for niche industries. Working in the event industry, it can sometimes be hard to find all the global media contacts for big outlets online. Cision did not disappoint with their results. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

While they have great list for the US, some of their global contacts could use some work. Working for an international company with clients in Europe, Middle East, APAC region and North America - we need to be able to reach all these clients and potential clients. Enhanced lists in global areas would be great.

Their account managers, at least from my experience are pretty hands off as well. I would love to have them be a little more proactive with their approach. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

They really are the best in the business with their solution, especially after acquiring Vocus. However, they can get pricey if you are in-house and have a small budget like we do and you won't see that much of a price change from year to year. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We needed a more efficient way to reach out to contacts and Cision has helped with that. Also it is hard to find the right contacts for our industry - Cision helped us to get the right names. We have already seen a huge increase in the amount of times our company is listed online. We needed to expand our reach, and we did. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Wide breadth of information on journalists and specialty publications, the ability to narrow down searches. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Outdated journalist/ outlet information, which led to media lists I had to vet for accuracy. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Finding contact info for pertinent journalists and outlets Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Cision has a strong database of media contacts and is pretty easy to use. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The database is too high level -- you need to do a significant amount of additional research to make sure you are targeting the right reporters and outlets. The contact information is great, but the profile information is way too high level. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

They are always willing to negotiate a lower price -- play hardball. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Generating more media awareness and thought leadership and connecting with influencers Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

The ability to search contacts fast - instead of going through all of these outlets one by one, can do a fast narrowed down search Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Time to upload; some limited capabilities unless get a truly expensive plan. It is already a minimum of nearly $5000 - and to get more capabilities is easily out of price range Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

minimizing time on research - research takes a lot of time but cision helps to minimize that Review collected by and hosted on G2.com.

Ashby B.
AB
Marketing and Public Relations Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

That a lot of the media outlets have multiple contacts listed and their department. I don't always need to contact the editor or the marketing department when sending a press piece or a calendar event. Cision's organization helps me reach the most appropriate person for my message. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The the PR tracking and ROI calculator costs so much. I would love to be able to track my leads and what actually makes it to print and who might have seen it. But, as a small DMO we don't have the money for those sorts of resources. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Cision has been extremely helpful when it comes to finding, researching, and contacting social influencers. Digital and social media is certainly a marketing direction we want to continue to move in and finding social influencers in our area or who align with our brand is key. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

It's a one stop shop that allows us to meet all our media relations needs (list building, research, distribution, analytics tracking). Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

It lags a lot when loading, custom fields aren't sortable, media contacts aren't updated often enough/proactively. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We've been able to track our relationships with reporters and better target our communications. Review collected by and hosted on G2.com.