Cello Pros and Cons

As a head of marketing, finding efficient tools that streamline our operations and enhance our marketing strategies is crucial. Cello has been significantly reducing customer acquisition costs through its referral platform. The implementation was fast, and the platform required almost zero maintenance, allowing us to focus more on strategy and less on technical details.

Cello's platform has substantially impacted our marketing efforts. It has made our referral process more effective, turning our users into a robust growth channel.

Moreover, Cello's support has been nothing short of human and caring. They are continuously helping us optimize our referral programs and improve performance metrics. Review collected by and hosted on G2.com.

While Cello’s dashboards could use some enhancements for an even smoother user experience, e.g. by allowing customer filters and more customisation, based on our interaction of far, I am confident that their dedicated team will address these improvements. Review collected by and hosted on G2.com.

We and our users absolutely love how simple and easy it is to use Cello. All they have to do is hop into their Shore account, grab the referral widget, and share the link with their colleagues on social media or mobile platforms. The rewards just flow smoothly afterward. It's really a breeze for everyone involved, making it super user-friendly. Review collected by and hosted on G2.com.

Adding more ways to cash out would be super helpful. Offering users more rewards to choose from would make the program even cooler. Review collected by and hosted on G2.com.

Easy to use and intuitive plattfrom, customer support is excellent, fast and reliable. I cannot say anything about the "easy of implementation" as I am on the business side, but what I heard from the tech team, it seamed very smooth and straight forward.

PLUS Side: Added service for Partners/Affiliates due to monitoring and dashboard capabilities. Review collected by and hosted on G2.com.

SSO sometimes seams buggy as clients struggle signing in with it, however the team is always fast in providing alternatives.

Invoicing: It is only possible to receive an invoice a day, not collected invoice for the whole month. This makes life though for finance departments, but I was assured, that the team is updateding this right now. Review collected by and hosted on G2.com.

super fast implementation and not a lot of development resources needed. Easy to handle interface.

Product just WORKS and helps us grow our business organically.

We now roll out the second big function (affiliate) with them. Review collected by and hosted on G2.com.

Nothing. We collaborate great and provide feedback to shape potential new functionalities. hats off. Review collected by and hosted on G2.com.

Cello's onboarding process and support is top-notch. They are highly responsive, professional, and innovative, and truly partner with their clients. Their success-based pricing model has allowed us to scale our referral program while maintaining efficient metrics, which has been a major benefit to our business. We appreciate their commitment to our success and the high level of service they provide. Review collected by and hosted on G2.com.

While Cello currently only allows for private payouts as a reward option, we would love to see additional reward choices such as donations or in-product discounts in the future. These options would provide added flexibility and allow us to tailor our referral program to the needs and preferences of our users. Review collected by and hosted on G2.com.

It provides a simple solution for exactly what we need. The team are also very responsive to new feature requests Review collected by and hosted on G2.com.

Because it is relatively new some of the behind the scenes processes are still manual vs all automated in the software itself Review collected by and hosted on G2.com.

I like how simple and easy it is to use Cello. The system helps our users to share their love for Smoobu in a way that will also reward them :) Review collected by and hosted on G2.com.

None I can mention so far. I appreciate that they keep asking for feedback, though Review collected by and hosted on G2.com.

They really listen to their clients feedback and requests and are quick to implement improvements. Review collected by and hosted on G2.com.

Still early stage and some QoL features missing, but I'm confident they wil get there Review collected by and hosted on G2.com.

It has a positive impact on our revenue pipeline and is easy to implement and use. Review collected by and hosted on G2.com.

Nothing so far. Is still a little light on features but that will come over time. Review collected by and hosted on G2.com.

Having multiple integration options with Cello is fantastic. We chose to position Cello in our menu, aligning it perfectly with our UI. Plus, the best part is that you only pay when the referral program delivers the desired results! Review collected by and hosted on G2.com.

Tracking and attribution for sales-led campaigns can be tricky, but Cello is on the right track with its current model. Excited to see even more features designed to empower sales teams, like including them directly in the workflow. Review collected by and hosted on G2.com.