Cello Pros and Cons

We loved how straightforward it was to implement and use Cello. For our users, all they have to do is open the referral widget from our web app, and share the link through social media or with their colleagues. From there, the rewards follow. Very simple to use for all parties involved. Review collected by and hosted on G2.com.

It would be great if the payout options could be diversified. Having more choices for rewards would make the programme even more appealing to our users. Review collected by and hosted on G2.com.

The setup is quick and easy, and the interface looks like a white-label product. The team really put focuses on the simplicity of the product, as the users do not need to create a Cello account to send out referrals and they can always see what's happening. An overall great user experience - easy to be integrated for the customer and very intuitive to be used for the users. Review collected by and hosted on G2.com.

Reporting rewards still requires some manual work, depending on the CRM and payment gateway in use. However, they recently released a Stripe Webhook and are developing more APIs to automate the process. Review collected by and hosted on G2.com.

Celoo is super reliable, intuitive and well-designed, which is much appreciated when talking about a tool that will sit in your own product. Quite a different experience from other tools we've tried for referral programmes, hence it seems that the team is on to building a new category of viral growth tooling. Extremely good onboarding experience and customer success. Serious stuff. Review collected by and hosted on G2.com.

Still some integrations missing in order to make the onboarding totally frictionless, but hopefully these are coming soon! Review collected by and hosted on G2.com.

Super fast and easy it is to set it up. Really straight forward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them. Review collected by and hosted on G2.com.

It's still early-stage, so it's normal that some features are not yet build out. But the MVP is already super, super powerful and cover 99% of what we want to achieve. Review collected by and hosted on G2.com.

It's a great (additional) source of sales/marketing drivers. Help us to generate additional business from users who like our product (advocats). If you are thinking this year what to add to help you out with getting extra leads - this is a no-brainer. Easy to implement into your existing product + can get you really big clients on board. Review collected by and hosted on G2.com.

Maybe mobile app? Or more analytics? Not sure - It's good, but I believe in future will be even better :). Review collected by and hosted on G2.com.

Probably like all startups, we were always limited in dev resources so we were postponing user-referrals from quarter to quarter although we knew it could have a significant impact on our topline. Cello comes out of the box and just takes a couple of hours to get started. Review collected by and hosted on G2.com.

More reward payout options to test with would be nice. Review collected by and hosted on G2.com.

You feel that Cello is a team of strong professionals with great experience in growth. In the first call, they integrated the referral widget in our tool and it simply looked great. The onboarding process was super smooth, with great support from the CS and product team. The dev documentation was also very sophisticated Review collected by and hosted on G2.com.

Some manual effort included providing payment reports to Cello where they don't have a native payment integration yet. But I know they're working on it, so looking forward to it! Review collected by and hosted on G2.com.

It's amazing how much time you can actually save by integrating cello for referrals instead of building this functionality internally + you get a great UX on top Review collected by and hosted on G2.com.

I honestly can't think of a reason why a company would choose to build this themselves instead of using channel Review collected by and hosted on G2.com.

The core features of Cello are deeply integrated into ours, this makes its capabilities appear to be a natural extension of our product. We're already seeing how it could lead to more sustainable growth by ensuring that, early on, the LTV of a customer exceeds the cost to acquire them. Review collected by and hosted on G2.com.

It can be challenging to customise or modify the widget. Review collected by and hosted on G2.com.

The onboarding process and support from Cello is excellent. Very responsive, very professional and very innovative. You really partner-up with Cello. Their success-based pricing enables us to both scale our program and maintain desirable efficiency metrics. Review collected by and hosted on G2.com.

Currently you can only reward users via private payouts. Would be great to have other reward options such as donations, in-product discounts. Review collected by and hosted on G2.com.