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Cello Reviews & Product Details

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Cello?

Having multiple integration options with Cello is fantastic. We chose to position Cello in our menu, aligning it perfectly with our UI. Plus, the best part is that you only pay when the referral program delivers the desired results! Review collected by and hosted on G2.com.

What do you dislike about Cello?

Tracking and attribution for sales-led campaigns can be tricky, but Cello is on the right track with its current model. Excited to see even more features designed to empower sales teams, like including them directly in the workflow. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Finally, we were able to amplify our existing word-of-mouth notion to an extent that provides is now a significant contribution to our revenue mixWhile word-of-mouth is prevalent in the construction industry, we have struggled to measure it accurately due to its complexity. However, with Cello, we have found a simple and user-friendly solution that allows us to track word-of-mouth effectively and with greater accuracy. Review collected by and hosted on G2.com.

Cello Overview

What is Cello?

Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success!

Cello Details
Discussions
Cello Community
Languages Supported
Danish, German, English, French, Hindi, Italian, Dutch, Norwegian, Portuguese, Spanish
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Product Description

Cello is the world’s first user-led growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love. Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.


Seller Details
Seller
Cello
Year Founded
2022
HQ Location
Munich, DE
Twitter
@cello_hq
69 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
Description

Cello is the first user-led growth platform that helps growth- and late-stage B2B SaaS to turn their power users into their most scalable, targeted, and cost-efficient acquisition channel. Drive word-of-mouth growth at scale with the power of incentives. • Deploy an E2E referral program — across UX, billing, and payout — in just 4h of development • Offer a sharing UX/UI that feels native and delightful without being intrusive • Set up flexible, automated personal incentives and rewards with fully-automated attribution • Track performance in real-time, making attribution and proving ROI a breeze • Integrate natively with your CRM, events tracking, database, BI tools, and more Proudly powering referrals for the likes of Typeform, SevDesk, Fellow, Join, and many more.


Philipp R.
PR
Overview Provided by:

Recent Cello Reviews

Marianne v.
MV
Marianne v.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use (and set up) referral system"
I like how simple and easy it is to use Cello. The system helps our users to share their love for Smoobu in a way that will also reward them :)
CT
Christoph T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Cello is an amazing word-of-mouth tool tailor-made for SaaS companies."
We and our users absolutely love how simple and easy it is to use Cello. All they have to do is hop into their Shore account, grab the referral wid...
Will A.
WA
Will A.Small-Business (50 or fewer emp.)
4.5 out of 5
"Simple, easy and clear to use referral tool"
It was quick to setup, it looks great within the platform and it's easy for our users to use.
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Cello Media

Cello Demo - User Referrals
Our referral experience makes it easy for your most passionate users to share with their network and get rewarded
Cello Demo - Growth Portal
Set-up your referral program and campaigns in no time. Easy to analyze, improve and scale. Makes proving ROI a breeze.
Cello Demo - Integrations and Platform
Cello works in harmony with your existing product user experience and seamlessly integrates with your existing platform & tools
Answer a few questions to help the Cello community
Have you used Cello before?
Yes

31 out of 32 Total Reviews for Cello

4.9 out of 5
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31 out of 32 Total Reviews for Cello
4.9 out of 5
31 out of 32 Total Reviews for Cello
4.9 out of 5

Cello Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CelloQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Amon M.
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

As a head of marketing, finding efficient tools that streamline our operations and enhance our marketing strategies is crucial. Cello has been significantly reducing customer acquisition costs through its referral platform. The implementation was fast, and the platform required almost zero maintenance, allowing us to focus more on strategy and less on technical details.

Cello's platform has substantially impacted our marketing efforts. It has made our referral process more effective, turning our users into a robust growth channel.

Moreover, Cello's support has been nothing short of human and caring. They are continuously helping us optimize our referral programs and improve performance metrics. Review collected by and hosted on G2.com.

What do you dislike about Cello?

While Cello’s dashboards could use some enhancements for an even smoother user experience, e.g. by allowing customer filters and more customisation, based on our interaction of far, I am confident that their dedicated team will address these improvements. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

I want to be setting up and running a referral program on autopilot. Review collected by and hosted on G2.com.

CT
VP Sales & Partnerships
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

We and our users absolutely love how simple and easy it is to use Cello. All they have to do is hop into their Shore account, grab the referral widget, and share the link with their colleagues on social media or mobile platforms. The rewards just flow smoothly afterward. It's really a breeze for everyone involved, making it super user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Cello?

Adding more ways to cash out would be super helpful. Offering users more rewards to choose from would make the program even cooler. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

With the current macroeconomic landscape, it's crucial for us to maximize our capital efficiency while still ensuring strong growth. In this regard, Cello will undoubtedly be invaluable in helping us tackle these tough situations. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

Easy to use and intuitive plattfrom, customer support is excellent, fast and reliable. I cannot say anything about the "easy of implementation" as I am on the business side, but what I heard from the tech team, it seamed very smooth and straight forward.

PLUS Side: Added service for Partners/Affiliates due to monitoring and dashboard capabilities. Review collected by and hosted on G2.com.

What do you dislike about Cello?

SSO sometimes seams buggy as clients struggle signing in with it, however the team is always fast in providing alternatives.

Invoicing: It is only possible to receive an invoice a day, not collected invoice for the whole month. This makes life though for finance departments, but I was assured, that the team is updateding this right now. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Automatic invoicing of partners, easy tracking of partner activities, Customer engagement tool, automatic promotion due to WOM Review collected by and hosted on G2.com.

Jannik A.
JA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

super fast implementation and not a lot of development resources needed. Easy to handle interface.

Product just WORKS and helps us grow our business organically.

We now roll out the second big function (affiliate) with them. Review collected by and hosted on G2.com.

What do you dislike about Cello?

Nothing. We collaborate great and provide feedback to shape potential new functionalities. hats off. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

We could easily implement the widget in our software and cello even takes away all the payment hassle and headaches about accounting and taxes afterwards. Love it. Review collected by and hosted on G2.com.

CB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Cello?

Cello's onboarding process and support is top-notch. They are highly responsive, professional, and innovative, and truly partner with their clients. Their success-based pricing model has allowed us to scale our referral program while maintaining efficient metrics, which has been a major benefit to our business. We appreciate their commitment to our success and the high level of service they provide. Review collected by and hosted on G2.com.

What do you dislike about Cello?

While Cello currently only allows for private payouts as a reward option, we would love to see additional reward choices such as donations or in-product discounts in the future. These options would provide added flexibility and allow us to tailor our referral program to the needs and preferences of our users. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

In the current landscape, paid advertising costs are skyrocketing, and we were in need of more cost-effective growth channels. Cello's offering has been the perfect solution for us. Their referral platform has allowed us to tap into a new channel for growth, and we've been thrilled with the results. Review collected by and hosted on G2.com.

Nick T.
NT
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

It provides a simple solution for exactly what we need. The team are also very responsive to new feature requests Review collected by and hosted on G2.com.

What do you dislike about Cello?

Because it is relatively new some of the behind the scenes processes are still manual vs all automated in the software itself Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

For an automated referral programme for all our users within our product and a more tailored partnership/referral programme that we run out of product Review collected by and hosted on G2.com.

Marianne v.
MV
Head of Host Relations Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

I like how simple and easy it is to use Cello. The system helps our users to share their love for Smoobu in a way that will also reward them :) Review collected by and hosted on G2.com.

What do you dislike about Cello?

None I can mention so far. I appreciate that they keep asking for feedback, though Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Referral and affiliate program Review collected by and hosted on G2.com.

Florian W.
FW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

They really listen to their clients feedback and requests and are quick to implement improvements. Review collected by and hosted on G2.com.

What do you dislike about Cello?

Still early stage and some QoL features missing, but I'm confident they wil get there Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Automate the complete backoffice for referrals. Review collected by and hosted on G2.com.

Benedikt B.
BB
COO & Managing Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Cello?

It has a positive impact on our revenue pipeline and is easy to implement and use. Review collected by and hosted on G2.com.

What do you dislike about Cello?

Nothing so far. Is still a little light on features but that will come over time. Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Frictionless referral incentivization of our indirect channels. Review collected by and hosted on G2.com.

Will A.
WA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Cello?

It was quick to setup, it looks great within the platform and it's easy for our users to use. Review collected by and hosted on G2.com.

What do you dislike about Cello?

There could be a little more customisability with what we could do within the product to encourage more referrals (i.e. customising landing pages or emails) Review collected by and hosted on G2.com.

What problems is Cello solving and how is that benefiting you?

Cello helps us manage and run a referral and affiliate programme. Review collected by and hosted on G2.com.