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Casted Reviews & Product Details

Casted Overview

What is Casted?

Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their podcast content to fuel their content marketing strategy. With Casted, marketers can harness the power of conversation to create rich, relevant, expert-driven content that serves a purpose and delivers results. Leading companies with brand podcasts, including Drift, Sumo Logic, and LogicGate, trust Casted’s platform to amplify the conversations as central parts of their marketing strategies. Based in Indianapolis, the company is backed by High Alpha Capital, Elevate Ventures, Tappan Hill Ventures and more. Learn more at casted.us or Twitter @gocasted.

Casted Details
Discussions
Casted Community
Languages Supported
English
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Product Description

Casted is the first and only marketing platform for branded podcasts, empowering showrunners to unlock the full potential of each episode. Manage, Activate, and Measure podcasts from end-to-end. Engage an audience, improve sales alignment, and quantify podcast value with metrics that matter to brands. Learn more at casted.us or on Twitter @gocasted.

How do you position yourself against your competitors?

Casted is made by B2B marketers for B2B marketers. In one intuitive platform, you can publish and distribute podcast and video content, search existing content, break it down into clips and critical takeaways, access and edit transcripts, see which brands and accounts are consuming, and measure the impact of it all in rich, meaningful ways.


Seller Details
Seller
Casted
Year Founded
2019
HQ Location
Indianapolis, Indiana
Twitter
@gocasted
695 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®

Sarah B.
SB
Overview Provided by:

Recent Casted Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Casted, MVP of Our Content Strategy"
Casted has made content distribution so easy with the audio/videograms. I'm no longer having to use an assortment of tools to create visually compe...
Nate S.
NS
Nate S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Justify your podcast with ROI"
I love how I can track all of our metrics for all of our shows in one easy place and they make publishing a breeze.But what I love the most, is as ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Innovative platform for podcasting - help generate reusable content across media"
Build in features to engage your audience such as: * highlights (allow audiences to jump to specific sections) * transcript (human and AI that ...
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Casted Media

Casted Demo - Casted Managed Content
The Managed Content dropdown will take you directly to where your Collections (shows) and Items live. From here, users can click into a show and work within the episodes to create one-click clips and key takeaways, custom embeddable or stand-alone videograms and audiograms, grab your automaticall...
Casted Demo - Metrics
You can't make significant strategy decisions without really great data. And with Casted, that's precisely what you get that you cannot get anywhere else. Casted goes far beyond downloads, but we ensure that you can still get the data that you have been tracking because consistency is key when gr...
Casted Demo - Do you know who is listening?
Casted goes far beyond what we've ever known before in the world of video and audio marketing. We enable our users to see which accounts are finding and consuming your content. Marketing, Sales, and Customer Success all find rich value in the data delivered. What makes this better? If a contact i...
Casted Demo - Easy to understand analytics
Casted makes finding the data you need to fuel your content and marketing strategies easy. You can see where your traffic originates and how they consume content to adjust your dissemination process. And even better than that? You can easily identify the themes that resonate most with your target...
Casted Demo - Custom Playlists
We all hope that our audience wants to consume more of our content, becoming loyal followers and evangelists for our Brand. Help them consume more with Custom Playlists.
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25 Casted Reviews

4.7 out of 5
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25 Casted Reviews
4.7 out of 5
25 Casted Reviews
4.7 out of 5

Overall Review Sentiment for CastedQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

Build in features to engage your audience such as:

* highlights (allow audiences to jump to specific sections)

* transcript (human and AI that increase your SEO as well as allow you to capture your podcast content easily)

* creation of audiogram / videogram of highlighted sections that makes it super easy to reuse the content in small and consumable ways

* highly engaged team that soaks in your suggestions and continue to improve the platform Review collected by and hosted on G2.com.

What do you dislike about Casted?

Nothing is perfect to start; however, the Casted team quickly responds via support tickets or contacts. They welcome and take feedback on how to improve all the time, and the support experience is one of the best in the industry. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Hosting the podcast, gathering metrics and creating reusable content that I can use in different social media channels. Review collected by and hosted on G2.com.

Nate S.
NS
Head of Community
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Casted?

I love how I can track all of our metrics for all of our shows in one easy place and they make publishing a breeze.But what I love the most, is as someone who's role is tied to revenue, I can check out what organizations are listening to our podcast and then work to build sales momentum within those. Talk about a home run! Review collected by and hosted on G2.com.

What do you dislike about Casted?

We had a few hiccups early on combining our SEO strategy with the pages Casted spins up for shows. We want podcast traffic to blog posts to add to our overall SEO strategy. We were able to work out a custom solution but that was a hurdle early on. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted is helping us get our podcasts out to the public quicker and track the ROI that these shows have on our actual business. They are providing data and analytics across all platforms in one easy place. Review collected by and hosted on G2.com.

Response from Kate DeGroot of Casted

Hey Nate! Thanks so much for your feedback about Casted. Thanks to your suggestions, we have some new functions in development to make your SEO strategies come to life within Casted!

Jon M.
JM
Chief Content Creator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

The Casted UI is full of features that allow us to promote our podcasts quickly and socially. From creating transcript clips and sharing them using video/audiogram templates already provided to a fully customizable website for our podcast items or collections. Review collected by and hosted on G2.com.

What do you dislike about Casted?

I honestly can't think of anything I dislike about Casted. It does everything I need it to do providing my listeners with a better overall listening experience thanks to Casted. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted solves the problem of entrepreneurs that are doing everything themselves. Not enough time or we are spending too much time trying to promote our content socially. Typically I spent about 2 hours a day, creating highlights of podcasts and then posting them socially. Casted allows me to fully host my podcast or integrate with an existing RSS feed. From there, I highlight the transcript or quote I'd like to share, Click create, share with a link, download, or even embed it. Casted probably saves me six (6) hours a week preparing and sharing my content socially. Review collected by and hosted on G2.com.

Julian A. L.
JL
Member
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

The ability to take existing audio and video content and have it transcribed immediately enables multiple functions within our organization to distribute content that typically would live in a silo. Marketing, sales, and customer experience teams now have access to the same thought-leading content that can unlock new business and grow existing partnerships. Review collected by and hosted on G2.com.

What do you dislike about Casted?

To use Casted to the fullest extent, we need to build a team internally or hire an external team to fuel our content engine. It's a great problem to have because once we get the right content engine in place, we'll be able to expand the life of each piece of content we create. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Content that would typically live at the top of our Marketing funnel is now trackable to activity at the bottom of the funnel. We can answer the question of whether or not our ideal customer is engaging with the content we produce and does it lead to closed won business. Review collected by and hosted on G2.com.

KS
Senior Marketing Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

As a content creator, I love the ability to take long form content and make it digestible for all types of consumption with written and visual aspects. Their automated transcription adds a needed accessibility while also supporting our SEO. I love that when sharing individual clips or sections from a longer form video or podcast, I can cater to my audience. They will receive the clip, the long form video, the other short clips, a transcript, and ways to contact other people while still answering their questions quickly and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The least helpful part of Casted just comes with the growing pains as a start-up. Sometimes there is something a little off or not working properly and I have to contact their support team. However, they usually are quick to respond and help with the issues! Other than the fact that it is a powerful tool and takes some time to understand how to maximize, most of the tool is pretty intuitive which is helpful even when problems do arise, sometimes it is possible to make a bandaid fix while the issue is with the support team. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

The main problem that Casted solves for me and the company is allowing for greater amplification. Since I am a sole producer at my company, greater amplification allows for the content created to get more use before it becomes stale. That way, I can have some breathing room and focus on other aspects of my role rather than constantly producing content that might only get sent out in one way on one platform. Casted brings the power of a larger content team to the single producer. Now that we have been using Casted for a while, the insights and data are incredible. Initially, Casted was mostly a tool for content amplification but now we are actually using Casted to make informed marketing decisions throughout all aspects of the team and organization. Review collected by and hosted on G2.com.

Kelly M.
KM
Director, Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Casted?

The Casted platform is intuitive and makes it easy enough for any marketer to upload, edit and publish episodes. The amount of customization available is helpful, too.

Beyond the tool itself, our customer success team is incredibly knowledgeable and always willing to jump in to help or provide feedback. Review collected by and hosted on G2.com.

What do you dislike about Casted?

I can't think of any downsides I have personally come across with Casted. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted helps us streamline the management of our internal and external podcasts. We're able to publish, edit, promote and distribute our episodes much more efficiently with this platform. Review collected by and hosted on G2.com.

Stephanie C.
SC
VP of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

The Casted platform is extremely easy to use for hosting and maximizing the use of podcast content. It allows marketers to take the content and repurpose it for other channels and teams. Review collected by and hosted on G2.com.

What do you dislike about Casted?

To really get the most benefit from the Casted platform, you need to have an internal team that can commit to using the platform to amplify your content or you can engage their team from a service perspective. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted makes it simple to host podcast content and turn it into reusable smaller pieces of content that the team can share on social media or other campaigns. Review collected by and hosted on G2.com.

Zac D.
ZD
Principal
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

Casted has made our product, deployment and promotion so much easier. We would need a full-time team to get the benefits that Casted gives us in one platform. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The price jump from a typical podcast hosting platform is quite high. However if you compared that to human costs for the outputs, it's a deal. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Our podcast is only part of our marketing strategy and it's not a core element. Casted allows us to have a higher quality perception without a huge team. Review collected by and hosted on G2.com.

Ola J.
OJ
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

There are no downsides to Casted, working with the team is an utter joy. Review collected by and hosted on G2.com.

What do you dislike about Casted?

No real downsides. It's a solid product. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted provides a home for our podcast and webinar series. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Casted?

Metrics! The amount of data within Casted's platform is awesome for marketers and beyond. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The customization for the landing pages & assets Casted creates is basically non-existent. If brand consistency is super important to you, this becomes a problem. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Combining all podcast metrics into one platform—before I was doing a lot of data manipulation by hand, and gathering them from all different sources. The amount of data they have in one place is a time saver. Review collected by and hosted on G2.com.