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Cardlytics Reviews & Product Details

Cardlytics Overview

What is Cardlytics?

Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.

Cardlytics Details
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Product Description

Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.


Seller Details
Year Founded
2008
HQ Location
Atlanta, GA
Twitter
@cardlytics
2,720 Twitter followers
LinkedIn® Page
www.linkedin.com
436 employees on LinkedIn®
Ownership
CDLX (NASDAQ)

Recent Cardlytics Reviews

Abhineet S.
AS
Abhineet S.Small-Business (50 or fewer emp.)
4.0 out of 5
"A diverse lookup into the customers point of view"
It increases customer loyalty, bring trust
Deepak D.
DD
Deepak D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Helps us in targeting right audience for our digital campaigns"
Cardlytics helps our team find insights and data for women's fashion wear ad campaigns. Its custom audience segments help us in targeting audiences...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Cardlytics Review"
I loved using Cardlytics when I was a media planner at an ad agency. Having them on my plan really helped with getting the right ROAS for my client...
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10 Cardlytics Reviews

4.4 out of 5
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10 Cardlytics Reviews
4.4 out of 5
10 Cardlytics Reviews
4.4 out of 5

Overall Review Sentiment for CardlyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Abhineet S.
AS
Senior Consultant - I
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cardlytics?

It increases customer loyalty, bring trust Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Some more features needs to be added and addressed Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Enabling both online and offline activeness across organizations Review collected by and hosted on G2.com.

Deepak D.
DD
Digital Marketing - Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

Cardlytics helps our team find insights and data for women's fashion wear ad campaigns. Its custom audience segments help us in targeting audiences based on specific purchasing behaviours and demographic criteria Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

While Cardlytics is good for getting relevant data for specific categories like purchasing behaviours and engage shoppers. But it doesn't have enough data for some other domains like the health sector, sports, etc Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Cardlytics is helping us by giving useful data and analysis for our ad campaigns project audience. It saves our valuable time in researching specific categories based on demographics, interests and behaviours. Review collected by and hosted on G2.com.

Faith C.
FC
Principal of Design Consulting Agency
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

Because Cardlytics has relationships and partnerships with a variety of banks, they are able to provide a perspective on consumer spend that is invaluable. Using this "birds eye view" helps determine the best deals paired with the right consumers when and where they use them. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

The oboarding is a little confusing, and it takes a bit of time to really understand how to best use the platform and learn the interface. Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

It gives our brand the visibility that we need in a somewhat unexpected place (within a banking app experience) but one that is highly crediable. When a bank is the one recommending a certain brand offer, there is a higher conversion rate based on that credibility. Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

I loved using Cardlytics when I was a media planner at an ad agency. Having them on my plan really helped with getting the right ROAS for my client. We had them partnered up against other systems and they came out on top. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

It was a great platform, I think the only thing that would have been helpful would have been an easier onboarding experience to get to use the platform more effectively. Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Cardlytics was able to get my brand's advertising in front of the right audiences. It also helped in driving incremental revenue to our physical store locations. Review collected by and hosted on G2.com.

Christina L.
CL
Marketing Director
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

We have a wealth of data about our own loyal customers-what we didn't have was data about our casual customers. People who visited once or twice but didn't provide their customer data through our loyalty program. Cardlytics helped us get more information about their purchase behavior and demographics. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Depending on your needs it can be cost prohibitive-plan your budget accordingly. Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

It helped us look at the purchase behaivors and shopping baskets of infrequent non-loyalty customers. Review collected by and hosted on G2.com.

AM
Software Consultant
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

It has the Purchase Intelligence Solution. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

It can be more user friendly to both business & technical users. Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Capturing the right Omni Customer Group. Review collected by and hosted on G2.com.

Sagar B.
SB
Solutions Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

We are able to track the user behavior and target them specifically to increase users, transactions and retention on the platform. The insights is what makes the difference. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Nothing as of now. Maybe the support team should improve the SLAs and respond quicker. Also the integrations took some time to get acclimatized with our dashboards. Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Most importantly Cardlytics is helping us understand the customer sentiment and helps us focus on the customers based on the outcomes. This is helping us spend in the right direction. Review collected by and hosted on G2.com.

Yatin G.
YG
Product
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cardlytics?

THe way we are able to analyse the user behaviour and target them specifically to increase users, transactions, retention on the platform Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Integration with our inhouse is slight effort. Confidence on the dashboard is not 100% need better visibility. Review collected by and hosted on G2.com.

Recommendations to others considering Cardlytics:

Great reconmendation for tracking analytics, targetting customer Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

The discounts and personalised targetting is just lovely. I as an end user is able to get great discounts from big brand. It should also list the local shops Review collected by and hosted on G2.com.

Aditya V.
AV
Data Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

Provides meaningful Insights into user journey and target them at the right moment Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

pricing could be a bit lesser. This could help improve our net profits Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Marketing Analytics is a black hole and cardlytics helps us understand user behavior to improve our marketing campaigns Review collected by and hosted on G2.com.

Kristine A.
KA
Programmatic Media Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cardlytics?

It was super helpful to use their data to see where consumers where shopping, and who was spending money with my client or a competitor. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

For some clients minimums were a little too high Review collected by and hosted on G2.com.

What problems is Cardlytics solving and how is that benefiting you?

Making sure we are targeting the right people! Review collected by and hosted on G2.com.