Captiv8 Pros and Cons

We like that the platform is clean and easy to use, it's not hard to find talent on Captiv8. Also, once we find partners to activate on the platform, we have an easy time having constant conversations with them. Review collected by and hosted on G2.com.

I would like to be able to access Captiv8 on my iphone as an app but not sure if they will do that Review collected by and hosted on G2.com.

We used this platform daily for a year.

The people and level of support throughout the onboarding process were very helpful.

The creator support team was helpful in recruiting and assisting current affiliates and creators.

The implementation and setup were straightforward. Getting going was fairly simple.

Integrating with our system was pretty easy, but the depth of data we could pass was limited. Review collected by and hosted on G2.com.

We used this platform daily for a year.

Price/value: The platform is expensive and overpriced, even for a $100m business.

Analytics and data: Very poor. Even basic data, like mapping affiliate commissions to orders, is disconnected. Specifically, payments were a complete nightmare. Every month, we paid thousands of dollars to affiliates and creators, but verifying order data was manual and required a lot of time and guesswork. The lack of visibility into performance led to significant delays and frustration in paying affiliates and creators.

Communication tools: Very poor and unusable. If you're communicating with more than a few affiliates/creators, you are better off relying on other third-party tools to facilitate. Many automated emails (like assigning voucher codes) contained errors in placeholders and spelling/grammar (no way to edit these yourself).

If your business runs an affiliate program, this is not the tool for you. You're better off using an established affiliate solution for a fraction of the cost. The solution overall felt like a startup that was still building basic features. Review collected by and hosted on G2.com.

I like that Captiv8 is a platform that has enabled my team and I to build marketing campaigns with creators and manage the full process. We previously had to use a separate system for sourcing and payments and now we can use Captiv8 to get all parts of our campaign off of the ground. I use the reporting to prepare our slides for our internal meetings and the feedback on the reporting is great. Review collected by and hosted on G2.com.

I would like there to be more creators in specific regions, for example LATAM. Review collected by and hosted on G2.com.

I raelly love the customer success team for the amazing support that they have given my team through the onboarding process when we got Captiv8 last year. I was in the group who had to review which tool we wanted to use, and Captiv8 was our number one choice. Review collected by and hosted on G2.com.

I think there could be a good way to give more information when a team is onboarded so that they have a reference guide when navigating things as we're getting ramped up to launch. Their team does a really good job. but it would be awesome to have access to everything upfront. Review collected by and hosted on G2.com.

Our team had spent a lot of time looking for a platform that helped us understand where we were spending money and what the results were from media campaigns that involved social creators. The best part about Captiv8 is that they have the features they promise, for example reporting on this level is not available with any competitors. Review collected by and hosted on G2.com.

I don't have anything that I dislike about the company. Review collected by and hosted on G2.com.

I work specifically on a lot of DEI campaigns. Captiv8 is the only platform that I've seen that has built search filters for creator ethnicity and sexual orientation. Review collected by and hosted on G2.com.

Although they have these DEI filters, they're not always 100% accurate in terms of a creator's ethnic background or sexual orientation. Which I don't expect to be perfect, given that information isn't always public. But I do like that it gives me a starting point for searches. Review collected by and hosted on G2.com.

Captiv8 is great to work with because they truly understand the needs of the client. They take the time to align with goals and provide thoughtful solutions, making collaboration seamless and effective Review collected by and hosted on G2.com.

Nothing! I think the only thing is that some of our creators are taking some more time than expected. But the team is great. Review collected by and hosted on G2.com.

The Captiv8 team is extremely helpful and always striving to make each campaign better than the last. They are very organized and knowledgeable in the influencer field, making them a pleasure to work with! Review collected by and hosted on G2.com.

While the Captiv8 platform is great, I have found that sometimes it is lacking information for certain influencers, making me resort to other tools/platforms to find the information I need. Review collected by and hosted on G2.com.

The Captiv8 platform has unlocked more insight into the influencers we partner with across our organization -- from potential influencer collaborations to content creation to driving sales/consideration for the brands/category we carry. We now have the ability to understand exactly who we are reaching by partnering with these influencers. The Captiv8 team has provided amazing white-glove service and continues to have a solution-oriented attitude in tackling our business goals and objectives. For the various campaigns we have run, casting seems to be spot-on, with stats to support each content creator that is recommended. Review collected by and hosted on G2.com.

While the team is extremely communicative (and it is wonderful!) I've received feedback from teams that it could be helpful to consolidate communication to one thread and group updates together as opposed to sending one-off updates. Review collected by and hosted on G2.com.

- Great response/feedback time

- Consistent follow ups to ensure project stays on track

- Simple & Easy to use platform

- Quick communication amongst influencer partners Review collected by and hosted on G2.com.

- Platform can further improve with additional details/ FAQ on influencer statistics for those who are less familiar with the media space (i.e. why certain geographies may be blocked out in the data set)

- Some influencers provided were not available Review collected by and hosted on G2.com.