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Captiv8 Reviews & Product Details

RM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Captiv8?

This company has helped a large portion of our department who is responsible for campaign planning gotten a lot more efficient in terms of planning and execution! Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

I'm very happy that we are on this platform now as well. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Captiv8 helps our entire team with setting up the campaigns, reaching out and meeting with talent to identify which would be the best matches to for our social goals and performance kpis. Review collected by and hosted on G2.com.

Captiv8 Overview

What is Captiv8?

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. For more information, visit www.captiv8.com

Captiv8 Details
Product Website
Languages Supported
Arabic, German, English, French, Italian, Japanese, Polish, Portuguese, Spanish, Swedish
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Product Description

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook.


Seller Details
Seller
Captiv8
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@Captiv8labs
2,250 Twitter followers
LinkedIn® Page
www.linkedin.com
195 employees on LinkedIn®
Description

The ultimate influencer marketing platform and product to empower brands across the globe. Brands leverage Captiv8’s artificial intelligence platform, which makes it simple for brands to amplify influencer marketing campaigns by better understanding their audience, discovering creators, optimize content, benchmark against competitors, and grow customer segments across social media. The Captiv8 Platform is complemented by the Captiv8 Marketplace to make smarter buys by discovering and matching with talent based on real-time audience data across all major social platforms such as Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.


Krishna S.
KS
Overview Provided by:

Recent Captiv8 Reviews

AA
Ajay A.Enterprise (> 1000 emp.)
5.0 out of 5
"Good experience"
Very helpful to get data with platform partners through API. We get detailed reporting because of integrations and this helps us inform our executi...
BR
Bul R.Enterprise (> 1000 emp.)
5.0 out of 5
"works well for the team"
We like that the platform is clean and easy to use, it's not hard to find talent on Captiv8. Also, once we find partners to activate on the platfor...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"This platform has saved us valuable time and resources."
I like that Captiv8 is a platform that has enabled my team and I to build marketing campaigns with creators and manage the full process. We previou...
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Captiv8 Media

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485 out of 486 Total Reviews for Captiv8

4.6 out of 5
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485 out of 486 Total Reviews for Captiv8
4.6 out of 5
485 out of 486 Total Reviews for Captiv8
4.6 out of 5

Captiv8 Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Captiv8Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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BR
operations
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Captiv8?

We like that the platform is clean and easy to use, it's not hard to find talent on Captiv8. Also, once we find partners to activate on the platform, we have an easy time having constant conversations with them. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

I would like to be able to access Captiv8 on my iphone as an app but not sure if they will do that Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

We previously have had a difficult time trying to connect with the right people. Sometimes when we have worked with creators, we have had a difficult time seeing if they have a legit fanbase and a few times it has caused an issue. Wit Captiv8 we're able to vet and validate our talent easily. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Captiv8?

We used this platform daily for a year.

The people and level of support throughout the onboarding process were very helpful.

The creator support team was helpful in recruiting and assisting current affiliates and creators.

The implementation and setup were straightforward. Getting going was fairly simple.

Integrating with our system was pretty easy, but the depth of data we could pass was limited. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

We used this platform daily for a year.

Price/value: The platform is expensive and overpriced, even for a $100m business.

Analytics and data: Very poor. Even basic data, like mapping affiliate commissions to orders, is disconnected. Specifically, payments were a complete nightmare. Every month, we paid thousands of dollars to affiliates and creators, but verifying order data was manual and required a lot of time and guesswork. The lack of visibility into performance led to significant delays and frustration in paying affiliates and creators.

Communication tools: Very poor and unusable. If you're communicating with more than a few affiliates/creators, you are better off relying on other third-party tools to facilitate. Many automated emails (like assigning voucher codes) contained errors in placeholders and spelling/grammar (no way to edit these yourself).

If your business runs an affiliate program, this is not the tool for you. You're better off using an established affiliate solution for a fraction of the cost. The solution overall felt like a startup that was still building basic features. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Captiv8's discovery tools are pretty good, but I don't know that they're any better than competitors. There are no limits on the number of affialites and creators. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Captiv8?

I like that Captiv8 is a platform that has enabled my team and I to build marketing campaigns with creators and manage the full process. We previously had to use a separate system for sourcing and payments and now we can use Captiv8 to get all parts of our campaign off of the ground. I use the reporting to prepare our slides for our internal meetings and the feedback on the reporting is great. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

I would like there to be more creators in specific regions, for example LATAM. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

We have been slow to outsource creator marketing because we felt it would be time consuming to work with a third party and we feared we would lack a lot of transparency and visibility into the process. Sinc coming across Captiv8, we are able to work with their professional services team and also have a very transparent view of all parts of the marketing campaign. The biggest issue for us has been making sure our creators are able to send us content ahead of time and Captiv8 has an easy way of viewing and managing all drafts so we can work as a team to identify and revise content before it goes live on social platforms. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
EP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Captiv8?

I raelly love the customer success team for the amazing support that they have given my team through the onboarding process when we got Captiv8 last year. I was in the group who had to review which tool we wanted to use, and Captiv8 was our number one choice. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

I think there could be a good way to give more information when a team is onboarded so that they have a reference guide when navigating things as we're getting ramped up to launch. Their team does a really good job. but it would be awesome to have access to everything upfront. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

We work with select creators and the issues we have had around creative that has really clicked with our audience and more than that actually - mattered to our audience. We have tried to work with creative agencies but one of the reasons we chose Captiv8 was that you get to tap into their creative team for support, like an extra hand! Review collected by and hosted on G2.com.

Verified User in Government Relations
UG
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Captiv8?

Our team had spent a lot of time looking for a platform that helped us understand where we were spending money and what the results were from media campaigns that involved social creators. The best part about Captiv8 is that they have the features they promise, for example reporting on this level is not available with any competitors. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

I don't have anything that I dislike about the company. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

We are running campaigns that are highly compliance-driven, therefore we have a lot of eyes that are required on the different aspects of a certain marketing campaign. The ability to get all of our team onboard onto the same platform is perfect for our use case. We use the workflow aspect of Captiv8 heavily, almost like a content calendar for our campaigns that have to do with influencers. We also collaborate and talk through reporting using the metrics available on Captiv8. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Captiv8?

I work specifically on a lot of DEI campaigns. Captiv8 is the only platform that I've seen that has built search filters for creator ethnicity and sexual orientation. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

Although they have these DEI filters, they're not always 100% accurate in terms of a creator's ethnic background or sexual orientation. Which I don't expect to be perfect, given that information isn't always public. But I do like that it gives me a starting point for searches. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

As previously mentioned, I work on a lot of DEI campaigns, and it can be tough to find new talent to work with. DEI campaigns often recycle the same creators, so it's difficult to identify new talent, be inclusive, and provide new opportunities. So Captiv8 definitely helps give me a starting point with their ethnicity and sexual orientation search filters to discover diverse creators. Review collected by and hosted on G2.com.

Maddy L.
ML
MD
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Captiv8?

Captiv8 is great to work with because they truly understand the needs of the client. They take the time to align with goals and provide thoughtful solutions, making collaboration seamless and effective Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

Nothing! I think the only thing is that some of our creators are taking some more time than expected. But the team is great. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Finding creators easily so we can use them in our paid campaigns Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Captiv8?

The Captiv8 team is extremely helpful and always striving to make each campaign better than the last. They are very organized and knowledgeable in the influencer field, making them a pleasure to work with! Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

While the Captiv8 platform is great, I have found that sometimes it is lacking information for certain influencers, making me resort to other tools/platforms to find the information I need. Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Captiv8 truly pushes the boundaries on each campaign and their vision is constantly evolving and growing. Captiv8 is very helpful for finding the right influencers needed for specific campaigns with targeted audiences. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Captiv8?

The Captiv8 platform has unlocked more insight into the influencers we partner with across our organization -- from potential influencer collaborations to content creation to driving sales/consideration for the brands/category we carry. We now have the ability to understand exactly who we are reaching by partnering with these influencers. The Captiv8 team has provided amazing white-glove service and continues to have a solution-oriented attitude in tackling our business goals and objectives. For the various campaigns we have run, casting seems to be spot-on, with stats to support each content creator that is recommended. Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

While the team is extremely communicative (and it is wonderful!) I've received feedback from teams that it could be helpful to consolidate communication to one thread and group updates together as opposed to sending one-off updates. Review collected by and hosted on G2.com.

Recommendations to others considering Captiv8:

This team will go above and beyond to make sure they are meeting your company goals and expectations. They are extremely responsive and turn around material so quickly! Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Prior to our partnership, we did not have insight into influencer demographics, so it was difficult to vet partners for product collaborations with our internal label. Captiv8 has also been a great solution to content creation and has been supported through our owned and operated channels as well as in paid. When targeting younger demo's we often see much stronger results with UGC vs. studio imagery, so it's something we will continue to explore in the coming years. Review collected by and hosted on G2.com.

TC
Brand Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Captiv8?

- Great response/feedback time

- Consistent follow ups to ensure project stays on track

- Simple & Easy to use platform

- Quick communication amongst influencer partners Review collected by and hosted on G2.com.

What do you dislike about Captiv8?

- Platform can further improve with additional details/ FAQ on influencer statistics for those who are less familiar with the media space (i.e. why certain geographies may be blocked out in the data set)

- Some influencers provided were not available Review collected by and hosted on G2.com.

What problems is Captiv8 solving and how is that benefiting you?

Ability to source influencers from a variety of social platforms and provide clients with a concise list based on provided brief. Review collected by and hosted on G2.com.