Bynder Reviews & Product Details

Ease of use. AI search functionality. Upload for approval. Review collected by and hosted on G2.com.

Too much clicking. Not able to automatically register users (unless you have SSO). Review collected by and hosted on G2.com.

I really appreciate the world-class support and onboarding team at Bynder. They're truly second to none and made the setup process incredibly easy, providing clear instructions, milestones, and expectations. I love the intuitive and user-friendly UI, as well as the AI-powered 'smart' search. The powerful analytics and reporting features are also standout elements for me. Review collected by and hosted on G2.com.

I would improve the Assessment/Vetting stage a bit. When we first started testing to see what we could do with the tool, we were kinda left to our own devices. Meaning, if we ran into a snag, we were unaware if it was a glitch with the tooling OR a gap in our knowledge in how the tool worked. It's a small thing but could be impactful, for future suitors to do a quick training (as opposed to an overview) on the major functions. Review collected by and hosted on G2.com.

We have reviewed a few different digital assets management systems while we heard that Webdam was being sunset and ended up choosing Bynder. I'm very please with how the process is going and choosing this dam.

While onboarding to Bynder, Rachel Jang was a huge help to make this process so easy for our team. We were able to use the migration tool to transition all of our assets from Webdam to Bynder. This was a huge help in saving our team time and make the whole process smooth. All of our Bynder reps were able to answer all questions for us during this time and were very knowledgeable.

Bynder is able to store all of our assets and make them available for download to our internal and external teams. We also will use the public links to add assets on our website. This will allow for an even better brand alignment across all teams and external groups. We are able to have fast access to all assets stored in one place. It's also very helpful to have the Adobe connector to be able to use since most of the users who will be uploading assets to Bynder will utilize that tool on a daily basis. We no longer have to store assets on our company server, which we did in the past.

Bynder is very intuitive for first time users. This will lead to a quick team adoption to the dam, and help reduce the training time. It's very easy to search, filter, and find what you are looking for in Bynder. I also find the duplicate option to be very helpful our team can explore assets that we have multiples of. Ultimately, I am confident in Bynder and the opportunities it will be able to offer our team the more time we explore the system. Review collected by and hosted on G2.com.

There are not too many things that I have found challenging with Bynder. However, there are some times where it lags and I will have to refresh my page. One feature I think will be very helpful to add is to be able to print right on the system instead of having to download an asset and print that way. It can also take a lot of time to add all metadata to the assets. Overall, there are not many things that I have found I dislike. Review collected by and hosted on G2.com.

Moe’s Home Collection implemented the Bynder DAM platform in 2025, and the experience was highly successful. The Bynder team was extremely responsive and supportive, helping us meet a very tight implementation timeline while maintaining a collaborative and professional approach. Throughout the transition from our previous DAM to Bynder, the team demonstrated a strong understanding of the platform’s capabilities and worked closely with us to understand our specific needs. Review collected by and hosted on G2.com.

Any issues that we had were minimal. Any larger issues they addressed or provided a possible solution. There was never a “no”—only thoughtful, solution-driven recommendations, including the implementation of Activo Connect, which further enhanced our overall capabilities. Review collected by and hosted on G2.com.

What I like best about Bynder is its flexibility and the way it can be tailored to support our specific workflows and organizational needs. The platform is intuitive, scalable, and provides a centralized, reliable source of truth for our assets, which is critical given the volume and variety of content we manage.

Equally important is the level of partnership and support from the Bynder team. Their responsiveness, patience, and willingness to collaborate—especially when challenges arose—made the onboarding process productive and reassuring. That combination of a strong product and a supportive team is what stands out most to me. Review collected by and hosted on G2.com.

At this stage, most of the challenges we’ve encountered have been less about the product itself and more about the complexity of migrating a large volume of legacy assets and aligning internal workflows. There is a learning curve, particularly during onboarding and configuration, and some processes could benefit from clearer guidance or more streamlined documentation.

That said, the Bynder team has been receptive to feedback and flexible in helping us work through these challenges, which has made a meaningful difference. Review collected by and hosted on G2.com.

I have always liked its ability to customize and configure functionalities. Additionally, I love each of Bynder's updates; they always take customer service into account. But recently, I am very happy with the Brand Module section (or CX community as it is now called). It's great and we have used it to transfer my client's entire brand book, and now everything is unified in the DAM. Review collected by and hosted on G2.com.

Sometimes, I feel that there is more potential than we can access or that some functionalities sell more hope than what they actually deliver in the end. For example, the brand module seemed like a panacea, but then we had to personally find shortcuts and deal with complications of simple things because they couldn't be done or that functionality didn't exist. But well, little by little all the tools are improving. Review collected by and hosted on G2.com.

Bynder is a great platform that utilizes AI to offer natural language search to enhance their experience. That saves significant time in the upload and tagging process since it recognizes people, things, colors, sports, genders without having to manually select. It also allows us better right management in our photos since we can tag someone by their name and later remove access from those images if a rights issue arises.

The people I've been able to work with in the sales and onboarding side have also been extremely pleasant. Grace Nelson was so kind and helpful at every stage of onboarding. Her walk-throughs were enjoyable and relevant to our platform and team. Ryan Kelly was a great sales person to work with. He was extremely flexible and supportive as we took careful consideration of how to switch from another provider to Bynder. Review collected by and hosted on G2.com.

Many of the components in the build of the guidelines site are really basic. I wish I had more capabilities for the color swatches, quotes, callouts, links, custom navigation within landing pages and do/do-not columns for good and bad how-tos. Review collected by and hosted on G2.com.

I really like Bynder's intuitive interface. It's great that there is no folder structure, which makes it much easier to find things using the simple search. Uploading and downloading assets is very straightforward, and I don't have to worry about end users not being able to locate what they're looking for. Explaining how to use Bynder is quick and easy, whether it's about uploading or accessing assets. I also had a great experience with the setup, as it was smooth sailing thanks to our onboarding manager, Carina Krause, who guided us expertly through the process. Review collected by and hosted on G2.com.

I haven't come across anything that is an issue at this stage, but tags could be suggested upfront based on images. Review collected by and hosted on G2.com.

I really appreciate Bynder's granular filter options and clever search functions that save me a lot of time when sourcing assets. It makes it very easy to make and share collections. The customer service is excellent, with quick help for any issue, especially from Timon. I also like the custom homepage that allows creating a tailored user experience, making it easy to access the latest assets. The initial setup was easy because the onboarding team were amazing. Review collected by and hosted on G2.com.

Searching for multiple SKUs needs to be a lot easier. I wish there was a specific option for multi-search to allow multiple filters on top of each other, or a way to copy and paste SKUs from an excel sheet that can be automatically searched through AI. Review collected by and hosted on G2.com.

I appreciate Bynder for the ability to tag images and collateral, which makes finding them quick and easy. It's great for archiving old material that we don't want to use regularly but need access to for specific needs. Bynder also streamlined and specified our intake process, making it easier for images to be input into the system with specific data required across the company. Additionally, Bynder's integration with Adobe Creative Suite is a big plus for us. It allows us to link images directly to InDesign, Photoshop, and Illustrator using LinkrUI, without downloading them and cluttering our servers. Review collected by and hosted on G2.com.

Don't have any dislikes Review collected by and hosted on G2.com.