The great point about BE is their Customer Success team, who can understand a bit of technicalities and guide users on our own pace. It gives me understanding on a hollistic view on SEO and understanding to use BrightEdge according to our needs (for example: analysis, content briefing, etc.)
I like the new Data Cube X - and have been using that most of the time to do keyword or page analysis. It gives me a high level overview on keyword to be tackled, and how to win the game realistically. Been using this in at least 5 different languagages as I handled different markets. Review collected by and hosted on G2.com.
The overall user interface and experience can be improved - but still can be navigated properly at the moment. Review collected by and hosted on G2.com.
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Track Rankings, Analyze Competitors, and Monitor Visibility
A complete suite of tools for SEO
661 out of 662 Total Reviews for BrightEdge
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I have been using BrightEdge for about 8 years now and take it wherever I go. It is now integral to what I do as an SEO, what I can do for a company and it makes me a better SEO practitioner. I still enjoy their standard reports such as Data Cube and Content IQ but I'm now fully invested in their newer features such as Data Cube X, CoPilot, Instant, and Autopilot. Their Data Cube X is now a necessity to how I look at competitor websites, content gap analysis, and how I construct a lot of my content planning. Their Content IQ is how I look for site issues and measure the health of my site. Their dashboards are how I report back to the business. With their newer features, I have AI-enabled abilitites to interlink using Autopilot and a better way to optimize my pages with Copilot. Their recommendations, now AI-driven, are ones you can pull directly from their system. These features are now ones I could not live without. They've come a long way. Review collected by and hosted on G2.com.
For an experienced SEO like me, their page suggestions often don't make sense or hold water. The suggestions are automated and based on elements of SEO that I don't find helpful or useful. Might be fine for someone newer to SEO, but I usually skip over these. Same could be said for their Home screen data points. Nice, but not essential to what I need to do my job. BrightEdge does not do everything I want or need. I still have to use an alternate tool every now and again to cross-check crawl issues or to pull URL's more quickly but BrightEdge has way more and way better tools for what I need than missing any of the tools that I need to use occassionally. Review collected by and hosted on G2.com.
BrightEdge is a constantly evolving platform. The BrightEdge developers are on the bleeding edge so your SEO work can be on the leading edge. They offer new services just as you are beginning to formulate questions about what you need to do next. Their Generative AI tools within BrightEdge help us to optimize keywords, titles, and descriptions. The platforms helps us identify content gaps and generate outlines for new content pages. Their new AI Overview tools are helping us to place our content in Overviews and track where we are showing up. I feel like BrightEdge gives us ever tool we need to stay competitive. And our Success Manager makes sure we know how to use the tools at our disposal. Review collected by and hosted on G2.com.
There is so much that BrightEdge offers, it can be difficult to do everything you can do and should do to optimize your website. I could spend half my week every week using the BrightEdge platform to improve my website. Review collected by and hosted on G2.com.
The specific recommendations provided on each page provide guidance on where to invest time on improving search performance. With a small team we can quickly focus on areas that can have a quick impact. Review collected by and hosted on G2.com.
Research interface can be a bit complex. Review collected by and hosted on G2.com.
Super helpful updates with algorithm changes to help with your position!! Great tips on the BE platform. I love using this platform for keyword research and having all my branded and non branded kws in groups for easy access and reporting. Also I really enjoy having them available for if and when I need more info or help! Review collected by and hosted on G2.com.
There isn't anything that I dislike. The only thing may be data cube not being in real time but we do have instant available Review collected by and hosted on G2.com.
I love the Instant tab. This is where you can see what keywords a certain website is ranking for that may not be on your focus keyword list. Keywords can constantly fluctuate and periodically checking back on this is very helpful. Content Advisor is amazing. Easy, user-friendly, and a GREAT AI tool to build the foundation for great content. Review collected by and hosted on G2.com.
I wish the Recommendations section was easier to navigate and use. For example, creating tasks is time-consuming. I would much rather just complete the task than go through the process of assigning it and such. Also, why is there not an option to just delete a task when you close it? Or, did I miss this? Review collected by and hosted on G2.com.
Copilot allows us to quickly create content briefs. Data Cube X has amazing competitive research. Review collected by and hosted on G2.com.
Instant can be a little hard to navigate at times. Review collected by and hosted on G2.com.
Easy to find actionable insights quickly within the platform. Review collected by and hosted on G2.com.
It can be hard to figure out which URL is ranking for a keyword in some areas of the tool. Some sections of the tool feel duplicative. Review collected by and hosted on G2.com.
I enjoy the different charts and graphs that show the information. Review collected by and hosted on G2.com.
It is a bit confusing to learn what everything does, especially when new to the SEO world. Review collected by and hosted on G2.com.
