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Bitly Reviews & Product Details

Carla G.
CG
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I've been using Bitly for more than 10 years almost daily and have always found it to be easy to use and effective in showing reporting metrics. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I wish there were more reporting tools in the lest costly versions. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Having shortened links and a QR code generator in one is fabulous! Review collected by and hosted on G2.com.

Bitly Overview

What is Bitly?

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 500,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Bitly Details
Product Website
Discussions
Bitly Community
Languages Supported
English
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Product Description

Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.


Seller Details
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
67,350 Twitter followers
LinkedIn® Page
www.linkedin.com
389 employees on LinkedIn®
Description

Bitly is your all-in-one Connections Platform for Short Links, QR Codes, and Landing Pages, all backed by powerful Analytics. We bring brands, businesses, digital marketers, creators, educators and non-profits a BIT closer to their audiences. Insights and analytics behind every connection you create with Bitly and pricing packages for users of any type! Need support? bitly.is/heretohelp


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Overview Provided by:

Recent Bitly Reviews

Sean W.
SW
Sean W.Small-Business (50 or fewer emp.)
5.0 out of 5
"I use Bit.Ly to stream line and measure my social media strategy."
I can create unique links for each channel or platform to enable an easy way for my clients to interact with me and I can measure the engage menu t...
LF
Landon F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy and powerful"
Bitly is extremely easy to use while providing great features. I've been using Bitly for years and am impressed with the number of advancements in ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Instrumental in measuring our contents' performance"
Bitly is extremely user friendly and simple to use. It takes me 15 seconds to create a new link or QR code using unique UTM parameters. I also appr...
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Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
Play Bitly Video
Play Bitly Video
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Play Bitly Video

Official Downloads

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Video Reviews

762 out of 763 Total Reviews for Bitly

4.5 out of 5
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762 out of 763 Total Reviews for Bitly
4.5 out of 5
762 out of 763 Total Reviews for Bitly
4.5 out of 5

Bitly Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BitlyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Estefania G.
EG
Content Marketing Specialist
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bitly?

Easy to use with a nice interface that makes creating the shortened links a great experience. Everything is centralised, QR codes, event landing pages, and UTMs. Great tracking metrics. I use it daily for my social media and event activities. It is very easy to implement in a few minutes you have your account ready to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It is a bit on the pricier side and the limit of links/month could be an issue if you are creating a lot of content. I would like to have more seats for my team so everyone could use it with their own account. That way we could also know who created each link. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps me track the engagement in my content and understand if people are getting to our website thanks to the link shortener and UTM parameters. My team also uses the landing pages and QR code generator to track engagement at events and have a quick way to share our content. Review collected by and hosted on G2.com.

Amy F.
AF
Graphic designer/principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I love the ability to create vanity backends for my clients. And then I can tell them how much engagement that URL has had. My clients love it too. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Bit.ly qr codes should not have the bit.ly name on them. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Shortening the URL to create cleaner QR codes. When my client gives me a very long URL string with their own internal tracking, the QR codes have too much information on them and it looks almost like a black square. Bit.ly vanity backends make this so easy to fix. Review collected by and hosted on G2.com.

Joel O.
JO
Manager strategic planning | new business development | Customer Service
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bitly?

The amazing thing about bit.ly is that the free plan more than exceeds my expectations. I was able to comfortably track all my ad campaign links. Bit.ly is easy to use and understand. I qlso enjoy the data analysis it provides. I am able to tell wlthe location of he clicks and other important facts and numbers Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Bit.ly truly is amazing. I can hardly place my finger on any shortcomings. Okay, em, the customer service side of bit.ly has to improve on it customer Service level agreement and resolution time. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bit.ty has been a blessing to me since I started using it to track my ad campaign performance. It has cut off time wasting and it reduced my ad campaign cost by 65%. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

Bitly is easy to use. We make a link for each of our events, uploads, and documents so we can track how popular or how often things are accessed. We've also gone one step further and began utilizing their new pages feature which allows us to create event pages for our events that run like an app! It's convenient to know what people care about based on the number of downloads. This has streamlined a lot of events and programs for our nonprofit Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Limits of QR code downloads could be improved. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

It helps us make our event pages linking back to our website and CRM way shorter, therefore easier to embed in email and promote in marketing Review collected by and hosted on G2.com.

Becky H.
BH
School Librarian/Computer Lab Teacher
Education Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I love the ease of using Bitly! It couldn't be easier to use! Bitly helps me when I am sending emails to my coworkers about everything I do. I also love using Bitly to help my coworkers if they need to send out a long link to parents/each other. Using Bitly helps the people they are sending the long links understand what they are clicking on and makes it easier to understand. I use it almost weekly! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like that I can't change the website once it is shortened unless I have a pro account. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps the long links I see (such as those for Google Forms) become easier to access and easier for those who need the Google Form to post to a newsletter or Social Media. Review collected by and hosted on G2.com.

Sean W.
SW
Owner Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Bitly?

I can create unique links for each channel or platform to enable an easy way for my clients to interact with me and I can measure the engage menu that I review from various channels and message categories and types. Vary easy to impliment. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am a small business so costs are always important to me. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

No need for multiple websites. Easy way to track successful channels and messaging. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Bitly?

Bitly is extremely user friendly and simple to use. It takes me 15 seconds to create a new link or QR code using unique UTM parameters. I also appreciate the analytics aspect and feel like the platform is instrumental in helping me stay updated with our content performance. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I do wish the Analytics Dashboard was more user friendly. It feels a bit antequated to me and I find myself going through my links and QRs individually rather than using the analytics dashboard feature. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Shortening links, giving me performance metrics of QR codes and links we use for digital advertising purposes Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

Bitly's branding features included in the basic plan are generous and slick. We love making QR codes with our logo and colors and appreciate the option to customize our bit.ly links. Their dashboards for each of our codes or links are informative and easy to digest. We have loved how easiy we can drop in a .jpg or .png of a QR code in to a tabletop sign or promotional material allowing perpective clients to easily access our sign up forms and digital application. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The only frustrating thing is if you don't create a bit.ly link at the same time as you create a QR code, you cannot go back and add the link after the fact. Now I know to always make a link whether I think we'll need it or not. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bit.ly allows us to more easily achieve website conversions by sending perspective clients straight to our sign up forms and requests for applications. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

Shortened links are a useful resource for our business. The fact that I can customise the back end of the bitly link means I can use dictionary words there, making the links easier to remember and more accessible to end users with visual impairments who rely on text reading software.

I make sets of links on a monthly basis and I like that it's easy to see the details of the links generated, and an analysis of their use by my clients. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Nothing, it's very easy to use and is a key part of my work now. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I share weblinks daily as part of my work. I can't always embed them, so Bitly allows me to generate links that look clean, brief and that refer to the content (using customised back ends to the links). Review collected by and hosted on G2.com.

Response from Liliya Elogullari of Bitly

Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and link customization.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below.

Thank you again for your review.

See how Bitly improved
Nancy D.
ND
CEO of Ideal Caregivers 4u
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Bitly?

Easy to use never had any issues I love that you save past links and let me know. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't have any negative experience about it. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I like the smart links because when you post something on Facebook and you use that very long link it doesn't look professional at all. Review collected by and hosted on G2.com.