Base Reviews & Product Details

We have been using an existing well-known Advocacy platform for nearly 2 years and were looking for another vendor. Our research led us to shortlist base as our new vendor of choice. The reason we chose Base was mainly for the ease of doing business with the company and its team, the promised quick migration of our old system to Base in one platform (user management, crisp look and feel of the system, integration with tools such as zoom, tango card etc. Review collected by and hosted on G2.com.

I haven't come across any as of yet. I will update this later I do. Review collected by and hosted on G2.com.

The willingness of the customer success team to take in feedback and implement changes and feature upgrades makes Base a platform that is highly customizable for our enterprise needs. However, the team is relatively lean so changes take some time to implement. UI is much cleaner and modern compared to the platform we used previously. Review collected by and hosted on G2.com.

The product is still relatively bare-bones, but this is a good thing for a mature enterprise looking for a customizable tool rather than an out-of-the-box solution. Review collected by and hosted on G2.com.

The Base platform was a lifesaver for me by making the management of customer marketing a lot easier. It literally brings everything you need into one place and offers a host of automation features to simplify your life on a daily basis. E.g.

• It securely centralizes all of your customer data thus giving you a complete view of your audience which allows you to personalize your campaigns and customer interactions with ease.

• You can run multiple campaigns at the same time through the intuitive tools for setup, management and tracking.

• Ease of use and automation features free up bucket loads of time allowing you to concentrate on strategy knowing the platform is taking care of all the back-end stuff.

• Real-time insights and detailed analytics ensure you are always ready to prove ROI, as well as being able to examine and tweak campaigns and strategies on the go.

• SFDC integration means you can work with the latest customer data in real-time. Review collected by and hosted on G2.com.

No downsides to using Base. If anything our customer marketing programs improved 100% after implementation. It is easy to use and implement, and the customer support is top notch. Review collected by and hosted on G2.com.

Base is very intuitive and easy to use. Once you understand the basic functionality, you are ready and well-prepared to launch a new campaign.

There are many ASK types available on Base, catering to our various need. Whether it's a template to share a normal educational post, set-up a quiz, ask for a survey or review, all of these ASK types are already available on Base.

The targeting capabilities of Base is also very robust. It's easy to set up audiences directly for ASK, or pre-create audiences using customer lists. This allows us to go granular into targeting, which is always well-appreciated.

Our feedback on Base's products and services are taken seriously by the R&D and Customer Support/Success team. We see actual, positive changes based on our feedback. Review collected by and hosted on G2.com.

Nothing too bad. Perhaps stronger integration with review platforms like G2. Review collected by and hosted on G2.com.

A great tool to manage interactions and engagement with your customers. The ability to create custom attributes on your customers is helpful to capture what makes the most sense for your organization. Review collected by and hosted on G2.com.

Would like to see more robust reference profile information. i.e. a way to indicate what products a customer is referenceable for and what products they are not referenceable for. You can do this by creating some custom attributes, but not a native way to flag certain areas as referenceable and others as not.

Would like an easier way to import advocates or content Review collected by and hosted on G2.com.

Our Base CSM has been awesome. She's knowledgeable and responsive, which helps us execute and improve.

The process of loading data into Base is easy and hassle-free. So, getting started with the tool is straightforward.

I think the customization throughout the reference request process with Base is great, really allows you to make it feel like your brand. Review collected by and hosted on G2.com.

Base needs to enhance their API to support webhook subscriptions. This would allow us to customize the experience even further and integrate with other systems.

I also think they need to improve the filtering ability when searching for advocates to include "AND" and "OR" logic. Review collected by and hosted on G2.com.

The customer support teams have been fantastic. We do find that the product needs some development, but usually, when we bring up a desired feature, they are in the middle of working on it and it's on the roadmap. Review collected by and hosted on G2.com.

It could use some more features. It's also not the most intuitive tool but the support team has been great with that. Review collected by and hosted on G2.com.

The platform provides a solid base for "automated-personal" management of a small group of loyal advocates, with a smooth, embedded reward system.

The CSM and support teams are highly efficient and helpful, showcasing how a B2B company can genuinely empower its customers. Review collected by and hosted on G2.com.

The platform requires a significant amount of customization and is not very intuitive, which explains the heavy reliance on CSM and customer service. Review collected by and hosted on G2.com.

Base provides great ways to connect with your advocate community. It's easy to onboard customers and create specialized groups. It's also self-service for the customer, so they can determine what works best for them. I've only been using it for a short time, but already see that they take user feedback seriously and are constantly making updates and improvements to the tool. And, our rep is very knowledgable and great to work with! Review collected by and hosted on G2.com.

There are a lot of ways to customize things, but they aren't always the most intuitive. I think it would be helpful to have some video tutorials in the Help section to walk through ways to create various Asks, run reports and showcase how to use new features. Review collected by and hosted on G2.com.

The UI is intuitive and provides an exceptional experience for our customer champions. I have had very few technical issues with Base. The reports are also top-notch! There are no manual data pulls to provide snapshots to my executives -- I have metrics at my fingertips to share out instantaneously. Review collected by and hosted on G2.com.

Deploying took a bit longer than expected, but this was resolved after many calls with support/product teams. Before purchasing this tool, I recommend bringing in your CRM team to ensure they are partners throughout the process. Second - my account team at Base has switched several times and the quality of support and responsiveness has taken a dip. Feature requests have been dismissed. Review collected by and hosted on G2.com.