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AudiencePlus Reviews & Product Details

Ryan R.
RR
Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AudiencePlus?

Every business needs a partner like AudiencePlus.

The quality of their people, processes, and technology help us deliver a tight, robust content experience to our audience.

When it comes to their product, they just get it. Their front end is very clear for the end-user and the backend has only what you need - no overstuffed complexities or tech debt to manage.

We are all in on AudiencePlus as our content hub and it's their ease of use and flexibility that makes them the right choice. The team is very attentive and I find a ton of value in the customer roundtables - I've gleaned so much from this community of content marketers they're building. It's not only a product, it's a channel for helping me make better content. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

It's not even fair to critique - they are moving fast and adding features and improvements all the time. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

AudiencePlus allows us to create the ultimate content center for customer support and success. We can quickly launch new shows and organize existing series. They're building features that directly benefit the end user - ensuring that our intended audience feel supported and continue to return to benefit from future content. Review collected by and hosted on G2.com.

AudiencePlus Overview

What is AudiencePlus?

Did you know that only 5% of your audience is in-market for products within your category at any given time? (Ehrenberg-Bass Institute for Marketing Science) What is your team doing to build relationship with the 95%? That's where Audience Marketing comes in. AudiencePlus is building the world's first AI-powered Audience Marketing platform that enables marketing teams to launch their own media channel, understand their audience, and leverage first-party intent signals to convert potential buyers. Here's how AudiencePlus works: Engage:  Launch a beautiful, branded media property as an extension of your website and distribute videos, podcasts, articles, and PDFs direct to your audience. Use exclusive content to convert web traffic and social followers into owned subscribers. Understand:  Leverage first-party data and powerful AI to deeply understand your audience’s interests – enriching every aspect of your marketing strategy. Act (Coming Soon):  Bring your marketing into the AI era by acting on recommended next best actions and triggering precise workflows that drive revenue.

AudiencePlus Details
Languages Supported
English
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Product Description

AudiencePlus is a first-of-its-kind software platform for owned media that enables marketing teams to build, engage, and monetize their audience. Purpose built by marketers, for marketers, your team can leverage the power of machine learning to become your own channel for content distribution, build a direct relationship with your audience, and unlock powerful first-party data that converts audience engagement into sustainable business outcomes. With AudiencePlus, you can: - Launch a beautiful media property without writing a single line of code. Host your video, podcasts, articles, and live digital experiences from your branded media property, becoming your own (and best) channel for content distribution. - Build an owned audience of subscribers. Set content as exclusive to subscribers, building a first-party dataset of your audience while exponentially improving web conversions. - Understand (actual) audience engagement. Go beyond views and listens to understand content performance at the individual and account level. Configure an Audience Engagement Score to keep a pulse on your audience, and look for buying signals within your own data. - Connect audience engagement with revenue outcomes. Integrate your CRM and Marketing Automation platforms to finally understand how your content efforts are impacting pipeline and other downstream revenue metrics. And so much more… Companies like Gainsight, Lavender, Crossbeam, Zuora, and more have harnessed the power of owned media using AudiencePlus™. Head over to audienceplus.com today to get started.


Seller Details
Year Founded
2022
HQ Location
Phoenix
Twitter
@AudiencePlusHQ
322 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®

JK S.
JS
Overview Provided by:
Head of Marketing

Recent AudiencePlus Reviews

Peter H.
PH
Peter H.Small-Business (50 or fewer emp.)
5.0 out of 5
"The predominant new technology for businesses transforming their content distribution"
My company Manifest.eco, an ecommerce warehouse, has many initiatives on our roadmap from Tech to Real Estate to CX to Sustainable, and we prioriti...
Christopher M.
CM
Christopher M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Set the standard for media/content hub and the concept of owned media."
The team and the why behind AudiencePlus - the general concept of owned media may feel new but there are teams that built and leveraged for years. ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"AudiencePlus is powering the new era of impactful SaaS marketing"
The platform itself solves a very specific challenge for me, which is provide me with a CMS that is built to support a wide variety of content pres...
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AudiencePlus Media

AudiencePlus Demo - Branded media property
Host your videos, podcasts, articles, and PDFs in one place.
AudiencePlus Demo - Exclusive Content
Set premium content as exclusive for subscribers.
AudiencePlus Demo - Content Pages
Content pages are branded and optimized for conversions.
AudiencePlus Demo - Host any type of media
Distribute articles, videos, podcasts, PDFs, and more.
AudiencePlus Demo - Subscriber-Level Analytics
Easy to manage and publish with rich subscriber-level analytics.
AudiencePlus Demo - Content-Level Analytics
See who viewed your content and create a journey for every sub.
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Have you used AudiencePlus before?
Yes

6 out of 7 Total Reviews for AudiencePlus

4.9 out of 5
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AudiencePlus Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Peter H.
PH
VP Commercial
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AudiencePlus?

My company Manifest.eco, an ecommerce warehouse, has many initiatives on our roadmap from Tech to Real Estate to CX to Sustainable, and we prioritize Content so highly that it's one of the core pillars of our business. We have a video-first content strategy that goes the extra mile by producing both proprietary research studies and pop culture hit videos. As the VP of Commercial (Marketing, Sales, etc.) I was going to build a solution to transform my blog into a hub for all of our 40 videos. I was lucky to find AudiencePlus who offered exactly that within a simple SaaS subscription and masterful technical implementation. Parterning with AudiencePlus to launch our very own video streaming platform put me ahead of my roadmap by exactly 1 year, which is more like 7 in startup years. Thank you! Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

I've always been a part of an early stage startup and prefer to work with other early stage startups, so I was completely satisfied with the early stage nature of some product components. I would bet that other early adopters of AudiencePlus are in the same boat as me and will also find what larger organizations might dislike as more of an advantage. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

Design and development of a central hub for premium video content hosting. Review collected by and hosted on G2.com.

Lindsay K.
LK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AudiencePlus?

I like that it give the visitor a place where they can consume educational and entertaining content that generates a strong bond like a viewership. We can be creative and helpful at the same time and its in a format that is familiar like a streaming service. That makes it stand apart from other platforms. Its easy to use and being one of the early customers allows us to have a voice in features that we feel would benefit our audience. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

At this point, there are a few things we would like to see added into the product, like a place for a Slack-like commmunity for people to engage with the content as well as with each other. That is missing at this point but its one the roadmap and we're excited for that to roll out! Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

Having a one stop show for not only our own company's content but other industry experts. We can bring together all different types of content like our memes, blogs, podcast and music videos and be able to showcase to other contributors that this is a place where they can house their content as well. Review collected by and hosted on G2.com.

Todd C.
TC
Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AudiencePlus?

I came to Lavender to build the Netflix of B2B sales content. A streaming service made up of both entertaining and educational content. The problem was finding a tool made to do that. Everything I looked at was either a learning management system or a traditional CMS where we'd have to Frankenstein something together (at a premium price point).

We found AudiencePlus and it all became much easier.

We met with the team to talk through what we wanted to build:

- Series

- Categories

- Types of content

- etc

They gave us a detailed list and way to track progress on everything they needed from us in order to build the property (yes, that's included, so no agency necessary). We got them all the assets and they populated everything.

At that point they handed over the keys to us and we took over the weekly content scheduling.

The UI is incredibly easy to use. They gave us a walk-through before handing over the keys, but I could have very easily just taken over and figured it out on my own. Uploading content takes no time at all.

The success team is super reponsive if you do ever have any questions and they add new functionality all the time based on customer feedback.

If you're looking to build a modern media machine, can't recommend AudiencePlus enough. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

No complaints. Can't wait to see where the product goes. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

Building an engaged owned media is difficult. It's hard to build community with your owned content like you can with social. AudiencePlus is changing that. They're building a product that allows companies to build a media destination that your audience actually wants to come and spend time in, allowing you to:

- engage

- build community, and

- monetize Review collected by and hosted on G2.com.

Zachary H.
ZH
Founder/SEO Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about AudiencePlus?

I strongly believed we needed to rebuild our playbooks to establish a genuine, human-level connection with our audience, but I struggled to find anything to help us create something great.

Then, I discovered AudiencePlus.

With AudiencePlus, we can transform the way our audience interacts with our content. It's not merely a collection of blogs or a section of the site where content goes to waste.

It became immediately clear after the first demo that AudiencePlus would revolutionize how we build a community and boost engagement with our audience.

Getting setup and adding content is a incredibly easy. No chaos, no confusion – just a streamlined way to deliver your most important assets to your audience.

AudiencePlus, like us, is actively developing our products, and I understand that might concern some, but the team is phenomenal.

They are highly receptive to feedback, and Elaine, Ruben, Anthony, and the entire engineering team have gone above and beyond for us, including helping us source designers, reviewing our assets, and acting as strategic thought partners.

There's so much to like about AudiencePlus, but I'll stop raving now. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

Honestly, I don't have anything I dislike! It's been a great experience. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

It's harder than ever to create deep connections and community with our audiences.

Every piece of content feels the same, and after a while, everything blends together and is ignored.

AudiencePlus gives us the tools to not only build deeper connections with our audience and build that community but brings a truly unique experience to our users.

It's not the same old stale way of consuming content; it's not just reading blog posts in some random section of your site.

It's all connected, and all the features they have lined up are truly incredible. This will only increase the value that we're able to provide to our users and our audience. Review collected by and hosted on G2.com.

Christopher M.
CM
Chief Revenue Officer (CRO)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about AudiencePlus?

The team and the why behind AudiencePlus - the general concept of owned media may feel new but there are teams that built and leveraged for years. Anthony and team are so dialed into both the concept of media hub/owned media AND building a great product.

The team. The team. The team. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

Early days and we are patiently waiting on some core roadmap features - specifically data portabliity and access - and the ai/ml. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

We are a media brand - we have had to build, buy and customize to build a full media hub - and still ended up with 15 point solutions cobbled together with api and duct tape. Core premise matched our exact use case and allows us to focus on content not techstack. Other primary driver is to have the platform INFORM us on what content and medium is working for each segment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about AudiencePlus?

The platform itself solves a very specific challenge for me, which is provide me with a CMS that is built to support a wide variety of content presented in a way that is different from what our industry is used to. I tried building HockeyStack's media platform on different CMS' and it was a pain to manage, maintain, and add content to the platform. AudiencePlus makes building out The Flow (our streaming platform for B2B marketers) much easier on the technical side of things. Review collected by and hosted on G2.com.

What do you dislike about AudiencePlus?

Not necessarily dislike, but there are some limitiations just because AP is in very early stages right now. However, that's understandable, and the AP team has done an amazing job of taking all of my suggestions into account and have incorporated them all into the product roadmap.

I'm excited about the future and excited about being able to help shape the features of this product. Review collected by and hosted on G2.com.

What problems is AudiencePlus solving and how is that benefiting you?

AudiencePlus provides us with a CMS to power our streaming platform. Other video CMS platforms aren't built around this specific purpose (or at least not for a B2B/SaaS marketing team as the production studio), so AP is a no-brainer for us. It makes hosting and organizing new and existing series much easier compared to other CMS', so it cuts back on a lot of manual busy work, which saves me a lot of time. Review collected by and hosted on G2.com.