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Attribution Reviews & Product Details

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

Seller

Attribution

Discussions

Attribution Community

Languages Supported

English

Overview by

David Saxon

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

14 months

View More Pricing Information

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Attribution Media

Attribution Demo - Attribution CMO Dashboard

See how you're doing at a glance with the Attribution CMO Dashboard and show the team that marketing is more than just a cost center!

Attribution Demo - Attribution Manager Dashboard

The Attribution Manager Dashboard allows you to drill-down on your campaigns and see your true ROAS across channels and campaigns (and even down to the keyword for Adwords). All our data is fully auditable, and all your conversion numbers will add up.

Attribution Demo - Attribution User Detail

Attribution provides the entire customer journey for either individuals or accounts including the cost per visit, revenue and LTV.

Attribution Demo - Attribution Customer Journey Mapping

See every every touch on the path to conversion for every user, or the aggregate of the most common paths in one simple view.

Attribution Demo - Attribution Cohort Report

If you have a long sales cycle, a free trial to convert or it takes multiple months of recurring revenue to see ROI from your marketing efforts, the cohort report is for you. See how long it takes to break even on a campaign, and how much you made over time.

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Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

2/22/2019

"Great out of the box attribution product"

5/5

What do you like best about Attribution?

Attribution App is an out of the box solution that immediately reveals rich insights without complicated setup. Far better than what is available in the free analytics tools out there, and essential for a multi-touch considered a purchase like ours. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Like any tool, it takes time for data to accrue to start learning. Not a knock on the tool but on the fact that magic does not exist to retrospectively know where my customers have been and how we got them to our site. Review collected by and hosted on G2.com.

Livestorm T.

Head of Marketing

Small-Business (50 or fewer emp.)

10/23/2018

"Attribution does its job perfectly"

5/5

What do you like best about Attribution?

If you want to know where your users come from, Attribution is where to look. Perfectly does its job, and easy to set up and tweak to your liking. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Sometimes the web app can be a bit slow. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Matching events with traffic sources. I mainly look at where our signups and paid conversions come from but really it works for any event.

I also use filters a lot to group our sources together. Saved me a lot of time afterwards just sorting through sources.

The Adwords integration is terrific, takes 0 time to set up and just does its job perfectly. Review collected by and hosted on G2.com.

Michelle B.

Product Marketing Manager

Computer Software

Small-Business (50 or fewer emp.)

10/24/2018

"Attribution App"

4.5/5

What do you like best about Attribution?

Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

If you don't have a ton of data yet, it can take a while to start seeing the benefits of Attribution App. I wouldn't say I "dislike" it - like any platform, the more data you have, the more accurate it is. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

10/23/2018

"Simple and intuitive"

5/5

What do you like best about Attribution?

We've looked at a lot of different analytics services and nothing comes close to the ease of use and value of Attributionapp. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

The flipside of ease of use is a lack of customization, there's a few cuts of the data I'd like to see that I cannot. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

This is a great straightforward tool that gives a simple dashboard with easy configurability to look at all link-based marketing efforts in one place. The addition of integrations for major advertising partners is an added benefit. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Better use of marketing spend and tracking customers across potential acquisition channels. Before this tool we always had concerns about which channels had the most conflict and now we have very easy to see data showing where most of our cross-over occurs. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

10/23/2018

"A great first step attribution product"

3/5

What do you like best about Attribution?

- Integrates really nicely with Segment.com

- Easy to add referral and UTM based traffic

- Integrates with a whole suite of integrations such as Google, Facebook, AdRoll and even services like Friendbuy

- Awesome customer support and sales (Ryan!) Review collected by and hosted on G2.com.

What do you dislike about Attribution?

- No impression beacons

- Not a lot of improvements or changes in past year or two aside from a few more integrations

- Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources Review collected by and hosted on G2.com.

Bernard D.

Head of Product and Customer Experience

Consumer Services

Mid-Market (51-1000 emp.)

10/24/2018

"Sleek, fast and intuitive"

5/5

What do you like best about Attribution?

Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

For large data sets, performance / refresh rate is sometimes slower than expected. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

10/26/2018

"Unique and valuable"

4/5

What do you like best about Attribution?

Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets Review collected by and hosted on G2.com.

What do you dislike about Attribution?

We spend a lot on facebook and know that view through conversions are a real thing. It's no fault of this app since facebook does not surface this data over their API, but even when using a first click method, the ROI for facebook in particular is usually lower than the reality. Review collected by and hosted on G2.com.

Noémie C.

CMO

Small-Business (50 or fewer emp.)

10/23/2018

"Great way to track revenue from marketing efforts"

4.5/5

What do you like best about Attribution?

The ability to track the efficiency of my marketing campaigns and accurate ROAS.

We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

There are some bugs but Ryan is always available to help and fix those. Review collected by and hosted on G2.com.

Michael Y.

VP of Product

Retail

Mid-Market (51-1000 emp.)

10/29/2018

"Simple and easy to use"

4.5/5

What do you like best about Attribution?

Really fast to implement (just a few hours) and the dashboard is easy to understand Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Not really a dislike, but a small improvement would be to show actual ROAS (revenue / cost) on the dashboard Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Much better value than the traditional enterprise multi-channel attribution solutions. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

We're solving the multi-channel marketing attribution problem. Attribution helps us better allocate our marketing spend. Review collected by and hosted on G2.com.