AssetMule Pros and Cons

Been in the Saas Growth / Marketing space for 10 years and AssetMule is the first platform I've seen that actually makes creating customized sales collateral simple + scalable for companies. Leverages LLMs beautifully to let marketers and sales reps create bespoke collateral tailored exactly to their individual buyer. Also great for new customer onboarding, which is the primary way we are using it at Textla. Super easy to get up and running; rapidly becoming something we're using daily in our sales process. Review collected by and hosted on G2.com.

AssetMule is great - nothing to dislike at the moment. Review collected by and hosted on G2.com.

AssetMule has helped us create personalized sales assets that incorporate interactive components like demos and videos directly into them.

With AssetMule we've got the ability to create traceable templates that can be personalized and reused. The platform makes it easy to keep them on brand and incorporate predefined snippets into them.

When you get that first email saying that someone's viewed your link it gives you a lot more confidence in what you're sending out. Compared to attaching a static PDF of a deck or whatever, it just feels like a more natural way to share a bunch of info with a prospect after a sales call. Review collected by and hosted on G2.com.

It can take a little bit of time to wrap your head around the concept of a template vs. an asset.

But you can see how they're iterating on these concepts quickly and the team is all over any feedback we have for them. Review collected by and hosted on G2.com.

- I really found the documentation super useful to get me started, it's relatively comprehensive without providing too much detail that it's overwhelming

- A lot of prebuilt templates available to get you up and running quickly and easily and serve as inspiration

- Getting notifications that a prospect has read the material you've sent over! Review collected by and hosted on G2.com.

- Requires you to learn the mental model of templates vs assets, but the documentation makes it really quick Review collected by and hosted on G2.com.

They've helped us make our sales assets much more engaging. They're personalised to our prospects and we get to see / track how they engage with the content. It didn't take long to get set up with great looking, branded assets and it's particularly great to be able to set up 'approved' messaging snippets we can copy/paste across them. Review collected by and hosted on G2.com.

Nothing much, any issues we've had have been quickly resolved by the team. They iterate quickly and take feedback on board. Review collected by and hosted on G2.com.