Apptimize Features
What are the features of Apptimize?
Variation Testing
- A/B Testing
- WYSIWYG Editor
- Percentage of Traffic
- Confidence Level
Reporting
- Segmentation
- Reports and Dashboards
Personalization
- Standard Targeting
Administration
- QA Testing
- Performance and Reliability
- User, Role, and Access Management
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Variation Testing
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 12 Apptimize reviews. | 93% (Based on 12 reviews) | |
WYSIWYG Editor | As reported in 10 Apptimize reviews. Quickly create variant web pages with an easy-to-use WYSIWYG editor. | 77% (Based on 10 reviews) | |
Conversion Goal | Able to set any user action as the conversion goal of the test. | Not enough data | |
Percentage of Traffic | Based on 10 Apptimize reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. | 88% (Based on 10 reviews) | |
Confidence Level | As reported in 10 Apptimize reviews. Able to view or adjust the necessary confidence level of your test. | 87% (Based on 10 reviews) | |
Multivariant Testing | Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. | Not enough data |
Reporting
Segmentation | As reported in 10 Apptimize reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 80% (Based on 10 reviews) | |
Reports and Dashboards | As reported in 11 Apptimize reviews. Access pre-built and custom reports and dashboards. | 79% (Based on 11 reviews) |
Personalization
Standard Targeting | As reported in 10 Apptimize reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 87% (Based on 10 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. | Not enough data | |
Data Segmentation | Segment data by various user demographics to find deeper trends within specific user groups. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | See feature definition | As reported in 10 Apptimize reviews. Able to test that event and variable setup are reporting data accurately. | 88% (Based on 10 reviews) |
Performance and Reliability | As reported in 12 Apptimize reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 81% (Based on 12 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 11 Apptimize reviews. | 86% (Based on 11 reviews) |
Management
Flag Management | Grants users a centralized dashboard for organized feature flag management. | Not enough data | |
Rollout & Rollback Control | Grants users granular control over feature rollouts and rollbacks. | Not enough data | |
Monitoring | Allows users to track the status of deployed features and application performance via automated alerts. | Not enough data |
Functionality
Multi-Environment Control | Empowers users to smoothly deploy features in a variety of environments. | Not enough data | |
Feature Testing | Allows teams to test features in production for select target groups without deploying. | Not enough data | |
Low-Code Interface | Presents users with a low-code interface to build and maintain feature management systems. | Not enough data |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. | Not enough data | |
Heatmaps | Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | Not enough data |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. | Not enough data | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. | Not enough data | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. | Not enough data |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | Not enough data | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | Not enough data | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | Not enough data |
