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Appier AIRIS (formerly Woopra) Reviews & Product Details

Andrew K.
AK
Owner & Operator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Our company uses Woopra on a daily basis to gather insights that we can't find anywhere else. We're able to blend custom journery reporting (what pages users interacted with) along with user attributes that are merged together from Stripe, BigQuery and a number of other sources. This insight helps us make key business decisions on a continual basis. Along with this Woopra's support is always there for us if we run into any roadblocks. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Some of the app integrations can be a little tricky during setup, but with Woopra's customer support we've been able to overcome those obstacles. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

Woopra helps us get accurate LTV infromation, attribution information with the ability to slice and dice in a number of ways - for example: with/without coupon usage, UTM medium/source, and more. Review collected by and hosted on G2.com.

Appier AIRIS (formerly Woopra) Overview

What is Appier AIRIS (formerly Woopra)?

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Appier AIRIS (formerly Woopra) Details
Languages Supported
English
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Product Description

Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

How do you position yourself against your competitors?

We offer the easiest and most comprehensive solution to integrate all digital engagements into a single platform to provide you with a complete and behavioral view of each one of your prospects and visitors.


Seller Details
Seller
Appier
Year Founded
2012
HQ Location
Taipei, Taiwan
Twitter
@GoAppier
1,231 Twitter followers
LinkedIn® Page
www.linkedin.com
843 employees on LinkedIn®
Ownership
TYO: 4180
Description

Appier is a technology company that specializes in artificial intelligence and data analytics. Founded in 2012, Appier offers a suite of AI-driven marketing solutions designed to help businesses optimize their customer engagement and improve marketing performance. Their platform provides tools for predictive analytics, audience targeting, and cross-channel marketing, enabling companies to make data-driven decisions. Appier serves a diverse range of industries, helping brands effectively connect with their audiences across various digital touchpoints. For more information, visit their website at [appier.com](https://www.appier.com).


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Recent Appier AIRIS (formerly Woopra) Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"" Irreplaceable; Technique Tool for Marketing""
Woopra provides the best solution for Business by analytics of the web. Prioritise it understand customer needs, and analyse the same, and It plays...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Really good to understand how user use our product"
Fast events setup, tuning of the events names to allow easy readability. Customer journey is great too.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"AIRIS is a great marketing tools!"
From the IT side, I liked that Appier's AIRIS part was very well documented and easy to integrate.
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Appier AIRIS (formerly Woopra) Media

Appier AIRIS (formerly Woopra) Demo - Advanced Customer Journey Analytics
Holistically understand how every single touchpoint affects the customer experience to drive growth, retention and customer success.
Appier AIRIS (formerly Woopra) Demo - People Profiles
Woopra builds a comprehensive profile for every single one of your users in real-time. Sync customer data and track activity — not only from your website and mobile app, but from every touchpoint, including email, support, SMS, live chat, product usage and more.
Appier AIRIS (formerly Woopra) Demo - Journey Reports - Reveal obstacles and opportunities at every touchpoint.
Combine any set of actions or attributes to visualize how users move through your website, marketing campaigns and product. Uncover each customer's unique story and quickly respond to behavior, driving engagement and increasing retention company-wide.
Appier AIRIS (formerly Woopra) Demo - Real-time Triggers and Automations - Real-time integration triggers to take action in connected tools.
Use Triggers to, for example, update the status of engaged leads in Salesforce or fire a Slack notification to customer success when a user is ready to upgrade. With hundreds of Triggers available out-of-the-box, there are limitless ways to take action on the behavioral data collected in Woopra.
Appier AIRIS (formerly Woopra) Demo - Trends Reports - Your product is always evolving — know where, why and how to keep growing.
Discover how key metrics change over time and the attributes that drive performance with Trends Reports. Measure product usage by feature, subscription changes by location, campaign performance by source and much more.
Appier AIRIS (formerly Woopra) Demo - Retention Reports - Make the decisions that keep customers coming back.
Measure how long users continue to take any action or use any product feature with Retention Reports. Know if customers continue using your app after signup or come back to make another purchase. Easily uncover at-risk users and discover engaged heroes.
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205 out of 206 Total Reviews for Appier AIRIS (formerly Woopra)

4.5 out of 5
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Appier AIRIS (formerly Woopra) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Appier AIRIS (formerly Woopra)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Appier AIRIS (formerly Woopra)?

Woopra provides the best solution for Business by analytics of the web. Prioritise it understand customer needs, and analyse the same, and It plays a significant role in engaging your targeted audience. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

There are no flaws or drawbacks till date.

They are serving us politely and guiding for our organization goals. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

1. Playing a vital role in Building Business Goals.

2. Analyzing Customer needs.

3. Focusing on KPI ( Key Performance Indicator )

4. Long-Term Startegies.

5. Attention with respective of clients capacity. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
AA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

It not only consolidates what we have and what we have done but also furthur makes all data, touchpoints, conversions, and trends more meanful. It's interesting to see the same thing, especially data itself, in differect aspects. Furthermore, AIRIS provide consultant mode service, inculding presales, customer sucess, and technical support. This always on service is really helpful! They understand out need and react fast. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

In the onboarding stage, we spend a lot of time to organize all data both online and offline. Plus, we asked the data need to be very align with our interal rules and usage need. It turned out to be that we took a long journey to finish data integration to AIRIS before we officially started to apply and use it. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

The platform supports to collect and integrate data from all of our data stores and multi sources, which does us a big favor! We can finally track, monitor, and analyze all data in one place. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Fast events setup, tuning of the events names to allow easy readability.

Customer journey is great too. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Maybe the onboarding is a little complicated, it would be great to be guided in the app. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

To understand user story, activate some contact with the customers when we identify some struggles, some absence or other risks. Review collected by and hosted on G2.com.

Roaddy H.
RH
Assistant Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Integrate online and offline data, combine the user's journey on the website and make a variety of different analyses. It quickly allows me to capture the information I want to know from the platform, and then communicates with users to bring more conversions and results. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

The data available for analysis can only capture 2 years, which is a pity. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

Integrate online and offline data, combine the user's journey on the website and make a variety of different analyses. It quickly allows me to capture the information I want to know from the platform, and then communicates with users to bring more conversions and results. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Woopra gives very useful background information, such as visitors to the website without them logging in, such as which pages visited, the source of the visit, any buttons clicked on the page. It's an important part of my every day sales activity. Customer support is not a super fast response but it is helpful when they do engage. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

There's not an easy search feature to quickly search for specific data. Although I can set up fixed search criteria and save that as a separate report, so there's a work-around. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

Woopra gives very useful background information, such as visitors to the website without them logging in, such as which pages visited, the source of the visit, any buttons clicked on the page. It's an important part of my every day sales activity. Review collected by and hosted on G2.com.

KH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Real-Time Analytics: Appier AIRIS provides real-time data on customer interactions, enabling businesses to make timely decisions and respond quickly to changes in customer behavior. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

While the platform offers extensive integration capabilities, users might encounter occasional challenges in integrating data from certain third-party tools or platforms, leading to potential data discrepancies or gaps. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

he platform offers detailed customer journey mapping, allowing businesses to visualize and understand each step a customer takes. Review collected by and hosted on G2.com.

蘇治綱 Oliver .
Marketing Planning Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Appier AIRIS offers a diverse range of report types. By analyzing various events collected from the website, it provides insights into user journeys and identifies actionable and applicable business models. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

It is hoped that Appier AIRIS can develop group categorization within the reports to facilitate quick and easy access to the needed reports. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

The main purpose of using Appier AIRIS is to collect member data and analyze it to identify actionable business models. For example, by tracking users who have browsed health-related information and analyzing embedded events, we can identify health-related products that consumers might like, ultimately driving their conversion. Review collected by and hosted on G2.com.

JL
Tech Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

AIRIS has plenty of anlysis functions and yet still user friendly. It can hugely assist the marketing of our product. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

The translation is somehow a little weird. The wording sometimes not match how we use in daily. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

With it's very detailed filtering functions, we can find our potential customers precisely. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Real-Time Analytics: One of the most impressive features of AIRIS is its real-time tracking and analytics capabilities. Businesses can see live updates on user activities, which allows for immediate insights and timely decision-making. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Customization Limitations: Some users have reported limitations in customization options for reports and dashboards. The platform might not offer the flexibility needed for highly specific reporting requirements. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

Difficulty in Personalization:Problem: Without deep insights into customer behavior, personalizing marketing efforts and user experiences is challenging. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appier AIRIS (formerly Woopra)?

Collecting all kinds of customer data on one platform and friendly interface to deploy and analyze. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Some of the logics are different from AIQUA so we have to figure it out first before importing data. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

It helps to integrate the customer data from different datastore, which enables marketers to get an overview on customer indivisual, to segement specificly and to create analysis reports for various purposes. Review collected by and hosted on G2.com.