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4.6 out of 5
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UM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about appICE - Intelligent Customer Marketing Automation?
Easy to use platform. Reduced campaign activation time from days to a couple of hours.
The success team and support team are always ready to help solve any issues we are facing, whether operational, financial, or technical. Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
No cons as such but the UI has room for improvement, in terms of the look and feel of the platform. Review collected by and hosted on G2.com.
5 out of 6 Total Reviews for appICE - Intelligent Customer Marketing Automation
5.0 out of 5
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SK
Sonali K.
Campaign Planner
Small-Business(50 or fewer emp.)
What do you like best about appICE - Intelligent Customer Marketing Automation?
The Auto Push feature is amazing. With that feature, you can just set up push campaigns once and forget about sending push messages, the platform will do it for you. You can schedule, so once a user does some specific event or activity, he will receive an automated message. Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
Nothing much here. Their analytics covers almost everything and is very much complete. We can think of adding/suggesting more features to the existing features. Review collected by and hosted on G2.com.
SB
Samit B.
Head of Product
Small-Business(50 or fewer emp.)
What do you like best about appICE - Intelligent Customer Marketing Automation?
1. Easy to use campaign manager
2. Marketing team is able to work seamlessly without much technical support
3. Good charts and stats
4. Very insightful reports and analysis Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
While the overall value proposition is good, the UI design needs improvement. Also, more options are needed to filter and segment audiences for better and more targetted reach. Review collected by and hosted on G2.com.
SW
Saru W.
Project Lead
What do you like best about appICE - Intelligent Customer Marketing Automation?
It is a single Platform for:
- SMS
- Push Notification
- In-App Notification
- Attribution Tracking
- Web Push/Pop-up Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
The platform is a bit complex for beginners to understand and use at first, but once you are habitual, nothing is easy like it.
Additionally, please see if documentation can be added, for beginners so as to remove dependency on their support, to understand various features and even while using the insights or users option, the user properties, events, first time ever, unique, etc. Review collected by and hosted on G2.com.
PL
Pramod L.
Senior Cordova Team Lead
Enterprise(> 1000 emp.)
What do you like best about appICE - Intelligent Customer Marketing Automation?
Appice has features available to send campaigns on multiple platforms/devices all in one go. It aids the easy coding for event-based mapping and user segmentation. Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
Tool looks perfect and interesting. We just want to explore more features on their portal & also integration efforts on their Social Media integration and attribution. Review collected by and hosted on G2.com.
IK
Iram K.
Inside Sales Manager
Small-Business(50 or fewer emp.)
What do you like best about appICE - Intelligent Customer Marketing Automation?
It is a full-stack platform for end-to-end management of your customer's journey. You don't need to invest in other tools as it has everything in one place. Review collected by and hosted on G2.com.
What do you dislike about appICE - Intelligent Customer Marketing Automation?
The packages & prices might be advanced for start-ups or small companies. Review collected by and hosted on G2.com.
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