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Amplitude Analytics Reviews & Product Details - Page 4

Amplitude Analytics Overview

What is Amplitude Analytics?

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It serves as a comprehensive solution for organizations looking to gain insights into user behavior, feature engagement, and long-term retention strategies. By leveraging Amplitude, businesses can make informed decisions that enhance their digital product strategies and drive growth. This platform is particularly beneficial for product, growth and marketing teams across various industries, including technology, retail, and entertainment. Amplitude's capabilities extend to real-time analytics and cross-platform tracking, making it an essential tool for teams aiming to navigate the complexities of user engagement in today's digital landscape. The platform is tailored to meet the unique needs of modern businesses, providing the tools necessary to analyze user interactions and optimize product offerings effectively. Key features of Amplitude include powerful behavioral analytics that allow users to dissect how customers interact with their products. This feature enables teams to identify which functionalities resonate most with users, thereby informing future development and marketing strategies. Additionally, Amplitude offers enterprise-level security and customer support, ensuring that organizations can trust the platform with their sensitive data while receiving assistance when needed. The value of Amplitude is further underscored by its adoption by numerous high-profile companies, including Atlassian, Zoom, Dropbox, as well as traditional businesses undergoing digital transformation like Ford and Walmart. These organizations utilize Amplitude to not only understand their users better but also to innovate and adapt in a rapidly changing market. By providing actionable insights, Amplitude empowers teams to create more engaging and valuable digital experiences, ultimately leading to improved customer satisfaction and retention. In essence, Amplitude stands out in the analytics category by offering a robust suite of features that cater specifically to the demands of contemporary product teams. Its focus on real-time data, user behavior analysis, and comprehensive support makes it a vital tool for any organization aiming to enhance its digital product strategy and achieve sustainable growth.

Amplitude Analytics Details
Product Website
Languages Supported
English
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Product Description

Amplitude is an analytics solution built for modern product teams.

How do you position yourself against your competitors?

Amplitude stands out by providing actionable, 360-degree insights into the entire digital product and customer experience, empowering every digital team to make data-driven decisions with confidence. It offers unparalleled breadth and depth of insights, allowing teams to answer both simple and complex questions instantly. With a complete view of the user journey across devices, channels, and products, teams gain a holistic understanding of user behavior.

Data accessibility is at the core of Amplitude’s platform. Its remarkably high adoption rate ensures that teams across the organization can work with shared data and common visibility, improving decision quality and accelerating business velocity.

Built for speed and action, Amplitude’s fully integrated, lightning-fast analytics and personalization suite enables teams to continuously innovate, measure impact, and drive growth. By combining advanced analytics with seamless execution, Amplitude helps teams move from insight to action in record time.


Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
20,820 Twitter followers
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
NASDAQ: AMPL
Description

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams. Learn how to optimize your digital products and business at amplitude.com.


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Recent Amplitude Analytics Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Excellent product, expensive for viral b2c"
I loved the ease of use, user interface and experience. Also easy to implement.
NK
Nitin K.Mid-Market (51-1000 emp.)
4.5 out of 5
"A Reliable Product Analytics Tool"
Best part is the detailed view if user activities on the platform, with the addition of session recording feature enhances its analytics capabiliti...
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Advanced Analytics well-integrated with Tech Stack"
Ability to seamlessly integrate with Braze and other third-party tools.
Security Badge
Amplitude Analytics Security
Get security information from Amplitude Analytics to help you buy the right software. View Security Information
Amplitude Analytics security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
SOX (Sarbanes-Oxley Act)
ISO 27001 (International Organization for Standardization)

Amplitude Analytics Media

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Video Reviews

2,270 out of 2,271 Total Reviews for Amplitude Analytics

4.5 out of 5
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Amplitude Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Amplitude AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
LW
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Analytics?

It creates one place to look at when you need to have a deeper dive into complex analytics. It is useful for analyzing user journeys, persona behaviour, and more. It is as useful to online marketers as it is for product marketers. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Even though the UI is clean and makes sense, the initial phase can be a bit overwhelming (though it is the price you pay for a service with such vast feature range). Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It solves the need to map and analyze the user journey which is essential for understanding and predicting their behaviour. Review collected by and hosted on G2.com.

AG
Co-founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

the cohorts feature is amazing and gives me the exact insights I need. Also, the integrations are great. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Can be a bit easier to use. Also, charts are focused on events but not users. Would love if that could happen! Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Gives me clear insights and who is using my product and in what way. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Amplitude Analytics?

After a fast implementation of a single line of code, we were quickly able to jump onboard to measure page variants and test conversions on our estore in addition to measuring web analytics. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Although the skills are definitely transferrable, it still takes a little bit of time and effort from the team to get acquainted with the tool. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

I've been previously unable to find a swift solution for testing engagement metrics on two variants of landing pages for my email campaigns leading to my eshop. Amplitude Analytics solved this problem for me elegantly. Review collected by and hosted on G2.com.

AD
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

I have used this software and i can surely recommend anyone to use this as it provides detailed information of user's path. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

i don't like when i have to save the name again and again after just changing the graph type. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

i am working on user's funnel for the conversion of users Review collected by and hosted on G2.com.

DP
Mid-Market
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplitude Analytics?

I like the responsiveness of the dashboards for each account I manage, the tracking features have been invaluable for communication. I like how we can build interactions with customers, it's a very intuitive tool that helps us understand our customers better. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

It can be a bit trickly to assign popups, it sometimes crashes a bit, and there are some restrictions that can be frustrating. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

I have found it extremely helpful in troubleshooting, the information has been provided clearly. The interactions in the app allow us to communicate, it has helped us understand the analytical part. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi Danillo! Thank you for leaving us a review and for shouting out how responsive our dashboards are. We’re thrilled to hear that Amplitude helps you better understand your customers. We never want our users to feel frustrated when using our product. Please reach out to our support team here at https://support.amplitude.com/ so they can assist you! We’re celebrating your success and look forward to hearing more about the great things you’re accomplishing.

FD
Business Development Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Amplitude Analytics?

Detailed analytics and advanced segmentation – Tracks every user interaction, segments data, and identifies behavior patterns.

Focus on retention and engagement – Features tailored to analyze user journeys and improve retention rates. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Learning curve – Beginners may find it complex to set up and extract valuable insights. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Problems Solved:Lack of visibility into user behavior – Helps track how users interact with your product, where they drop off, and what features they engage with the most.

Benefits: Improved user retention – By identifying drop-off points and optimizing user flows. Review collected by and hosted on G2.com.

EL
VP Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

Tracks everything we need with all the integrations we need too Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Complixated without dedicated data analyst Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

understand user behavior, trends, and use that to optimize processes & user experiences Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

For how many different charts and views you can make, the interface is very very simple and allows you to easily experiment with different chart and graph types until you find what visualizes the story you're trying to tell. Charts and dashboards are easy to share and collaborate around. Integrates will with Airship for cross-platform event streams under one roof. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Slow loading times. Administration of events and data accuracy can be a bit confusing. In some ways, it's so easy to make events and charts that people can make duplicate and alternative sources of truth! Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Funnel conversion. Engagement, activation and conversion trends. User retention. User segmentation and composition analysis. Identifying common customer journey paths. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi there! Thank you for leaving us a review—It’s great to learn about how you've been experimenting with different visualizations to support your data-driven storytelling. If you ever have any questions or need assistance regarding duplicate charts or load times, please reach out to our support team at https://support.amplitude.com/. We appreciate you taking the time to share your feedback and Amplitude love with us!

BS
Sales Specialist
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Analytics?

I use it to carry out a successful process of analyzing the performance of my content in real time, where I can investigate and collaborate for future business, support is one of the fundamental factors for Amplitude to have that potential aspect that characterizes it so much. These insights allow you to quickly identify which content is performing well and which needs adjustments, since I've been using it sales have increased, raising the possibility of modifying the marketing process at my convenience. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I like it very much for its capabilities, I have nothing against this program, so beneficial for the company. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It has really integrated into the marketing execution and planning processes to achieve an incentive to make decisions thanks to its analysis of markets and events, in turn we can progress in terms of follow-up of prospects to take profits thanks to its participation. It is excellent in the area of marketing, behavior and demographic characteristics, due to the fact that they will be able to achieve through the exhaustive analysis of different market styles a positive projection for their companies. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Amplitude Analytics?

Amplitude is an amazing tool to analyse user behaviour. With its dashboard and notebook function it's easy to get a quick overview of health metrics, which is great when you have a million other tasks waiting for you. I've also found the Amplitude academy courses extremely helpful to point me in the right direction in the beginning: it made people like me (inexperienced in quantitive analytics) develop a joy in using Amplitude! Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Occasional data discrepancies can be a challenge, especially for those new to the platform. It requires some expertise to troubleshoot these issues effectively. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

User metrics: understanding how users engage with our product. It helps us make product and content better. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi there! Thanks for taking the time to leave us a review. We are beyond thrilled to hear about your positive Amplitude experience, as someone who is new to quantitative analytics. If you ever need a hand with troubleshooting, please contact our support team at https://support.amplitude.com/. Keep up the great work! We’re looking forward to hearing more about the wonderful things you’re accomplishing.