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Amazon Sponsored Ads Reviews & Product Details - Page 2

Amazon Sponsored Ads Overview

What is Amazon Sponsored Ads?

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.

Amazon Sponsored Ads Details
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Product Description

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.


Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,020,295 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Total Revenue (USD mm)
$280,522
Description

Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.


Samsom T.
ST
Overview Provided by:
English Language Teacher at school

Recent Amazon Sponsored Ads Reviews

Verified User
C
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Very well layed out plan."
The amount of ads is appropriate and not annoying to the consumer
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Amazon DSP is simple and effective"
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Abhishek D.
AD
Abhishek D.Small-Business (50 or fewer emp.)
3.5 out of 5
"A good ad platform but not Google Ads for sure."
You can create custom ads for your product to show up in places on Amazon. You can create competitor lists and target similar products or competito...
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Amazon Sponsored Ads Media

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Video Reviews

76 Amazon Sponsored Ads Reviews

4.3 out of 5
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76 Amazon Sponsored Ads Reviews
4.3 out of 5
76 Amazon Sponsored Ads Reviews
4.3 out of 5

Overall Review Sentiment for Amazon Sponsored AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Gajendra Singh C.
GC
Sr Manager -SEO ( CheapOair)
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

It's the best advertising platform to boost sales. I can easily control my budget, there are lots of ada variety. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Nothing particular. But sometimes it will be expensive if you do not nange proper. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

To boost my sales and target customer by showing personalized ads. Review collected by and hosted on G2.com.

Dipesh  R.
DR
Senior Executive - Seo
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I have used various Marketing Platform for advertising but Amazon is the best as per pricing and revenue generated. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Can improve backend system for more user friendly Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Its help us in launch of product and boost the product sale through the platform Review collected by and hosted on G2.com.

Verified User in Retail
CR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

Amazon Advertising offers high intent, precise targeting, and measurable ROI for effective e-commerce promotion. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Nothing as of now, everything looks very well done. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Reaching online motivated shoppers is a difficulty that Amazon Advertising resolves by enhancing my product visibility, raising brand recognition, and providing measurable ROI, all within Amazon's retail ecosystem. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
UW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Sponsored Ads
What do you like best about Amazon Advertising?

It targets the right customer at the right time in the right way. Most importantly it is not spammy. However, it does have area of improvement where it can start showing more interesting and relevant (but not related) ads depending on customer's behavior in the past. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

I haven't really thought about this detail. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Targetting the right audience in the right way Review collected by and hosted on G2.com.

Akarsh D.
AD
Search Engine Optimization Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Sponsored Ads
What do you like best about Amazon Advertising?

The dashboard feels insightful and easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

There is nothing that I dislike about Amazon advertising Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Increasing product awareness and sales history Review collected by and hosted on G2.com.

Abhishek D.
AD
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Sponsored Ads?

You can create custom ads for your product to show up in places on Amazon. You can create competitor lists and target similar products or competitor brands so that your products show up on their product page's recommended coloumns and also on the search page if you search for a given keyword or search for competitor products. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

The analytical tools available and the reports that you can create using Amazon ads are limited and do not provide reports or analytical data as in-depth as Google's or Meta's ad platforms do. Review collected by and hosted on G2.com.

Recommendations to others considering Amazon Sponsored Ads:

Run ads using Amazon sponsored ads but only after you do a thorough competitor analysis and keyword research about your product and its category. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

Amazon extends my product's reach beyond just the search page. It allows for my product to be shown in recommended columns, at the top of the search page, to the right, towards the bottom and even on the product details page. If you are not familiar with Amazon listings, these ads will probably look like normal listings to you. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Amazon Sponsored Ads?

It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

It could be simpler to get in between different areas of the line item/insertion order.

signing in is always in Japanese Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

Access to certain inventory on iMDB, having the reach and freq to show ads to our target audience Review collected by and hosted on G2.com.

AY
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Sponsored Ads?

Sponsored ads with Amazon can be a great way to get your products in front of the right eyes--that is, the people mostly likely to purchase your products. It's targeted and you can get as niche as you want. Depending on your keywords, it can be cost effective and and you can also target competitor products. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

Because so many vendors are using Sponsored Ads now, it's almost become "pay to play." If you're not advertising, your product just won't get seen during the busiest times of the year when other vendors are advertising too. It can be a lot of extra work to manage all of your campaigns as well. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

We have seen our ads drive traffic to key, popular titles during seasonal sales peaks. It's also a good way to promote older products with a minimal ad budget while reaching your target audience. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Amazon Sponsored Ads?

I have been involving AMS throughout the previous three years the best thing which I like most about AMS is, that it's way a lot more straightforward to use when contrasted with different arrangements accessible for dealing with your promoting procedure. You needn't bother to be a specialized individual to get the AMS. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

I have been involving AMS for a long time and never observed anything that I for one could do without. The most awesome aspect of AMS is their every minute of every day accessible help group which is accessible to address your questions continuously. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

AWS permits undertakings to handily scope up or down, permitting them to stay aware of changing requirements and volumes. AWS additionally offers a virtual climate that permits organizations to stack the administrations and applications they expect for their application. Associations can utilize AWS to redo their programming language, working framework, web application stage, information base, and different assets. Review collected by and hosted on G2.com.

KG
Publisher
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Sponsored Ads?

The functionality of this platform has greatly improved over the years. There are also many more marketplaces available, which is a bonus, such as in Germany, Italy, Spain, and other Euro countries. You can pull many detailed reports with specific keywords as well which is very helpful to identify converting keywords in ad campaigns. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

The reporting of sales seems like it is still sometimes delayed. It can still be clunky and hard to use when sorting previous ad campaigns. It is all up to the user to have a system for naming the ad campaigns that keeps them uniform and easy to sort. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

I use Amazon AMS to advertise my self-published books in many marketplaces, including the US, UK, and several European countries. I have realized benefits like return on investment. It is great to be able to advertise my books to customers directly on Amazon and then see sales come through. Review collected by and hosted on G2.com.