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Top Rated Amazon Sponsored Ads Alternatives

Amazon Sponsored Ads Reviews & Product Details

Abhishek D.
AD
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Sponsored Ads?

You can create custom ads for your product to show up in places on Amazon. You can create competitor lists and target similar products or competitor brands so that your products show up on their product page's recommended coloumns and also on the search page if you search for a given keyword or search for competitor products. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

The analytical tools available and the reports that you can create using Amazon ads are limited and do not provide reports or analytical data as in-depth as Google's or Meta's ad platforms do. Review collected by and hosted on G2.com.

Recommendations to others considering Amazon Sponsored Ads:

Run ads using Amazon sponsored ads but only after you do a thorough competitor analysis and keyword research about your product and its category. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

Amazon extends my product's reach beyond just the search page. It allows for my product to be shown in recommended columns, at the top of the search page, to the right, towards the bottom and even on the product details page. If you are not familiar with Amazon listings, these ads will probably look like normal listings to you. Review collected by and hosted on G2.com.

Amazon Sponsored Ads Overview

What is Amazon Sponsored Ads?

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.

Amazon Sponsored Ads Details
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Product Description

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.


Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,020,295 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Total Revenue (USD mm)
$280,522
Description

Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.


Samsom T.
ST
Overview Provided by:
English Language Teacher at school

Recent Amazon Sponsored Ads Reviews

Verified User
C
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Very well layed out plan."
The amount of ads is appropriate and not annoying to the consumer
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Amazon DSP is simple and effective"
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Abhishek D.
AD
Abhishek D.Small-Business (50 or fewer emp.)
3.5 out of 5
"A good ad platform but not Google Ads for sure."
You can create custom ads for your product to show up in places on Amazon. You can create competitor lists and target similar products or competito...
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Amazon Sponsored Ads Media

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Video Reviews

75 out of 76 Total Reviews for Amazon Sponsored Ads

4.3 out of 5
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Overall Review Sentiment for Amazon Sponsored AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Yonggi Gray A.
YA
Freelance Translator from English to French
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I like the several options presented in kdp select for advertising.

They give us an amazing option to build our professional profile as a Writer. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

I consider this option as something well built... but at the same time I am asking myself why amazon didn't promote a worldwide advertising... They didn't allow several submissions for more than 3 books to get featured in award winning prizes or programs for recognition. After all everything is fine. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising is solving several things. Now it's possible to get recognized as a relevant writer faster by the powerful engines made by Amazon. Thanks for your help. Review collected by and hosted on G2.com.

Ir. Arch. Jurgen C.
IC
Senior Projectleader
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

IT IS EASY USE AND HAS AN EASY IMPLEMENTATION INTO THE WEBSITE. OVERALL IT HAS AN EASE INTERGRATION.

AMAZON HAS THE BEST CONDITIONS IN TERMS OF SHIPPING TIMES AND PRICES

AMAZON HAS A GREAT CUSTOMER SUPPORT AND IS FREQUENTLY USED.

THE NUMBER OF FEATURES IT PROVIDES DOESN'T FIND IT'S PEERS IN BELGIUM Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

PRICES CHANCE RAPIDLY, WHICH MEANS ALOT OF WORK TO MANAGE THE SITE. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

IT SOLVES A LOT OF TIME AND EFFORT TO INTEGRATE THE PRODUCTS AND MAKE A NICH-BASED WEBSITE ON AMAZON PRODUCTS Review collected by and hosted on G2.com.

Deepanshu R.
DR
Manager - Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

Very easy to launch campaign with minimal technical things. Great results boost sales a lot. Lot of option to target the correct audience. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Approval process and trademark issues though we are rightful owners of the product still sometime ads not get approved Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

to increase the sales by improving the visibility Review collected by and hosted on G2.com.

OG
Test Engineer
Telecommunications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Video Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I like Amazon advertising because of the Amazon Advertising help to grow our organisation & business through the Advertisement.Amazon advertising help to connect the People & client through the using Audio Video Advertisement plateform.So we can easily connect to the target & grow the Business. Amazon Advertising teams very good & intellegent & help me to the lots. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

As user nothing to the dislike about the Amazon Advertising. It is help me to the lots. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising resolved my advertisement problem, which I want to connect to the people & Client.now we can easily connect to the People , Client & Our Target easily through the Vidoe & Organisational sponsored. Review collected by and hosted on G2.com.

VB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Advertising?

I like Amazon advertising because of Amazon Advertising help to grow our business. It's help me how to connect customer & how to reach new customer how to sell our products these all types services provided by Amazon Advertising so help to Grow our business.Amazon advertising help to us through Video Advertising, Audio Advertising. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Nothing about to dislike amazon advertising.amazon advertising help me lots regarding Grow & connect customer. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising help me grow to our Organisation & Bussiness through the Many types of Advertising services.while I started to use Amazon advertising we have lots of improving our organisation.

Amazon Advertising easy to use. Review collected by and hosted on G2.com.

Trilok R.
TR
Product Manager - AI Platforms
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Sponsored Ads
What do you like best about Amazon Advertising?

Vast audience, Targeting options, high purchase intent Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Complexity, dependency on Amazon, limited creativity Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Reducing cost per click, wider visibility Review collected by and hosted on G2.com.

Abhishek P.
AP
Business Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon DSP, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I love the easy to use interface of amazon advertising. It allows me to see performance by setting up my own KPI metric dashboard. Also, different cuts and slices of data is possible while the ads are running. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

I would wish to see large duration of data as sometimes we ought to compare performance basis LYSP. But current platform gives ads data of last 3 months only. Like to like comparison on the platforms gets tougher. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Tuning performance of our search and display ads and monitoring campaign pacing. This helps to closely monitor campaign on the seg targets and objectives. This is where I currently use the platform. Review collected by and hosted on G2.com.

VG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Video Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

Amazon Advertising provided the best services regarding Business advertising.

For advertisement using the Display Advertising, Video Advertising for the connect peoples & Client target. Amazon Advertising help to grow our business and organisations through the advertisement.

Amazon Advertising teams working very well to grow our business and organisations. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

As user nothing to say dislike about the Amazon Advertising.it is very good plateform for the Advertisement our business & product. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising resolved my business advertising problems through the Video , display & Sponsored advertising.It is very useful for me our organisation & Bussiness. Review collected by and hosted on G2.com.

Abhishek P.
AP
Campaign Performance Specialist - Digital Marketing & E-Commerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Amazon Advertising?

The best thing I like about the platform is the ability to manage ads daily by seeing performances across different cuts. The interface is simple and results to business is remarkable. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

The only thing I dislike currently in the took is look back window for historical performance. I would be happy to compare performance with last year rather than having last 3 month data only. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon advertising is helping our brand be visible on the marketplace leading to conversion. Various ad formats increase my share of voice in the category and consumers gets releavant information before they choose to purchase. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

The segmentation and targeting is best in class. Something that is quite helpful is the keyword ideas that Amazon suggests based on relevancy, this helps cut down a lot of time on ideation. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Something that isn't that helpful or needs improvement is the summary dashboard of all the ads that are running on the account, I think that there could be more insights added to it to have a consolidated view. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

There are multiple problems that Amazon ad solves one is where the new sellers may not have a strong organic presence even though they have a good product, Amazon as helps them reach their target audience. Review collected by and hosted on G2.com.