Amazon DSP Pros and Cons

We have large audience available for targeting and have detailed ad experience for end user. Review collected by and hosted on G2.com.

Have to give too many details why setting up a campaign Review collected by and hosted on G2.com.

Using the Amazon DSP help in marketing platform to deliver good leads. Review collected by and hosted on G2.com.

The only thing which I disliked is the dashboard understanding. Review collected by and hosted on G2.com.

Ability to target based on purchases and intent. Review collected by and hosted on G2.com.

Unable to use 3rd party data and cannot scale on video buys Review collected by and hosted on G2.com.

It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding. Review collected by and hosted on G2.com.

The UI seems to slow at times and it keeps loading at times not to often but it happens and also the UI layout can be improved since it feels like old layout structure. Review collected by and hosted on G2.com.

The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing Review collected by and hosted on G2.com.

There is no option to update certain fields (which are available in few other platforms) once the deal is saved Review collected by and hosted on G2.com.

It is an excellent platform that allows all users to buy an ad in the form of Banners that is a mixture of images and letters, in Amazon DSP you can program audiences through the web, through this audience you can contact new partners and customers. Review collected by and hosted on G2.com.

I haven't really had any issues with this tool. Review collected by and hosted on G2.com.

They have a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. Review collected by and hosted on G2.com.

it's all managed service so you can't be very hands on and in control Review collected by and hosted on G2.com.

What I like the most about this app is the fact that is the best of all of the other existing apps on the market. If I am trying to reach out as many potential customers as I can, this is the right app to use. Review collected by and hosted on G2.com.

Ir is very easy to use and no dislikes at all. Maybe it puts a bit pressure on the seller as it is only specially made for Amazon but as it is a huge market to play with, I guess it is fair enough and it is worth it. Review collected by and hosted on G2.com.