# Amazon DSP Reviews **Vendor:** Amazon **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.2/5.0 **Total Reviews:** 18 ## About Amazon DSP Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices. ## Amazon DSP Pros & Cons **What users like:** - Users find Amazon DSP to have a **user-friendly interface** , making setup and navigation effortless for programmatic advertising. (2 reviews) - Users find Amazon DSP to be **very helpful** for quickly reaching consumers and achieving better e-commerce results. (1 reviews) - Users value the **rich insights and reporting** from Amazon DSP, enhancing their advertising effectiveness and strategy. (1 reviews) - Users appreciate the **friendly interface** of Amazon DSP, noting its ease of finding metrics for better results. (1 reviews) - Users commend the **user-friendly reporting features** of Amazon DSP, facilitating quick access to crucial metrics. (1 reviews) - Reporting Capabilities (1 reviews) - Users appreciate the **easy setup** of Amazon DSP, finding it straightforward and reliable for advertising needs. (1 reviews) **What users dislike:** - Users experience **support dependency** with Amazon DSP, impacting their ability to manage campaigns independently. (1 reviews) - Users face **lack of clarity** regarding transparency, which impacts their understanding and use of Amazon DSP. (1 reviews) - Users find the **limited creativity** in Amazon DSP restricts their advertising potential and increases reliance on support. (1 reviews) - Users report experiencing **slow performance** with Amazon DSP, particularly noting lag and poor OMP campaign results. (1 reviews) - Users experience **slow software performance** , with delays in interface updates and prolonged ad uploading processes. (1 reviews) - Update Issues (1 reviews) ## Amazon DSP Reviews ### 1. Efficient and Scalable Programmatic Advertising via Amazon DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Velmurugan P. | Team Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Amazon DSP?** Rich insights and reporting Retargeting capabilities Seamless integration with Amazon ecosystem Access to premium inventory **What do you dislike about Amazon DSP?** Limited transparency Less flexibility in creative formats Support dependency **What problems is Amazon DSP solving and how is that benefiting you?** Full-funnel advertising – Supports both brand awareness and direct sales by combining upper- and lower-funnel strategies. Retargeting capabilities – Re-engages shoppers who viewed or interacted with our products but didn’t purchase, boosting conversions. Scalable reach – Gives access to Amazon-owned inventory (Amazon.com, Fire TV, IMDb) and third-party websites/apps, helping expand brand visibility. ### 2. Worst DSP **Rating:** 2.0/5.0 stars **Reviewed by:** James S. | Programmatic Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2025 **What do you like best about Amazon DSP?** Prime and Twitch are easy to set up and very little issues when live **What do you dislike about Amazon DSP?** The platform is very slow and laggy. OMP campaigns always perform worse compared to Other DSP. **What problems is Amazon DSP solving and how is that benefiting you?** Amazon are helping tackle the CTV market through Prime ### 3. Great DSP, especially if your company sells products at Amazon.com **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Amazon DSP?** The Amazon DSP is easy to use and set up. Their customer service is fast and reliable whenever you have an issue with it. It is easy to integrate and advertise new products. The features that it has are good and easy to use. **What do you dislike about Amazon DSP?** Probably the think that I dislike the most about Amazon DSP is that is not so easy to create campaigns/ orders in bulk. **What problems is Amazon DSP solving and how is that benefiting you?** They just changed the way how creatives are viewed on platform, that helps the team a lot on day to day basis. ### 4. A Game-Changer in Advertising: Amazon DSP Delivers Remarkable Results **Rating:** 4.0/5.0 stars **Reviewed by:** Gourav K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Amazon DSP?** Amazon DSP (Demand-Side Platform) is a game-changer in the world of digital advertising. As an advertiser, I have been thoroughly impressed with the remarkable results and the level of precision this platform offers. It has truly transformed the way I approach and execute my advertising campaigns. First and foremost, the targeting capabilities of Amazon DSP are unparalleled. With access to Amazon's vast treasure trove of customer data, it allows me to precisely reach my desired audience. The platform provides a wealth of targeting options, including demographics, interests, behaviors, and even real-time shopping signals. This level of granularity ensures that my ads are reaching the right people at the right time, maximizing the chances of conversion. Furthermore, Amazon DSP's ability to extend beyond the Amazon ecosystem is a significant advantage. It offers access to a vast network of premium websites, apps, and devices, allowing me to reach customers wherever they are on the internet. This cross-platform reach has expanded the visibility of my brand and significantly increased my campaign's overall effectiveness. The reporting and analytics tools provided by Amazon DSP are also top-notch. The platform offers real-time campaign performance data, allowing me to make informed decisions and optimize my campaigns on the fly. The intuitive interface and comprehensive metrics help me track key performance indicators, measure the success of my campaigns, and identify areas for improvement. The support and customer service provided by Amazon DSP are commendable. Their team of experts is readily available to provide guidance, answer questions, and assist in campaign optimization. I have always received prompt and helpful responses, which has further enhanced my experience with the platform. One aspect that truly sets Amazon DSP apart is its integration with Amazon's advertising ecosystem. It seamlessly works with other Amazon advertising products, such as Sponsored Brands and Sponsored Products, allowing for a cohesive and synergistic advertising strategy. This integration offers a unique advantage for businesses looking to maximize their presence and sales on the Amazon platform. In conclusion, Amazon DSP has revolutionized my advertising efforts. Its precise targeting, extensive reach, robust reporting tools, and excellent customer support make it a must-have platform for any advertiser. If you're looking to take your digital advertising to new heights and achieve remarkable results, I highly recommend Amazon DSP. **What do you dislike about Amazon DSP?** While Amazon DSP offers numerous advantages and impressive features, there are a few aspects that some users might find less favorable. Here are a few potential drawbacks to consider: Learning Curve: Amazon DSP can be quite complex, especially for beginners or those unfamiliar with programmatic advertising. The platform has a steep learning curve, and it may take time to understand its various features, targeting options, and optimization strategies. Adequate training and resources are essential to fully leverage its capabilities. Minimum Spend Requirements: Amazon DSP often has minimum spend requirements, which might be a disadvantage for smaller businesses or advertisers with limited budgets. Meeting these minimums can be challenging and may restrict access to certain features or inventory. It's important to consider your budget and evaluate if the platform's requirements align with your advertising goals. **What problems is Amazon DSP solving and how is that benefiting you?** Amazon DSP solves several problems in the realm of digital advertising, offering significant benefits to advertisers. Here are a few key problems that Amazon DSP addresses and how they benefit users: Precise Targeting: Amazon DSP leverages Amazon's vast customer data to enable precise audience targeting. It allows advertisers to reach their desired audience based on demographics, interests, behaviors, and real-time shopping signals. This level of targeting precision ensures that ads are shown to relevant and engaged users, maximizing the chances of conversions. As an advertiser, this benefit translates into improved campaign effectiveness, higher ROI, and reduced wasted ad spend. Cross-Platform Reach: Amazon DSP extends beyond the Amazon ecosystem, providing access to a vast network of premium websites, apps, and devices. This cross-platform reach allows advertisers to connect with customers wherever they are on the internet. By expanding the visibility of their brand and reaching users in different digital touchpoints, advertisers can increase their overall reach and exposure. This broader reach enhances brand awareness, drives traffic, and ultimately leads to increased sales and conversions. ### 5. Amazing platform for Programmatic Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh N. | Business Manager - Programmatic, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Amazon DSP?** One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms. **What do you dislike about Amazon DSP?** Sometimes the platform takes time to update the user interface. So it becomes little time taking thing. The ad uploading is quite a time taking process. The platform glitch is the only thing where it needs to improve. **What problems is Amazon DSP solving and how is that benefiting you?** Amazon advertising helping the brands in Awareness and sales for them. As a Digital Marketer, I can see the results and can easily compare with other platform results. So I can say that Amazon Advertising helps many big and small brands to get the best results. ### 6. Using Amzon DSP for an ecommerce Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Amazon DSP?** Amazon DSP offers advanced targeting, access to valuable customer data, diverse ad formats, cross-channel reach, real-time optimization, and integration with Amazon Advertising. These features benefit advertisers by enabling precise audience targeting, maximizing reach, optimizing campaigns, and measuring performance effectively. **What do you dislike about Amazon DSP?** Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment. Individual experiences may vary, so careful evaluation is necessary. **What problems is Amazon DSP solving and how is that benefiting you?** In summary, Amazon DSP solves challenges related to audience targeting, campaign reach, cross-channel advertising, real-time optimization, and measurement. By addressing these issues, advertisers can benefit from more effective and efficient advertising campaigns, reaching the right audience, driving conversions, and maximizing their advertising ROI. ### 7. Great Full-Funnel Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Amazon DSP?** The insights and data available to create orders and line items are so immense. **What do you dislike about Amazon DSP?** The platform is tedious to use in terms of setting things up and editing. **What problems is Amazon DSP solving and how is that benefiting you?** DSP makes it easier to get ads in front of the eyes of audiences who are most likely to actually convert into sales. ### 8. Great Advertising Solutions, Clunky UI **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen N. | Education Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Amazon DSP?** Amazon DSP provides a unique platform for providing more specific audiences for your Amazon ASINS and external websites to pull customers to Amazon from. **What do you dislike about Amazon DSP?** The UI is clunky, and performing a lot of the creation actions and campaign management actions can be tedious and time-consuming. **What problems is Amazon DSP solving and how is that benefiting you?** While Amazon Ad campaigns use keywords, DSP allows users to tap into data on demographics, web browsing patterns, and other customer data to better focus your ads. ### 9. Amazon dropshipping **Rating:** 4.5/5.0 stars **Reviewed by:** Khalid a. | GHL expert, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Amazon DSP?** It's Easy to start and have need to keep inventory. **What do you dislike about Amazon DSP?** Risk involve in this model, but this is very easy and there is no need to keep stock in warehouse and also Amazon DSP you just focus on Product hunt and suppliers **What problems is Amazon DSP solving and how is that benefiting you?** Na ### 10. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Soumojit B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Amazon DSP?** It is easy and also flexible. Most important it increases the visibility of the brands and helps in getting new and exiting audiences. **What do you dislike about Amazon DSP?** Nothing. it is better now.there are no cons now **What problems is Amazon DSP solving and how is that benefiting you?** Getting new audience and also Promoting brands ### 11. Tool for detailed ad experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Amazon DSP?** We have large audience available for targeting and have detailed ad experience for end user. **What do you dislike about Amazon DSP?** Have to give too many details why setting up a campaign **What problems is Amazon DSP solving and how is that benefiting you?** Helping to reach specific audience and can segment depending upon user experience and product and increase ROI ### 12. Best tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2023 **What do you like best about Amazon DSP?** Using the Amazon DSP help in marketing platform to deliver good leads. **What do you dislike about Amazon DSP?** The only thing which I disliked is the dashboard understanding. **What problems is Amazon DSP solving and how is that benefiting you?** Marketing and E-commerce Platform. ### 13. Great for CPG **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Amazon DSP?** Ability to target based on purchases and intent. **What do you dislike about Amazon DSP?** Unable to use 3rd party data and cannot scale on video buys **What problems is Amazon DSP solving and how is that benefiting you?** Filling in the gaps of our retail media plan and access to Amazon Prime/Video audiences ### 14. Ease of access DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Amazon DSP?** It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding. **What do you dislike about Amazon DSP?** The UI seems to slow at times and it keeps loading at times not to often but it happens and also the UI layout can be improved since it feels like old layout structure. **What problems is Amazon DSP solving and how is that benefiting you?** We have used the amazon DSP for creating PMP deals and it worked very well the client has restrictions based on genre and surprisingly amazon has that feature and it solved the issue where other DSP's didn't have so we have started using amazon dsp instead. ### 15. User Friendly UI and easy to work on **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Amazon DSP?** The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing **What do you dislike about Amazon DSP?** There is no option to update certain fields (which are available in few other platforms) once the deal is saved **What problems is Amazon DSP solving and how is that benefiting you?** Create and manage Display and Video Ad campaigns ### 16. Buy your ads on Display, video and audio. **Rating:** 4.5/5.0 stars **Reviewed by:** Nazaret U. | Human Resources Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2021 **What do you like best about Amazon DSP?** It is an excellent platform that allows all users to buy an ad in the form of Banners that is a mixture of images and letters, in Amazon DSP you can program audiences through the web, through this audience you can contact new partners and customers. **What do you dislike about Amazon DSP?** I haven't really had any issues with this tool. **What problems is Amazon DSP solving and how is that benefiting you?** I have been able to get new leads and be able to buy video, audio and banner ads ### 17. Great partner to work with! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Amazon DSP?** They have a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. **What do you dislike about Amazon DSP?** it's all managed service so you can't be very hands on and in control **Recommendations to others considering Amazon DSP:** Try it out with a small budget and see if it works for you! **What problems is Amazon DSP solving and how is that benefiting you?** reaching the right consumer! ### 18. The best app for reaching your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Amazon DSP?** What I like the most about this app is the fact that is the best of all of the other existing apps on the market. If I am trying to reach out as many potential customers as I can, this is the right app to use. **What do you dislike about Amazon DSP?** Ir is very easy to use and no dislikes at all. Maybe it puts a bit pressure on the seller as it is only specially made for Amazon but as it is a huge market to play with, I guess it is fair enough and it is worth it. **What problems is Amazon DSP solving and how is that benefiting you?** As reaching out as many customers as I can, the problem solving is mostly to do with increasing the sales, better advertising, getting to be known as a brand and also having a chance/opportunity to show the company's potential as a leader on the market. ## Amazon DSP Discussions - [How does demand side platform work?](https://www.g2.com/discussions/amazon-dsp-how-does-demand-side-platform-work) - [How does demand side platform work?](https://www.g2.com/discussions/how-does-demand-side-platform-work) - [What's new with Amazon DSP?](https://www.g2.com/discussions/what-s-new-with-amazon-dsp) - [What is the Amazon DSP console?](https://www.g2.com/discussions/what-is-the-amazon-dsp-console) - [How does Amazon's DSP work?](https://www.g2.com/discussions/how-does-amazon-s-dsp-work) - [View Amazon DSP pricing details and edition comparison](https://www.g2.com/products/amazon-amazon-dsp/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+15%3A02%3A36+-0500&secure%5Bsession_id%5D=6b0d85d1-3b3b-4808-bb86-a8017c6dfd90&secure%5Btoken%5D=0dd76337c67bfe8ab822d1ba5c4d9699594529763d63119c8c8d88057d1970cf&format=llm_user) ## Amazon DSP Features **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Amazon DSP Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (173 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (862 reviews)