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Amazon DSP
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Amazon DSP
By Amazon
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4.4 out of 5 stars
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Amazon DSP Reviews & Product Details - Page 2

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Amazon DSP Overview

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What is Amazon DSP?

Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publishing partners and third-party exchanges.

Amazon DSP Details
Discussions
Amazon DSP Community
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Product Description

Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publishing partners and third-party exchanges.

Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,020,295 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Total Revenue (USD mm)
$280,522
Description

Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.

Recent Amazon DSP Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great DSP, especially if your company sells products at Amazon.com"
The Amazon DSP is easy to use and set up. Their customer service is fast and reliable whenever you have an issue with it. It is easy to integrate a...
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Verified User
I
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great Full-Funnel Marketing Platform"
The insights and data available to create orders and line items are so immense.
Read more
Khalid a.
KA
Khalid a.Small-Business (50 or fewer emp.)
4.5 out of 5
"Amazon dropshipping"
It's Easy to start and have need to keep inventory.
Read more
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Amazon DSP Media

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18 Amazon DSP Reviews

4.4 out of 5
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18 Amazon DSP Reviews
4.4 out of 5
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4.4 out of 5
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Amazon DSP Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Amazon DSPQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

We have large audience available for targeting and have detailed ad experience for end user. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Have to give too many details why setting up a campaign Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Helping to reach specific audience and can segment depending upon user experience and product and increase ROI Review collected by and hosted on G2.com.

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Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

Using the Amazon DSP help in marketing platform to deliver good leads. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

The only thing which I disliked is the dashboard understanding. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Marketing and E-commerce Platform. Review collected by and hosted on G2.com.

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Verified User in Pharmaceuticals
AP
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Amazon DSP?

Ability to target based on purchases and intent. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Unable to use 3rd party data and cannot scale on video buys Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Filling in the gaps of our retail media plan and access to Amazon Prime/Video audiences Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

The UI seems to slow at times and it keeps loading at times not to often but it happens and also the UI layout can be improved since it feels like old layout structure. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

We have used the amazon DSP for creating PMP deals and it worked very well the client has restrictions based on genre and surprisingly amazon has that feature and it solved the issue where other DSP's didn't have so we have started using amazon dsp instead. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

There is no option to update certain fields (which are available in few other platforms) once the deal is saved Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Create and manage Display and Video Ad campaigns Review collected by and hosted on G2.com.

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Nazaret U.
NU
Human Resources Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

It is an excellent platform that allows all users to buy an ad in the form of Banners that is a mixture of images and letters, in Amazon DSP you can program audiences through the web, through this audience you can contact new partners and customers. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

I haven't really had any issues with this tool. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

I have been able to get new leads and be able to buy video, audio and banner ads Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

They have a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

it's all managed service so you can't be very hands on and in control Review collected by and hosted on G2.com.

Recommendations to others considering Amazon DSP:

Try it out with a small budget and see if it works for you! Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

reaching the right consumer! Review collected by and hosted on G2.com.

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Verified User in Consumer Electronics
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

What I like the most about this app is the fact that is the best of all of the other existing apps on the market. If I am trying to reach out as many potential customers as I can, this is the right app to use. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Ir is very easy to use and no dislikes at all. Maybe it puts a bit pressure on the seller as it is only specially made for Amazon but as it is a huge market to play with, I guess it is fair enough and it is worth it. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

As reaching out as many customers as I can, the problem solving is mostly to do with increasing the sales, better advertising, getting to be known as a brand and also having a chance/opportunity to show the company's potential as a leader on the market. Review collected by and hosted on G2.com.

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