--- title: Altruist Reviews meta_title: 'Altruist Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Altruist works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 16 scale: '5' date_modified: '2026-06-17' parent_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- # Altruist Reviews **Vendor:** Altruist **Category:** [Investment Portfolio Management Software](https://www.g2.com/categories/investment-portfolio-management) **Average Rating:** 5.0/5.0 **Total Reviews:** 16 ## About Altruist Altruist is on a mission to make great independent financial advice more efficient, affordable, and accessible. The company’s all-in-one financial advising platform provides fiduciary advisors with cutting-edge tools designed to substantially lower costs to operating their business. Advisors can open and fund accounts, invest, manage, report, and bill, all in one place. A fully digital brokerage (Altruist Financial LLC, Member FINRA/SIPC), Altruist empowers advisors to do their best work and help ensure clients have a better experience with their money. Founded in 2018 by CEO Jason Wenk, Altruist launched its platform in late 2020. ## Altruist Pros & Cons **What users like:** - Users rave about Altruist's **fantastic customer support** , which significantly enhances their advisory practice experience. (3 reviews) - Users praise the **ease of use** of Altruist, highlighting its intuitive design and seamless integration for efficiency. (3 reviews) - Users value the **high-quality support and seamless integrations** from Altruist, enhancing their practice management experience. (3 reviews) - Users value the **easy integrations** of Altruist, which streamline practice management and save significant time. (2 reviews) - Users value the **seamless integrations** of Altruist, enhancing efficiency and reducing time spent on practice management tasks. (2 reviews) - Investment Management (2 reviews) - Users value the **ease of access** with Altruist, enjoying its intuitive design that saves time and simplifies processes. (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Functionality (1 reviews) ## Altruist Reviews ### 1. Altruist is a fantastic platform for small, growing RIAs. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | Managing Member, Bormann Wealth Management LLC, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Altruist?** I got started with Altruist around the end of 2021, when I took my advisory practice independent and left the hybrid BD/RIA platform that I had been serving clients through previously. Altruist has gained a lot of new capabilities in the time since then but I've always been steadily impressed with their quality of support for advisors and the pace they've rolled out new features. As a vertically-integrated tech stack, Altruist substitutes for multiple other software tools which would have been impractical for me to use as I was starting up my own practice. They also have convenient back-end integrations with other advisor technologies, so it can be very open-ended. I came to Altruist having very little prior software tech stack, but I can also see how a larger practice could still integrate the tools they liked and keep using them. Altruist's software saves me a ton of time and makes it easy to automate various aspects of practice management. There's a lot less drudgery involved with account opening, transfering, rebalancing, and so on - the sort of activities that drain time away from my main focus which is keeping up with the needs of my clients. **What do you dislike about Altruist?** Altruist is a relatively younger company and so its brand is not as well known as the bigger players in the advisor-custodian space. **What problems is Altruist solving and how is that benefiting you?** It's an integrated technology platform that includes billing, rebalancing, and custody services for clients. The total cost of use is much lower than other competing platforms with very little compromise on the features that I care about. ### 2. Opting out of Legacy Advice with help from Altruist **Rating:** 5.0/5.0 stars **Reviewed by:** Skee O. | Founder, Lead Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Altruist?** All-in-one custodian and portfolio management, easy account opening and transfer processes, very high-quality support, clean look and feel, advisor-focused and constantly seeking improvement, don't have to question their intentions or wonder if they're going to stab me in the back **What do you dislike about Altruist?** There have been a very few circumstances of technical trouble which has always been resolved quickly by support **What problems is Altruist solving and how is that benefiting you?** Over my career, onboarding new clients has always been a major pain which should easily be solved by modern technology. Altruist does that. Instead of having a large team of operations staff, I can do most of those tasks by myself using new technology. It also solves the problem of having multiple providers for various tasks since I can access most information and complete tasks all on the Altruist platform. ### 3. Altruist has helped save so much time & stress in back-office, while giving clients a UX they love **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew M. | Founder and Senior Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Altruist?** Altruist's processes and integrations are seamless and easy. There is not any noise on their platform - it's intuitive and saves us many hours a week by reducing the time spent on account openings, maintenance, trading/rebalancing, as well as billing. Customer support is also fantastic! **What do you dislike about Altruist?** There's nothing I dislike. The great thing is, any time I see room for improvement, Altruist listens to my ideas and will create a solution to satisy. Their roadmap for new features continues to impress, and help separate it from Schwab and Fidelity. **What problems is Altruist solving and how is that benefiting you?** Altruist has helped make our account opening process speed up to about 5-10 minutes of prep, with instant account opening and bank linking when client approves. No unnecessary processes or steps. No hangups either. We don't have to wait days for a new account to go live. Account maintenance is so intuitive and easy to access. Greatly shortens the process to update changes for clients. Portfolio management is a breeze. I had been a long-time user of iRebal. Altruist's model and trading platform is easier and integrated into the account performance page for every client. Account perforamnce allows you to compare to custom benchmarks over several periods of time, with extra data points if clients are interested. Super easy for clients to navigate. Billing is instantaneous and doesn't require an integration. I can't believe how simple it is. Integrations are coming to allow for billing of held-away assets too! Simply put, Altruist is allowing us to stop paying for performance reporting, billing, and portfolio management softwares, without having to jump through integration hoops anymore. ### 4. Altruist is a Game Changer for Advisors Craving Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Cole F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Altruist?** I love the efficiency, simplicity, and intuitiveness of the platform. If you are an advisor that has ever dealt with clunky software or archaic processes and thought, "Why can't I just ____?", Altruist has likely already implemented that feature. Plus, their support team is quick, knowledgeable, and kind. **What do you dislike about Altruist?** Because Altruist is so new, they don't have some things that more established custodians have -- such as margin and certain account types. I'm confident those features are just around the corner as Altruist is continuously evolving and improving. **What problems is Altruist solving and how is that benefiting you?** Tying together many different platforms into one beautiful and powerful package. I use Altruist as my custodian, trading platform (including trading within models), billing, and performance reporting. They are knocking down several barriers to entry for independent advisors. ### 5. A Modern Custodial Platform for RIA's that don't want to be left behind **Rating:** 5.0/5.0 stars **Reviewed by:** Logan J. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2022 **What do you like best about Altruist?** Altruist is an all-in-one platform for RIA's (Registered Investment Advisors) and their IAR's (Investment Advisor Representatives) They have developed what should be the industry standard of 2022 for an "almost" all-encompassing package. The only things they don't cover are your CRM, financial planning, and compliance. They are currently considering covering the costs associated with two of these depending on your relationship with them. -You can open accounts in less than 5 minutes. -Portfolio software and performance software are included (create your own portfolios or use their model marketplace, including a newly minted direct indexing strategy). They use FRACTIONAL SHARES through Apex Clearing Corporation meaning you can diversify a client of any size into any portfolio you create or use. -Support is very responsive -Unlike Betterment, you can trade stocks for your clients and are not pidgeonholed into mutual funds / etf's -- meaning you can craft portfolios or use their own for much better targeting in client's accounts. -Billing is included -The UI is absolutely beautiful and clean for both the advisor and the client -They clear through Apex Clearing Corporation and are a technology platform. Apex has over $100B under custody. It's an easy value proposition when your speaking to existing or new clients. -They don't have a retail facing side and are not in competition with your firm. -No fees or agreements you have to pay Altruist (other platforms charge wrap fees and $/mo per advisor fees to use their "modern" platforms which pale in comparison to Altruist). -Their managed solutions you can tap into "aka model marketplace" only charge around 10-12bps/mo unlike SMA's on other platforms charging upwards of 50-75bps. -They integrate with almost all third part tech stack solutions (including Right Capital, Wealthbox, ect.) and can pull your firms data from Schwab and other custodians into their system. This, in my opinion, is the LPL Financial and Raymond James of 2022, and is a huge disruptor in the industry. When RIA's find out about Altruist it will be hard not to switch. **What do you dislike about Altruist?** There is nothing to dislike. New features are released every two weeks to a month and are based on the collective heartbeat of all the RIA's and their advisors on the platform, which can create new ideas and vote on them. They are extraordinarily responsive. **Recommendations to others considering Altruist:** If you are an RIA looking for a modern sleek package that can streamline your practice then look no further. **What problems is Altruist solving and how is that benefiting you?** Altruist is bringing together all of the systems needed to operate an effective RIA practice in a sleek model signed for the 2022 firm. They have already solved a huge amount of issues in this industry, in my opinion. ### 6. Altruist is a strong new player in the custodial space. Great strategy and strong culture. **Rating:** 5.0/5.0 stars **Reviewed by:** Steve F. | Founder, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Altruist?** I like the ease of being able to open accounts and initiate ACAT transfers. I also like the culture of the firm. **What do you dislike about Altruist?** With any new service provider operating in a complex environment, there are going to be bugs, gaps and miscues. Altruist has their share. But they are quick to own their mistakes and correct them. **What problems is Altruist solving and how is that benefiting you?** It really can replace multiple other applications I have been using. ### 7. Fantastic, simple, inexpensive platform for Registered Investment Advisors to manage client money **Rating:** 5.0/5.0 stars **Reviewed by:** Ward W. | Financial Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Altruist?** I love the all-online, low-paperwork approach that Altruist has taken, as well as the inexpensive ($24/year per account as of writing, and only AFTER 100 free accounts) set up. It's super easy to onboard clients, there's no paper forms/wet signatures required, and everything happens fast. Asset transfers are a snap, so long as you get the DTC numbers correct and the contra firm supports ACAT painlessly. This was exactly what I was looking for in an investment management platform, very happy here so far. **What do you dislike about Altruist?** There's still plenty of product features in development, so there are certainly things that would be 'nice' to do (but not essential) that might not be supported. (Ex: can't set up entity-level accounts yet, although by the time you read this that might be possible.) That said, so far I have high confidence that the dev team will build what is needed, and even in the few months since I've been using Altruist they've pushed several helpful features like allowing UGMA/UTMA accounts. **What problems is Altruist solving and how is that benefiting you?** Managing client assets easily and simply. Their model portfolios with auto-rebalancing are excellent, and all the trades I've wanted to place have been free. The benefits to easily onboarding clients are huge. It requires so little work of both me and my clients, which I love. ### 8. Extremely impressed with Altruist so far! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Altruist?** Seamless technology that is simple, and intuitive, yet does everything that I need it to do. The trading/rebalancing functionality is top-notch and it is each to open and fund accounts. Add to it a slick mobile app and we've got everything we need to run a top-notch advisory business. **What do you dislike about Altruist?** Altruist is still in its formative years, so there are a number of account types that aren't yet available. However, based on the rapid development of the platform and that they seek out ideas from their users, I am confident in due time they will broaden access to new account types. **What problems is Altruist solving and how is that benefiting you?** Making access to investment advice more affordable and accessible. I don't have to pay an arm & a leg for powerful technology, and that allows me to pass those savings along to my clients. ### 9. Altruist -- The Future Of RIA Wealth Management **Rating:** 5.0/5.0 stars **Reviewed by:** TJ v. | Financial Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Altruist?** Altruist is an excellent solution for RIAs looking to streamline their wealth management. With automated solutions for customized portfolio building, performance reporting, and fee billing, it's an essential tool for the modern advisor. **What do you dislike about Altruist?** Nothing! Altruist has lived up to its promises and is continuing to iterate and add new features. So far, nothing to dislike. **What problems is Altruist solving and how is that benefiting you?** Altruist has helped streamline portfolio management by automating key features that RIAs must utilize. Having an all-in-one solution for performance reporting, fee billing, and management is a game changer. ### 10. Best new fintech company we've seen in years! **Rating:** 5.0/5.0 stars **Reviewed by:** Jared T. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Altruist?** Finally a custodian that values their clients and are building what advisors want/need. Altruist has replaced many of the previous tools I used in the past and has helped to streamline my business. **What do you dislike about Altruist?** Being one of the first users, we've had to wait for new features to be released, but they've been rolling out over time and keep making the platform better and better. **What problems is Altruist solving and how is that benefiting you?** Altruist has not only made it easier for my clients to open and interact with their accounts, but has lessened the headaches I've had in dealing with custodians and 3rd party tools that link up with custodians. ### 11. Altruist is bringing custodial services into the 21st century **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew F. | Founder, Wealth Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Altruist?** The platform is intuitive and easy to use. It flawlessly combines portfolio management/trading, performance reporting, and fee billing into a nice-looking product/interface. Altruist $0 asset minimums breakdown barriers for the advisory industry, as it allows start-up financial advisors to build their business from scratch. Digital ACATS, digital account opening, simply bank connection, smartphone app make the platform a breeze to use for end clients. Altruist's customer service is helpful, quick, and responsive, in stark contrast to the customer service of legacy custodians, based on my prior experience. **What do you dislike about Altruist?** The platform is just 2-3 years old, so there is still plenty of room for improvement. A pain point is the inability to open certain investment accounts (529 education accounts, HSAs, accounts for non-profits/endowments). The trading system could be further refined and include more information about tax gains/loss implications. Integrations with financial planning software is a highly anticipated feature. While Altruist does not yet have all the bells and whistles, it gets the essential things right and has indicated that many popular feature requests are under development. **Recommendations to others considering Altruist:** Altruist feels like the future of custodian services. Can't recommend the service highly enough. **What problems is Altruist solving and how is that benefiting you?** I'm able to offer fiduciary financial advisory services to anyone with $0 account minimums and at fees lower than the standard 1% fee because of Altruist. The reason is because of Altruist's affordable pricing and scalable investment management platform. This means a significant population (mainly young professionals) that has too often been boxed out from receiving quality financial advice due to 6-digit account minimums can now gain access to financial advice when it matters most in their life. ### 12. finally, a modern investing platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Bonnie M. | Founder and Financial Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Altruist?** They put user experience first. Everything is designed well to ensure maximum convenience. My clients love it because it is so much easier to use than other custodians. No paperwork. Everything is quick, simple, and elegant. **What do you dislike about Altruist?** No complaints. They are constantly working to improve the platform and take recommendations from the advisors they serve on which features to add next. New features added consistently. **What problems is Altruist solving and how is that benefiting you?** It's a modern platform that is perfect for my clients, who skew younger than typical. They expect a convenient, sleek digital experience and Altruist delivers. ### 13. A Game-changer for RIAs **Rating:** 5.0/5.0 stars **Reviewed by:** Michael R. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Altruist?** I love the ease of use, beautiful tools, and automation that Altruist provides. It helps me scale my RIA in ways that other platforms don't. It's become an integral part of my firm. **What do you dislike about Altruist?** It's a newer platform so there are still some rough edges. Some account types are missing. Also, there are not many integrations yet. But these things are on the roadmap. **What problems is Altruist solving and how is that benefiting you?** The main thing being solved is efficiency. With Altruist, I'm able to spend more time focusing on my clients because Altruist handles so much of the administrative minutiae. ### 14. Altruist's platform is great and new features and capabilities are being released nonstop. **Rating:** 5.0/5.0 stars **Reviewed by:** Mason S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Altruist?** Their website is easy and intuitive to use, their support is responsive and they releasing new features and capabilities at an astonishing rate. **What do you dislike about Altruist?** They only support basic account types and their model market is limited. At the rate they're moving though, I think this will be resolved soon. **What problems is Altruist solving and how is that benefiting you?** They are perfect for younger clients with simple needs. The app is great to use and account opening is simple. ### 15. I'm so thankful for Altruist **Rating:** 5.0/5.0 stars **Reviewed by:** Trent G. | Principal Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Altruist?** What I like best about Altruist is the fantastic customer support! They also provide me with free performance reporting, fee billing, and a robust client portal. Lastly, Altruist makes me feel "future proof." **What do you dislike about Altruist?** They lack integrations and features most advisory firms require. I have complete confidence that a year from now, I will take this comment back :) **What problems is Altruist solving and how is that benefiting you?** Initially, Altruist solved my problem of not having performance reporting software. I also benefit from streamlining fee billing, automating portfolio management, and opening client accounts within minutes. ### 16. Altruist's Modern Platform Helps Me Run the Practice I Envisioned **Rating:** 5.0/5.0 stars **Reviewed by:** James V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Altruist?** Ease! I was nervous when I started my own firm that I wouldn't be able to keep up with all the paperwork and processes. Altruist makes onboarding clients and opening accounts super easy. **What do you dislike about Altruist?** There's not much too dislike. There are still some account types that aren't available but new capabilities seem to be popping up weekly. **What problems is Altruist solving and how is that benefiting you?** Running a small financial firm used to require a lot of resources. Innovative partners like Altruist allow me to provide the service to my clients they deserve. ## Altruist Discussions - [What is Altruist used for?](https://www.g2.com/discussions/what-is-altruist-used-for) - [View Altruist pricing details and edition comparison](https://www.g2.com/products/altruist/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-21+22%3A38%3A15+-0500&secure%5Bsession_id%5D=3201173c-8192-4e3f-b1e1-2bdfe5d14281&secure%5Btoken%5D=6e42273facb2f9bba4cbb76517ab8636c3ace3aceda2ba37a48be8574b6e4692&format=llm_user) ## Altruist Integrations - [RightCapital](https://www.g2.com/products/rightcapital/reviews) - [Wealthbox CRM](https://www.g2.com/products/wealthbox-crm/reviews) ## Altruist Features **Market Intelligence** - Digital Transactions - Brokerage Trading Platforms - Analytics Tools - Brokerage Trading Platforms - Market Tailoring - Brokerage Trading Platforms - Market Intelligence - Brokerage Trading Platforms **Functionality** - Customizable Reporting - Market Analytics - Client Portal - Investment Accounting - Real time - Customizable Reporting **Platform Additional Functionality** - Cloud - On-Premise - Multi-Currency - Global-Asset - Integrated General Ledger **Trading Operations** - Intermediary - Brokerage Trading Platforms - Security - Brokerage Trading Platforms - Trades Automation - Brokerage Trading Platforms - Real-Time Price Feeds - Brokerage Trading Platforms **Integration** - Data aggregation - Risk Management **Platform Content** - Automation **Platform Data** - Dashboard **Agentic AI - Investment Portfolio Management** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Brokerage Trading Platforms** - Autonomous Task Execution - Multi-step Planning **Platform Interoperability** - Pre-Built Connectors **Platform Performance** - Reporting ## Top Altruist Alternatives - [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews) - 4.3/5.0 (546 reviews) - [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews) - 4.1/5.0 (419 reviews) - [Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/products/morningstar-direct-advisory-suite-formerly-advisor-workstation/reviews) - 4.1/5.0 (284 reviews)